La Moutarde Vin is the first wine of its kind to be infused with whole mustard seeds and it offers a nod to the white wine used in the recipe for Dijon by Grey Poupon. The French-inspired wine is a limited-edition treat that's meant to encourage people to slow down and savour their lunches. While delivery apps and speed snacking have become the norm in a society fueled by convenience, this wine aims to help people take back lunchtime and make it a treat.
The full-bodied Viognier 2020 is said to be best served chilled, so that its "bright hints of spice and pronounced citrus and floral characteristics, balanced by vibrant acidity" can be appreciated to the fullest.
The wine pairs perfectly well with a range of dishes, including croque monsieur, maple-glazed salmon and charcuterie boards.
Mustard-Infused Wines
La Moutarde Vin Celebrates the Wine Used in Grey Poupon Dijon
Trend Themes
1. Mustard-infused Beverages - The innovative use of mustard seeds as an infusion in beverages can be applied to other types of drinks, offering an opportunity for beverage companies to create unique and intriguing products.
2. Slow and Intentional Consumption - La Moutarde Vin's emphasis on taking the time to savor and enjoy food and drinks presents the opportunity for companies to create products that encourage people to slow down and consume in a more intentional and mindful way.
3. Limited-edition and Nostalgic Products - The limited-edition nature of La Moutarde Vin and its connection to the Grey Poupon brand's classic recipe presents an opportunity for companies to create nostalgic and exclusive products that appeal to consumers' desire for unique and special experiences.
Industry Implications
1. Wine and Spirits - The wine industry can explore the use of unique and unconventional infusions, such as mustard, to create new and intriguing products that appeal to adventurous consumers.
2. Food and Beverage - Restaurants and food companies can create experiences that encourage slow and intentional consumption, such as pairing special wines with specific dishes and promoting the enjoyment of meals as a relaxing and pleasurable activity.
3. Branding and Marketing - The success of La Moutarde Vin involves a strong connection to the Grey Poupon brand and a limited-edition release, offering opportunities for branding and marketing professionals to create experiences that capitalize on nostalgia and exclusivity.