The KETTLE® Krinkle range has been expanded by the brand in the UK with a new snack product perfect for satisfying foodie cravings for restaurant-inspired flavor experiences. The Aberdeen Angus Ribeye Steak & Peppercorn crisps take a specific approach to foodie flavor and thus feature a salty, peppery and savory flavor that's ideal for meat lovers. The snack chips feature the range's signature extra-crunchy recipe that also allows the seasoning to be maximized by nestling into the grooves on each piece.
The KETTLE® Krinkle Aberdeen Angus Ribeye Steak & Peppercorn chips are launching in a variety of size options through wholesale and impulse channels. The snack is already available on Ocado with Asda receiving stock in June, Tesco in July and Morrisons in October.
Steakhouse-Inspired Potato Chips
These New KETTLE® Krinkle Chips Pack Bold Flavor and Crunch
Trend Themes
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Restaurant-inspired Snacks — Restaurant-quality flavor cues in everyday snacks signal space for premium, chef-led formulations that translate dining experiences into shelf-stable formats.
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Savory Meat Flavors — Bold steakhouse profiles reflect growing demand for indulgent, protein-associated tastes in snack aisles, creating room for more specific cuts, sauces, and seasoning pairings.
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Texture-enhanced Seasoning — Ridged and extra-crunchy formats are becoming functional flavor carriers, allowing brands to differentiate through mouthfeel and stronger seasoning adhesion.
Industry Implications
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Snack Foods — Premiumized chips and crisps are reshaping the snack category as familiar formats absorb more gourmet, meal-inspired flavor systems.
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Grocery Retail — Staggered supermarket launches highlight the value of exclusive timing, impulse placement, and channel-specific pack sizes for specialty snack rollouts.
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Food Flavoring — Complex seasoning development around peppercorn, beef, and roasted notes points to growth in authentic, layered flavor technologies for packaged foods.