Glossier's latest launch, Invisible Shield SPF 50, is a lightweight, water-gel sun protection product that sinks into the skin with all the comfort of a serum. Back in 2017, Glossier introduced Invisible Shield SPF 35 and this new skin-friendly chemical sunscreen delivers more of what people want—more of a priming, skin-perfecting finish and more benefits.
Invisible Shield SPF 50 is a transparent sunscreen "for people who hate sunscreen" with a formula that leaves no excuse for people to skip their daily sunscreen application since it goes on without leaving a white cast or greasy residue.
Clark partnered with Glossier for the night of the WNBA Draft and the first overall pick for the 2024 WNBA draft sported the beauty brand's newest product at the event.
Transparent Water-Gel Sunscreens
Glossier Invisible Shield SPF 50 Goes on Like a Serum
Trend Themes
1. Transparent Sunscreen Products - Emerging trends in the beauty industry reveal an increased demand for transparent sunscreen products that provide comfortable application and no white cast or greasy residue.
2. Skin-friendly Chemical Sunscreens - Innovation opportunities exist in developing skin-friendly chemical sunscreens that offer priming and skin-perfecting finishes while delivering enhanced benefits for users.
3. Collaborations in Beauty Marketing - The rise of collaborations between beauty brands and influencers signals a trend in leveraging partnerships to promote new product launches and amplify brand presence in the industry.
Industry Implications
1. Beauty - The beauty industry stands to benefit from disruptive innovation through the development of advanced transparent sunscreen products that cater to evolving consumer preferences for lightweight, comfortable formulas.
2. Cosmetics - Opportunities for disruptive innovation in the cosmetics sector lie in creating skin-friendly chemical sunscreens that offer multifunctional benefits and appeal to consumers seeking easy-to-use, effective beauty solutions.
3. Marketing - Collaborations between beauty brands and influencers present an innovative avenue for marketing strategies to engage audiences, build brand awareness, and drive product sales in a competitive market landscape.