The Boticário Group's Inclusive Accessories initiative aims to enhance the beauty routine of individuals with disabilities or motor limitations in the upper limbs. This innovative partnership with Mercur resulted in the creation of adhesive bases and thickeners to aid in the usability of beauty products. These features are meant to facilitate the opening and application of various beauty products in Boticário's range of skincare.
Designed and tested with input from designers, occupational therapists, and members of the Beleza Livre Community, the Inclusive Accessories are distributed free of charge in selected stores. The initiative reflects Boticário Group's commitment to Diversity, Equity, and Inclusion, emphasizing accessibility and inclusivity in the beauty sector and that everyone has the right to enjoy beauty products without barriers.
Accessibility-Enhancing Beauty Packaging
The Boticário Group Launches Inclusive Accessories
Trend Themes
1. Inclusive Beauty Solutions - Pioneering beauty brands are developing innovative accessories to enhance the accessibility of beauty products for individuals with disabilities, tapping into a market segment with high growth potential.
2. User-centric Packaging Innovations - Collaborations between beauty brands and specialized companies are leading to the creation of user-friendly packaging solutions that cater to diverse needs and foster a more inclusive beauty industry.
3. Community-driven Product Development - Beauty companies are engaging with communities and professionals to co-create products that address specific accessibility challenges, showcasing a collaborative approach to enhancing the beauty experience for all consumers.
Industry Implications
1. Beauty & Cosmetics - The beauty and cosmetics industry is presented with an opportunity to embrace inclusive design principles and cater to a more diverse consumer base by investing in accessible product innovations.
2. Healthcare & Wellness - The healthcare and wellness sectors can explore partnerships with beauty companies to develop assistive beauty solutions that cater to individuals with disabilities, fostering a more inclusive approach to personal care.
3. Retail & Consumer Goods - Retail and consumer goods industries can leverage community feedback and collaboration to drive inclusive product development that meets the varying accessibility needs of diverse customer groups, enhancing customer satisfaction and loyalty.