These new Iced Coffee Mocha Lattes are being launched by Mars Chocolate Drinks and Treats as a range of refreshments that are perfect for consumers in the UK to enjoy.
The drinks are being launched under the Mars and Galaxy brands, and feature flavors that follow on the taste of each respective candy bar flavor. The drinks, while flavorful, feature no added sugar in the recipe to give them an HFSS-compliant profile with 99-calories per 250ml bottle for portioned indulgence.
General Manager Michelle Frost commented on the new Iced Coffee Mocha Latte drinks saying, "We believe that we have a winning formula with a combination of the nation’s two favourite milk flavours, our distinctive brands and PMP packs."
Candy Bar Coffee Drinks
These Iced Coffee Mocha Lattes From Mars Have No Added Sugar
Trend Themes
1. Sugar-free Flavored Iced Coffee - Opportunity for disruptive innovation in developing more flavors of sugar-free iced coffee drinks.
2. Portioned Indulgence Beverages - Opportunity for disruptive innovation in creating other portioned indulgence beverages with low-calorie content.
3. Cross-branded Drinks - Opportunity for disruptive innovation in collaborating with other brands that carry a similar flavor profile to create cross-branded drinks.
Industry Implications
1. Beverage Industry - Opportunity for this industry to create more sugar-free flavored iced coffee drinks in a portioned indulgence format.
2. Confectionery Industry - Opportunity for this industry to collaborate with the beverage industry to create cross-branded drinks with a similar flavor profile.
3. Packaging Industry - Opportunity for this industry to develop innovative portioned packaging to accommodate the growing trend of portioned indulgence beverages with low-calorie content.