German luxury automaker BMW has announced the launch of its i7 xDrive60, its first all-electric full-size 7 Series sedan.
Although the vehicle comes equipped with an electric engine it still boasts some seriously impressive power. For example, the basic 7 Series model can produce 536 horsepower and 549 lb-ft of torque, which together can take drivers from 0-60 mph in as little as 4.5 seconds. In addition, the company has stated that customers can expect a range of up to 300 miles.
Another standout feature of the new all-electric sedan is the addition of BMW's 31.3-inch 8K Theater Screen with built-in Amazon Fire TV. The i7 xDrive60 will actually be the first BMW vehicle to be equipped with a new entertainment system, which was first revealed during CES 2020.
Theatre-Equipped Electric Sedans
BMW Unveils Its First Electric Full-Sized Sedan, the i7 xDrive60
Trend Themes
1. Electric Sedans with Theater Screen - Opportunity to tap into luxury electric vehicle market by offering entertainment as a feature.
2. Luxury All-electric Vehicles - Offering electric vehicles with impressive power and range to appeal to environmentally conscious luxury car owners.
3. Smart Entertainment Systems in Cars - Providing smart, built-in entertainment systems as a key selling point in luxury vehicles.
Industry Implications
1. Luxury Automotive - Tapping into the high-end electric vehicle and luxury car market with new and innovative features.
2. Smart Home Entertainment - Opportunity to partner with car manufacturers to integrate smart home entertainment systems into their vehicles.
3. Electric Vehicle Infrastructure - Developing infrastructure to support the growing demand for luxury electric vehicles with long ranges and high performance.