The fandom surrounding KPop Demon Hunters has proved to be so massive and so passionate that it inspired a first-of-its-kind collaboration between Netflix, Mattel and Hasbro, which will see the creation of HUNTR/X dolls, games, merchandise, and more.
Through the Netflix-Mattel partnership, Mattel will market and develop a full range of KPop Demon Hunters-themed products across multiple categories, including action figures, accessories, collectibles, playsets, and collaborations with co-brands. Currently, on Mattel Creations—Mattel's design-driven, direct-to-consumer platform—KPop Demon Hunters fans can sign up to be notified of an upcoming launch for a KPop Demon Hunters Fashion Dolls 3 Pack.
Through the Netflix-Hasbro partnership, fans can look forward to 'Monopoly Deal: KPop Demon Hunters,' now available for pre-order via select retailers.
K-Pop Film Fashion Dolls
Netflix and Mattel are Dropping a Three-Pack of HUNTR/X Dolls
Trend Themes
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Industry Implications
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