Shake Shack is helping you keep cool this summer in a tasty new way with the launch of its new House-Made Summer Sips drink lineup.
As the name suggests, the new House-Made Summer Sips consists of three made-in-house drinks that are perfect for hot summer days. The first of these sippers is the Cherry Hibiscus Lemonade, which combines real cherry and hibiscus with a choice of the brand’s lemonade, Harney & Sons Black tea, or a half and half combination of the two. The other two Summer Sips are the Strawberry Lemonade and Mango Passionade – both of which are made with real fruit and can be enjoyed with lemonade, tea, or a 50/50 combination of the two.
Fruity Hybrid Tea Lemonades
Shake Shack is Serving Up New House-Made Summer Sips
Trend Themes
1. Fruity Hybrid Tea Lemonades - The trend of creating hybrid lemonade drinks by adding real fruit and tea or hibiscus flavors, creating unique and refreshing flavor combinations.
2. Made-in-house Drinks - The trend of brands creating and offering in-house made drinks that utilize fresh and natural ingredients to provide consumers with unique and customizable beverage options.
3. 50/50 Combinations - The trend of offering beverages with a mix of two or more flavors such as 50/50 mix of tea and lemonade or tea and fruit.
Industry Implications
1. Fast Food - Fast food chains can disrupt the industry by introducing house-made, specialty beverages that provide customers with seasonal and customizable drink options.
2. Beverage - Beverage industry can innovate by introducing new packaging, ingredients, and flavors that cater to the demand for natural and organic drinks.
3. Hospitality - Hotels and resorts can try to disrupt the industry by featuring in-house made drinks that use fresh and locally sourced ingredients that give guests a high-end experience.