Derby hats are renowned for their outrageous style and Fireball took inspiration from their towering heights and flamboyant embellishments to create its own statement-making Hot Lods. In preparation for race day, fans can purchase a Hot Lid Hat that exudes over-the-top style yet also offers a practical way to take the brand's cinnamon whisky to go.
Two Hot Lids styles will soon be available for purchase. One is an oversized large top-hat style influenced by Small Batch Dragon Reserve's bottle design and large enough to hold a full 750mL bottle of Fireball Small Batch Dragon Reserve. The second style takes cues from more traditional, ornate fascinators and it discreetly holds Fireball 50mL shooters in multiple secret compartments. Available in fiery shades of red, the Fireball Hot Lids are dropping on the brand's store for $24.99 each—the suggested retail price of a Small Batch Dragon Reserve bottle.
Whisky-Holding Derby Hats
Fireball's Hot Lids Infuse Race Day with Spicy Style
Trend Themes
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Industry Implications
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