The Dutch Bros High Dive Rebel with Tropical Fruit is being introduced for summer 2022 as an energizing refreshment for patrons to enjoy in place of conventional coffee beverages.
The beverage is an exclusive energy drink mixed with the flavors of peach, pomegranate and Tropical Fruit, which consists of passionfruit, orange, guava and pineapple. The drink is also being launched as the caffeine-free High Dive Lemonade version which, like the Dutch Bros High Dive Rebel with Tropical Fruit, can be enjoyed either iced or blended.
The Dutch Bros High Dive Rebel with Tropical Fruit will be available all summer long for patrons to pick up alongside the returning fan-favorite Campout Cold Brew for a chocolaty take on the cold coffee.
Freshly Prepared Energy Drinks
The Dutch Bros High Dive Rebel with Tropical Fruit is Summer-Ready
Trend Themes
1. Freshly-prepared Energy Drinks - There is a rising trend of bespoke energy drinks that can be customized with different flavors and health boosters, presenting the opportunity to disrupt the traditional energy drink industry and cater to wellness-conscious consumers.
2. Seasonal Beverage Offerings - Seasonal and limited-time beverage offerings create hype and buzz, increasing brand exposure and drawing in new customers through novelty and exclusivity.
3. Caffeine-free Energy Drinks - The introduction of caffeine-free energy drinks caters to consumers who are conscious about their caffeine intake, as well as those who experience caffeine sensitivity, providing a disruptive innovation opportunity for the energy drink industry.
Industry Implications
1. Beverage Industry - The introduction and experimentation with flavors and ingredients in energy drinks is an opportunity for market disruption and increased profitability in the beverage industry.
2. Wellness Industry - The trend towards personalized and healthy energy drinks presents an opportunity for the wellness industry to break into the energy drink market and target consumers who prioritize health and wellness.
3. Hospitality Industry - Seasonal and limited-time offerings can increase customer base and drive sales, presenting an opportunity for the hospitality industry to implement this strategy and increase revenue.