The Dutch Bros Afterglow Rebel energy drink is the latest addition to the brand's energy drink range that's perfect for consumers who aren't big fans of coffee to try out this summer. The drink features a passionfruit flavor profile that will deliver a boost to energy levels without loosing sight of taste and is finished with Berry flavored Soft Top to add a touch of creaminess. These ingredients combine to provide consumers with the perfect alternative to coffee or tea that will give them a boost to their alertness levels.
The Dutch Bros Afterglow Rebel energy drink is inspired by the appearance of the summer sky just after sunset and is available at participating locations now, but only through August 31, 2023.
Image Credit: Dutch Bros
What Makes This Trend Stand Out
- Fruit-flavored Energy Drinks
- The popularity of fruit-flavored energy drinks is rising as consumers seek refreshing alternatives to traditional coffee or tea.
- Summer-inspired Beverage Innovation
- Innovation in beverages that capture the essence of summer, such as the Dutch Bros Afterglow Rebel, present an opportunity for brands to cater to seasonal consumer preferences.
- Creamy Energy Drink Additions
- The use of creamy soft tops, like the Berry flavored Soft Top in the Dutch Bros Afterglow Rebel, offers a creamy and indulgent twist to energy drinks that can appeal to a wider audience.
Sectors Adopting This
- Energy Drink
- The energy drink industry can explore new flavors and ingredients, like the passionfruit flavor used in the Dutch Bros Afterglow Rebel energy drink, to attract non-coffee consumers and expand their market reach.
- Beverage
- Beverage companies can tap into the summer-inspired trend, similar to Dutch Bros Afterglow Rebel, to create innovative and seasonal offerings that resonate with consumers during warmer months.
- Coffee Alternative
- As consumers are looking for coffee alternatives, the introduction of fruit-flavored energy drinks like the Dutch Bros Afterglow Rebel presents an opportunity for coffee alternative brands to meet this demand and provide a flavorful boost of energy to consumers.
