Hey Jane, a women's health and wellness platform, has officially launched a new campaign to protest the anniversary of the ended Roe v. Wade decision. The campaign aims to increase awareness of Hey Jane's services for people living in more restrictive states and to offer Illinois residents on waitlists a quick and secure alternative.
The campaign revolves around the placement of multiple billboard signs across Gary, IN; St. Louis, MO; East St. Louis, IL; and Lansing, IL. The billboards offer information on Hey Jane's services and direct pregnant people in need of safe abortion care to Illinois, where reproductive healthcare is more accessible.
"Launching our first-ever billboard campaign for the one-year anniversary of the overturning of Roe v. Wade is a testament to our commitment to ensuring basic health care during this pivotal moment. Our campaign is in the heart of abortion access in the Midwest and it’s driven by the astonishing 301% surge in patients seeking care in Illinois we saw in the year following the Dobbs decision," said Kiki Freedman, CEO of Hey Jane.
Abortion Care-Promoting Campaigns
Hey Jane Debuts a New Billboard Campaign for Safe Abortion Care
Trend Themes
1. Increased Abortion Access - Hey Jane's billboard campaign highlights the need for increased abortion access in restrictive states, presenting an opportunity for innovative solutions to ensure safe and timely reproductive healthcare.
2. Remote Abortion Services - Hey Jane's campaign promotes their remote abortion services, indicating a potential disruption in the traditional healthcare model by expanding access to abortion care through telemedicine.
3. Awareness and Education - Hey Jane's billboard campaign aims to raise awareness about reproductive healthcare options, presenting an opportunity for educational initiatives to reduce stigma and provide accurate information.
Industry Implications
1. Healthcare Technology - The rise of remote abortion services opens up opportunities for healthcare technology companies to develop secure and user-friendly platforms for telemedicine consultations and medication delivery.
2. Digital Marketing - The use of billboard campaigns in the abortion care sector highlights the need for effective digital marketing strategies to reach individuals seeking reproductive healthcare services.
3. Reproductive Health and Wellness - The Hey Jane billboard campaign underscores the importance of reproductive health and wellness, creating opportunities for businesses to provide comprehensive care and support services.