Following the launch of the first series of Just Play’s Hairdorables, Series 2 is being introduced with 26 new dolls for kids to collect. These dolls sport bold hair colors that are soft, brushable and ready to be styled in buns, braids and more. With this new season of dolls, a Color Reveal feature has been added to enhance the experience of unboxing the surprise-inside toy packages.
To help kids get familiar with the many Hairdorables dolls that can be collected, there are plenty of webisodes to discover on the Hairdorables Youtube channel. The new line of spring toys also introduces 24 collectible Hairdorables Pets, which have hair that's just as soft and ready to be styled like the Hairdorables dolls.
Hair-Centric Styling Dolls
The Hairdorables Dolls Sport Soft, Colorful Hairstyles & Matching Pets
Trend Themes
1. Color Reveal Surprise Toys - The addition of a Color Reveal feature to the new Hairdorables series presents potential for disruptive innovation opportunities in the surprise toy industry.
2. Brushable Hair Dolls - The Hairdorables dolls' soft, brushable hair presents potential for disruptive innovation opportunities in the doll and toy industry.
3. Collectible Pet Toys - The introduction of 24 collectible Hairdorables Pets presents potential for disruptive innovation opportunities in the pet toy industry.
Industry Implications
1. Toy Industry - Just Play's Hairdorables dolls and pets present potential for disruptive innovation opportunities in the toy industry.
2. Doll Industry - The Hairdorables dolls present potential for disruptive innovation opportunities in the doll industry, especially with their soft, brushable hair feature.
3. Pet Toy Industry - The Hairdorables Pets present potential for disruptive innovation opportunities in the pet toy industry, as they are collectible and have hair that can be styled like the dolls.