The good2grow Snackers are a new product range from the better-for-you beverage brand perfect for parents to provide to little ones as a way to make snack time a little more fun.
The products feature licensed collectible character tops from brands like Disney, Hasbro, Nickelodeon, Comcast Universal and more. The baked oat and wheat crackers within are crafted with wholesome ingredients, and come in two flavors including Chocolate and Cinnamon. Featuring a two-ounce serving, the single-serve cups each boast a lid that can be re-closed to save the remainder of the snack for later.
The good2grow Snackers are priced at $5.99 each and are being launched now at select retailers with a nationwide launched slated for the spring.
Character-Themed Snack Products
The good2grow Snackers Come in a Series of Familiar Options
Trend Themes
1. Character-themed Snacks - The integration of popular licensed characters on snack products presents an opportunity for licensed merchandise and snack industries to collaborate to attract younger consumers.
2. Better-for-you Snacks - With consumers increasingly conscious of health, the demand for snacks made with wholesome ingredients provides an opening for the health snack industry.
3. Convenient Snacks - The trend towards single-serve snack cups with re-closable lids appeals to the convenience-seeking consumer and presents an opportunity for the convenience snack industry.
Industry Implications
1. Licensed Merchandise - The incorporation of popular characters into snack products provides an opportunity for the licensed merchandise industry to expand its market to the snack industry.
2. Health Snacks - The demand for healthier snack options presents an opportunity for the health snack industry to develop and market wholesome snacks to consumers.
3. Convenience Snacks - The trend towards convenient, single-serve snack cups with re-closable lids offers an opportunity for the convenience snack industry to market to the on-the-go consumer.