Popular fast-food chain Wendy's has teamed up with Kellogg's to launch the limited edition 'Kellogg’s Wendy’s Frosty Chocolatey Cereal' -- a one-of-kind breakfast cereal that captures the taste of Wendy's beloved ice cream-like dessert, the 'Frosty.'
Set to hit grocery store shelves this December, the collaborative cereal comes with Wendy's signature 'Frosty' flavoring, chocolate marshmallow pieces, and cocoa-coated cereal puffs. Of course, the release of the new 'Frosty Chocolatey Cereal' is not the first time these two brands have collaborated. Previously, they had launched the limited-edition 'Baconator Pringles', which they later followed up with 'Spicy Chicken Pringles.'
No doubt, by partnering with Kellogg's, Wendy's has landed on a useful tool for extending its reach outside the fast-food space, as well as innovative means for building brand awareness while introducing new CPG revenue streams.
Chocolate Ice Cream-Flavored Cereals
Kellogg's and Wendy's Launch the 'Frosty Chocolatey Cereal'
Trend Themes
1. Flavored Cereals - Opportunity to introduce new and unique flavors to the cereal market and capture the taste buds of different consumer segments.
2. Brand Collaboration - Collaborating with non-related brands to introduce disruptive and unconventional products that can appeal to a wider audience.
3. CPG Revenue Stream - Opportunity for restaurants to explore consumer-packaged goods revenue streams, which can expand brand presence and generate additional income streams.
Industry Implications
1. Fast Food - Fast food chains can explore opportunities to introduce their unique flavors and products in different consumer packaged goods and food items.
2. Cereal Manufacturing - Cereal manufacturers can explore innovative collaborations with other brands to introduce unique flavors, ingredients, and products into the cereal market.
3. CPG Industry - Consumer Packaged Goods industry can explore collaboration opportunities with fast food chains, introducing new and unique products into the market.