The Alltown Fresh 'Fresh with Benefits' loyalty program is being debuted by the brand to provide patrons with a seamless shopping experience thanks to an inclusively designed framework. The loyalty program platform consists of the rewards program itself along with online ordering and mobile app connectivity in one place. The program is launching alongside the Alltown Fresh smartphone app designed by Paytronix, which will provide access to food ordering, contactless payments, reward demotion and more.
Vice President of Marketing Joanna Linder spoke further on the Alltown Fresh 'Fresh with Benefits' loyalty program and app saying, "We're thrilled to launch this first-of-its-kind Alltown Fresh app to our guests. The ability to custom-order your sandwich, smoothie, or salad — and use the same app to fuel your car and pay without touching the PIN pad — is a game changer. Plus, guests earn points with every food and fuel purchase through our new Fresh with Benefits loyalty program, resulting in valuable rewards that fit our guests' lifestyles. It’s the latest example of our commitment to anticipating guests' needs and providing exceptional food, service, and hospitality."