Jack in the Box is all ready for the Lenten season with its new Fish Wraps and the return of its Fish Sandwich.
Available now through April 7, 2024, from participating Jack in the Box locations nationwide, the new Fish Wraps are the perfect meat alternative. Available in a Classic or Spicy variety, each of the Fish Wraps consists of crispy-fried wild-caught Alaskan Pollock paired with shredded cheddar cheese, lettuce, tartar sauce, and pickles, all wrapped up in a soft flour tortilla. The Spicy Fish Wrap also includes the addition of pickled jalapeño peppers. Best of all, Jack in the Box is offering two Fish Wraps for just $5.
On the other hand, the returning Fish Sandwich features a crispy, panko-breaded Alaskan Pollock filet served with tartar sauce and shredded lettuce on a toasted bun.
Crispy-Fried Fish Wraps
Jack in the Box Adds New Fish Wraps for the Lenten Season
Trend Themes
1. Meat Alternative Options - Incorporating crispy-fried fish wraps as a meat alternative during the Lenten season presents an opportunity for businesses to cater to customers seeking non-meat options.
2. Spicy Varieties Expansion - Expanding offerings to include spicy versions of popular items like the Fish Wraps introduces new flavor profiles and enhances customer choice.
3. Seasonal Limited-time Products - Introducing seasonal limited-time products such as the Fish Wraps capitalizes on consumer interests in trying new and exclusive items tied to specific occasions.
Industry Implications
1. Fast Food Industry - The fast-food industry can explore introducing more meat alternative options like crispy-fried fish wraps to cater to changing dietary preferences and increase customer satisfaction.
2. Food Service Industry - The food service industry can capitalize on the demand for spicy varieties by incorporating them into their product offerings to attract customers seeking bolder flavors.
3. Restaurant Industry - For the restaurant industry, creating seasonal limited-time products such as the Fish Wraps can drive excitement, increase foot traffic, and generate buzz among patrons.