The world's first playable print ad on Instagram's Spark AR was done by Malaysia's premier shipping company, MISC, for the country's National Day. As a company that moves the country forward, this was its way of connecting with everyday Malaysians and building brand presence.
As a world's first, the playable AR filter uses a score sheet and icons that allow users to tap on it like music notes to play the country's national anthem, called 'Negaraku.' It pushed the frontier of Spark's AR capabilities, maxing out the number of interactions it could hold and compressing the file into just 4MB (the maximum limit of a Spark AR file).
While the print ad launched on August 31st, 2022, the AR filter itself is still in circulation and use.
First Playable Print Ads
This is The World's First Playable Music Print Ad on Instagram's Spark AR
Trend Themes
1. Playable Print Ads - The trend of using augmented reality technology to create interactive and playable print ads
2. Brand Connection Through AR - The trend of brands using AR technology to connect with customers and build brand presence
3. Maximizing AR Capabilities - The trend of pushing the boundaries of what can be achieved with AR technology
Industry Implications
1. Advertising - There is a disruptive innovation opportunity for advertising agencies to incorporate AR technology into their campaigns, creating more engaging and interactive ads
2. Shipping and Logistics - There is an opportunity for shipping and logistics companies to use AR technology to enhance customer experience and improve delivery processes
3. National Celebrations and Events - There is an opportunity for event planners and organizers to use AR technology to create unique and interactive experiences for attendees