During January, when millions of people are making health resolutions, and Veganuary, when people are opening themselves up to plant-based eating, Silk kicked off the Feel Planty Good Challenge. This seven-day challenge invites people to check in on their goals and progress, and pledge to incorporate Silk into their breakfast seven days in a row in January for their chance to win free breakfast for life, or free breakfast for a year.
To help the Feel Planty Good Challenge make the desired impact, Silk teamed up with Vice President of Fitness Programming and Head Instructor at Peloton, Robin Arzón, superstar football player Saquon Barkley, actress and entrepreneur Vanessa Hudgens and social media sensation Barbara "Babs" Costello of Brunch with Babs. In partnership with Silk, these creators are sharing inspiring Silk smoothie recipes to fuel people in January and beyond.
Plant-Based Breakfast Challenges
Silk's Feel Planty Good Challenge Winner Gets Breakfast for Life
Trend Themes
1. Plant-based Eating - The Feel Planty Good Challenge encourages people to incorporate Silk into their breakfast for a chance to win free breakfast.
2. Health Resolutions - During January, when many people are making health resolutions, Silk's challenge promotes a plant-based breakfast option.
3. Influencer Partnerships - Silk collaborates with fitness instructors, athletes, actresses, and social media influencers to share Silk smoothie recipes.
Industry Implications
1. Food & Beverage - Silk's Feel Planty Good Challenge highlights the growing trend of plant-based eating in the industry.
2. Fitness & Wellness - The challenge aligns with the health resolutions trend, targeting individuals looking for healthier breakfast options.
3. Digital Marketing - Silk leveraging influencer partnerships showcases the effectiveness of digital marketing strategies in the industry.