ERDEM, a high-end fashion label founded by designer Erdem Moralioglu, has officially ventured into the homeware space with the launch of its new and unexpected throw blanket collection.
The new line sees the brand extend its signature design codes -- namely its use of floral patterns and embellishments -- onto a range of woven jacquard blankets. The collection consists of six blankets made from merino wool and cashmere, which work to create an incredibly soft and luxurious texture.
The pieces include floral motifs lifted directly from ERDEM's previous runway capsules. In addition, the blankets utilize a range of striking colors, including camel, burgundy, black, gray, navy, and olive green. Several of the blankets feature fringed trims while others arrive with traditional whipstitching.
High-Fashion Throw Blankets
ERDEM 's New Throw Blanket Collection Borrow Styles Seen on the Runway
Trend Themes
1. Fashion-homeware Crossover - High-end fashion labels entering the homeware space with signature designs creates opportunities for cross-industry collaborations and expansion into new markets.
2. Luxury Textile Innovation - Designers using luxury materials like merino wool and cashmere in homeware products present opportunities for the development of new, high-end textile products for the home.
3. Runway-inspired Home Decor - Incorporating design motifs from fashion runway collections into homeware products presents opportunities for creative branding and cross-promotion between industries.
Industry Implications
1. Fashion - High-end fashion labels expanding into the homeware space presents opportunities for cross-industry collaborations and the development of new products that bridge the gap between fashion and home decor.
2. Homeware - Homeware brands can look to high-end fashion designers for inspiration, and even collaborate with them, to bring new and exciting designs into the home decor space.
3. Textiles - Luxury textile producers can expand into the homeware space by providing materials for high-end fashion designers looking to create home decor products.