epres is the next-gen, high-performance hair care brand from Eric Pressly, the inventor and scientist behind OLAPLEX. The patent-pending formulas contain just four ingredients and they work hard to deliver professional-grade results for all hair types. "Whenever I am innovating, it is always essential that my products can be trusted for their professional-grade formulas and that they truly deliver on the promised benefits and results," said Pressly, "That is why I wanted to re-enter the haircare space and continue to create products that are as accessible and easy-to-use as they are innovative."
epres will be the only treatment on the market that uses Biodiffusion technology, which means that it will continue transforming the hair long after it dries, in one simple step. For salons, there's the Professional Bond Repair and consumers, there's the Bond Repair Treatment Kit comes with an epres spray bottle and two water-free concentrate vials for home use.
Next-Gen Haircare Brands
epres Uses Biodiffusion Technology to Transform Hair After it Dries
Trend Themes
1. Biodiffusion Haircare Technology - Opportunity for haircare brands to develop innovative products that use Biodiffusion technology to transform hair long after it dries.
2. Minimalist Haircare Formulas - Opportunity for haircare brands to create professional-grade formulas with just a few key ingredients, making products more accessible and easy to use.
3. Home-use Haircare Kits - Opportunity for haircare brands to develop affordable and easy-to-use treatment kits for consumers to use at home.
Industry Implications
1. Haircare Industry - Disruptive innovation opportunity for haircare companies to invest in Biodiffusion technology, minimalist formulas, and consumer-friendly treatment kits.
2. Salon and Spa Industry - Disruptive innovation opportunity for salons and spas to offer Biodiffusion technology and minimalist haircare treatments to clients, in addition to selling home-use kits.
3. Beauty Industry - Disruptive innovation opportunity for beauty companies to incorporate Biodiffusion technology and minimalist formulas into their product lines and appeal to a growing consumer demand for simple yet effective haircare products.