The 18-inch Disney ily 4EVER fashion dolls were inspired by familiar Disney characters and stories, and each one for kids ages six to 10 features accessory packs that help kids mix, match and explore their own sense of style. Based on people of all ages sporting Disney-inspired fashion, JAKKS Pacific created an imaginative way for young fans to express themselves through fashion and explore how their favorite Disney characters inspire them every day.
Elsa, Moana and Minnie Mouse are just a few of the characters who are kicking off the collection and their style kids include everything from suitcases and shoes to animal companions. The five-piece collection of fashion dolls is set to expand next year with new characters, fashion and accessory packs for Ariel, Belle, Tiana and Snow White.
Expressive Fashion Dolls
The Disney ily 4EVER Fashion Dolls Help Kids Explore Their Personal Style
Trend Themes
1. Personalized Dolls - The Disney ily 4EVER Fashion Dolls offer accessory packs to help kids explore their own sense of style and personalize their dolls, creating an opportunity for toy companies to produce more customizable toys.
2. Character-inspired Fashion - JAKKS Pacific creatively taps into the trend of the Disney fandom wearing character-inspired fashion by creating the ily 4EVER Fashion Dolls, giving rise to fashion and toy companies to collaborate on joint-venture character-inspired accessories.
3. Expanding Doll Line - The expansion of the ily 4EVER Fashion Dolls next year to include new characters and fashion suggests the opportunity for companies to create product lines that consistently update and expand on popular toy collections.
Industry Implications
1. Toy Industry - The Disney ily 4EVER Fashion Dolls demonstrates the opportunity for toy companies to develop more personalized toys and product lines to keep up with the trend of personalization and customization in the toy industry.
2. Fashion Industry - The Disney ily 4EVER Fashion Dolls and the trend of character-inspired fashion suggest a potential for fashion and toy companies to collaborate on joint-venture product lines to offer character-inspired accessories.
3. Children's Entertainment Industry - The expansion of the ily 4EVER Fashion Dolls suggests a potential opportunity for toy and entertainment companies to collaborate, making toys and dolls accessible and familiar to kids from popular characters appearing in current shows and movies.