The Arby's Diablo Dare Sandwich is arriving from the QSR brand as an extra-spicy menu item from the brand that will provide patrons with a way to satiate their craving for piquant indulgences. The sandwich is being positioned by the brand as the spiciest option available from a QSR brand and even comes with a complimentary vanilla shake to help cool off the spiciness. The sandwich comes with either Crispy Chicken or 13-hour Smoked Brisket with various extra-spicy toppings like Diablo BBQ Sauce, Fiery Seasoning, Ghost Pepper Jack Cheese and Fire-Roasted Diced Jalapeños, served on a Diablo Bun.
The Arby's Diablo Dare Sandwich will only be available from the brand at participating locations from January 10 to February 6, 2022 at a price point of $5.99.
Extra-Spicy QSR Sandwiches
The Arby's Diablo Dare Sandwich Comes with a Free Shake to Cut the Heat
Trend Themes
1. Extra-spicy QSR Offerings - Opportunity for QSR brands to introduce more daring, spicy menu items to cater to adventurous eaters.
2. Complimentary Menu Item Incentives - Opportunity for brands to create unique dining experiences by offering complimentary menu items that complement and offset the flavors of their spicier options.
3. Limited-time Menu Offerings - Opportunity for brands to build excitement around their menu and encourage patron visits by introducing limited-time menu offerings.
Industry Implications
1. Quick Service Restaurants (QSR) - QSR brands can innovate with daring menu options for adventurous diners.
2. Food and Beverage - Innovative complimentary menu items could enhance dining experiences and differentiate brands in the crowded food and beverage market.
3. Limited-time Promotions - Brands across industries could increase customer engagement and sales through limited-time promotions that create a sense of urgency and excitement.