The Dead Man's Fingers Spiced Rum is being launched with new branding to make it a must-have for Halloween fans looking for a way to celebrate the autumnal holiday. The brand is launching a limited-edition bottle covered in a UV-reactive branding, which will change when exposed to UV light for a touch of spookiness. The rum is being launched for all retail channels and is arriving throughout October with a suggested retail price point of £26.
Marketing Director at Halewood Artisanal Spirits Rachel Adams spoke on the limited-edition Dead Man's Fingers Spiced Rum saying, "Dead Man’s Fingers bold, unconventional brand personality lends itself perfectly to the Halloween festivities, and we know our audience love celebrating this fun and social time of year, so we couldn’t resist the opportunity to create a really stand out new bottle design to mark the occasion."
Halloween-Themed Rum Branding
Dead Man's Fingers Spiced Rum is Showing Off Spooky New Branding
Trend Themes
1. Halloween-themed Spirits - Opportunity for spirits companies to create limited edition products with spooky branding for seasonal celebration.
2. Uv-reactive Branding - Brands can use UV-reactive materials in their packaging for a touch of fun, unique, and eye-catching designs.
3. Seasonal Retailing - Retailers can capitalize on the popularity of Halloween by offering limited edition and festive products to attract seasonal customers.
Industry Implications
1. Spirits Industry - Brands can create unique and fun limited edition products with seasonal branding to appeal to consumers looking for a bit of fun and celebration during the holidays.
2. Packaging Industry - Companies can source and utilize UV-reactive materials to help clients create packaging with unique features that catch the consumer's attention, increasing brand awareness.
3. Retail Industry - Retailers can take advantage of seasonal marketing opportunities by offering exclusive and limited edition products to target seasonal customers who are likely to spend and enjoy themed celebrations.