The Dairylea Lunchers have been announced as an update to the Lunchables range to keep it relevant with today's consumer and maximize convenience. The product aligns with the rest of the brand's product portfolio, which includes Snackers, Dunkers and Filled Crackers, and come in two options including Chicken 'N' Cheese and Ham 'N' Cheese. Each of the products are crafted with no artificial flavors or colors and offer a good source of calcium and protein to fuel consumers in the UK as they go about their daily routine.
Senior Brand Manager at Mondelēz International Ria Rianti commented on the Dairylea Lunchers update saying, "The Dairylea range has been trusted by parents to deliver tasty and convenient cheese snacks for over 70 years, with an incredible 91% brand awareness. Snacking cheese has been a key driver of category growth over the last number of years, adding £56m since 2020, and Dairylea has contributed significantly to this growth through performance on our core range and innovation."
Rebranded Prepackaged Lunches
Dairylea Lunchers Revamp Recipes and More
Trend Themes
1. Convenient Lunch Options - The rebranding of prepackaged lunches like Dairylea Lunchers maximizes convenience for consumers.
2. Healthier Snacking - The inclusion of no artificial flavors or colors in the Lunchables range taps into the trend of healthier snacking choices.
3. Protein-focused Products - The chicken and ham options in Dairylea Lunchers cater to consumers looking for protein-rich products.
Industry Implications
1. Food Packaging - The rebranding of prepackaged lunches presents disruptive innovation opportunities in food packaging design and sustainability.
2. Children's Food - The revamped Lunchables range provides an opportunity for innovation in the children's food industry, focusing on taste, nutrition, and convenience.
3. Snack Food - The inclusion of healthier options in the Lunchables range reflects the potential for disruptive innovation in the snack food industry by catering to health-conscious consumers.