The Crumbl Thanksgiving pies are a series of menu items being launched by the brand with the holiday season in mind that will offer a simple and delicious option to pick up for dinners.
The seasonal menu items come in a number of options including the Pumpkin Cream Pie, French Silk Pie, Brookie Pie and Cookies & Cream Pie. The various items come in Large and Mini size options to choose from, which are each available baked or chilled, depending on the variety. The items will be on offer November 24 through 26, 2025 and are available now for preorder through the brand's app.
Co-Founder and CEO Jason McGowan commented on the Crumbl Thanksgiving pies saying, "There’s something special about pie that brings people together. It’s nostalgic, it’s comforting, and it always disappears first. We’re excited to share a taste of that tradition, the Crumbl way."
Modernized Thanksgiving Pie Treats
Crumbl Thanksgiving Pies Come in Two Size Options
Trend Themes
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Personalized Seasonal Offerings — Custom holiday-themed menu items cater to consumer nostalgia by combining traditional tastes with modern convenience, enhancing customer engagement.
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Dual-size Product Launches — Providing menu items in multiple size options allows brands to tap into diverse consumer preferences and dining occasions, broadening their market reach.
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Combination Dessert Creations — Fusing different dessert types into a single product appeals to adventurous taste profiles and can create new niche markets within the culinary space.
Industry Implications
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Food and Beverage — Innovative product launches in the food industry can revitalize traditional dining experiences by integrating contemporary flavors with classic favorites.
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E-commerce and Food Delivery — Preordering through apps exemplifies the growing trend of digital convenience in food retail, allowing businesses to streamline operations and enhance customer satisfaction.
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Hospitality and Events — Seasonal and customizable menu offerings are reshaping the hospitality sector by offering differentiated experiences that appeal to both nostalgic and modern tastes.