Mentos gum is being shared with the world in more environmentally friendly packaging that's 90% paper-based and
friendlier for curbside recycling. A partnership with Graphic Packaging International made this new packaging design possible, thanks to the implementation of Boardio fiber-based material, which interweaves small layers of aluminum and polyethylene into virgin fiber material. Although not entirely free from aluminum or plastic, the packaging incorporates these materials for the purposes of ensuring safety and freshness of the Mentos product.
The paper-based packaging is easy to identify thanks to a green seal on the front label and the product is dispensed via the top of the tube after a sticker is removed.
These new paper-based chewing gum tubes are being rolled out at thousands of Walmart locations, as well as online.
Paper Chewing Gum Tubes
The Packaging for Mentos Gum is 90% Paper & Ready to Recycle
Trend Themes
1. Eco-friendly Packaging - The trend of using sustainable materials in packaging design is an opportunity for disruptive innovation in the packaging industry.
2. Hybrid Materials - The trend of using hybrid materials, such as the Boardio fiber-based material, presents opportunities for innovation in creating more environmentally friendly packaging options.
3. Recyclable Packaging - The trend of creating packaging that is more easily recyclable, such as the 90% paper-based Mentos gum tubes, presents opportunities for innovation in the materials and manufacturing processes of the packaging industry.
Industry Implications
1. Packaging - The packaging industry can leverage the trend of using hybrid or eco-friendly materials to create more sustainable packaging options for their clients.
2. Consumer Goods - The consumer goods industry can capitalize on the trend towards eco-friendly, recyclable packaging by creating products that align with the sustainability values of modern consumers.
3. Retail - The retail industry can take advantage of the trend towards more sustainable packaging options by stocking and promoting products with eco-friendly packaging, appealing to consumers who value sustainability.