The Canadian Centre for Child Protection (C3P) has released a haunting PSA titled 'The Horse' to raise awareness of the dangers children face on smart devices. The video calls for legislative changes to protect kids from online predators. Over the past five years, reports of online child sexual violence have risen by 815%. With its PSA, the Canadian Centre for Child Protection urges governments worldwide to regulate online platforms to safeguard children.
The one-minute PSA, directed by Meredith Hama-Brown and produced by creative ad agency No Fixed Address, portrays a warm home environment with a disturbing undercurrent, symbolizing how digital devices have opened doors to potential dangers. The video educates parents on phone risks. The Canadian Centre for Child Protection encourages citizens to view and share the PSA while participating in a survey on child protection.
Haunting Tech Safety PSAs
The Canadian Centre for Child Protection Releases 'The Horse'
Trend Themes
1. Rising Online Child Sexual Violence - The increase of online child sexual violence by 815% creates an opportunity for technology companies to develop innovative solutions to protect children on smart devices.
2. Government Regulation of Online Platforms - The call for legislative changes to protect kids from online predators presents an opportunity for governments to implement regulations that safeguard children on digital platforms.
3. Awareness of Phone Risks - The haunting PSA raises awareness of the dangers children face on smart devices, creating an opportunity for parental control apps and software companies to develop effective tools for educating and protecting parents and kids.
Industry Implications
1. Technology - Technology companies can develop innovative solutions to protect children on smart devices amidst rising online child sexual violence.
2. Government - Government bodies have an opportunity to implement regulations that safeguard children on digital platforms and protect them from online predators.
3. Parental Control & Software - Parental control app and software companies can seize the opportunity to develop effective tools for educating and protecting parents and kids from phone risks.