The luxury car brand BMW has innovated into the future with its color-changing car technology. With the help of E-Ink and IX Flow technology, the electric SUV prototype can change its exterior color with a push of a button.
E-Ink technology comes from e-reader tablets, so the car can only change its colors on a greyscale. According to the German automaker, "the iX has a special wrap that brings different color pigments to the surface via electrical stimulation. The color-changing effect can go from front to back, side to side, stripes, and blotches."
This innovation will bring car-passionate consumers into a new realm of customization and efficiency. Consumers will have the option of changing their car design based on mood, weather, or driving scenario. In different weather conditions, the white car will be better for hotter days due to the sun, and the darker colors will be better on colder days because they can absorb heat.
This futuristic car technology opens a door for car manufacturers and consumers alike to the future of auto innovation.
Car Color-Changing Technology
BMW Conceptualizes Car Color-Changing Technology
Trend Themes
1. Color-changing Vehicles - Innovative technology allows for cars to change colors, providing increased customization and flexibility for consumers.
2. E-ink Integration - E-Ink technology, commonly found in e-readers, is being adapted for use in car design, providing opportunities for cross-industry collaboration.
3. Vehicle Personalization - The ability to change car colors based on mood, weather, or driving scenario offers potential for disruptive innovation in the realm of auto customization and personalization.
Industry Implications
1. Automotive - Car manufacturers can utilize color-changing technology to offer consumers a new level of customization and personalization in their vehicles.
2. E-readers/tablets - The adaptation of E-Ink technology for use in car design opens up opportunities for collaboration and innovation between the automotive and technology industries.
3. Consumer Goods/retail - As the trend of vehicle personalization continues to grow, retailers and consumer goods companies can potentially capitalize on the demand for customizable car accessories and options.