The Bear & The Rat created cake mixes for dogs with pet-pleasing flavors like bone broth or peanut butter.
Choice Pet Products is now distributing the brand's products to independent retailers throughout Florida and this makes The Bear & The Rat the first frozen brand to join its distribution portfolio. With this partnership, more pet parents will have access to healthy treats for their dogs that contain real ingredients.
These cake mixes for dogs by The Bear & The Rat feed into the humanification of pets, which is largely being driven by Millennial and Gen Z consumers spoiling their animals in a way that reflects their own health and wellness investments. Beyond cake mixes, brands are creating pet-friendly products like ice cream, smoothies, sandwich cookies and pastas.
Dog-Friendly Cake Mixes
These Cake Mixes for Dogs Feature Flavors Like Bone Broth
Trend Themes
1. Pet-friendly Food - Pet owners are increasingly seeking out foods and treats that reflect their own health and wellness investments and brands are responding with a variety of pet-friendly products.
2. Humanification of Pets - Millennial and Gen Z consumers are driving the trend of treating pets like family members and seeking out products that cater to their needs and wants.
3. Real Ingredient Pet Treats - With a focus on healthy living, pet owners are looking for treats that contain real ingredients and brands are responding by creating a variety of pet-friendly products made with high-quality ingredients.
Industry Implications
1. Pet Food and Treats Industry - The growing trend of humanification of pets and a focus on healthy living creates opportunities for brands in the pet food and treats industry to develop and market new products that cater to these trends.
2. Frozen Food Industry - The Bear & The Rat's partnership with Choice Pet Products to distribute their frozen cake mixes for dogs presents a disruptive innovation opportunity for brands in the frozen food industry to expand their product lines to include pet-friendly options.
3. Health and Wellness Industry - The trend of pet owners seeking out treats and food that reflect their own health and wellness investments creates opportunities for brands in the health and wellness industry to develop and market products for pets and their owners alike.