With the launch of BRZ Hot Sauce, Subaru is inviting car lovers to "taste drive" its all-new BRZ. The spicy condiment is being shared through select dealers and social media giveaways and it was conceptualized "to make drivers feel something visceral and fun." The hot sauce was formulated to convey the performance and style of the Subaru BRZ and its story its told through a man who gets a taste of the sauce and finds himself in a drag race.
Fans who get their hands on a bottle of the Subaru BRZ Hot Sauce can scan a QR code on the bottle and immerse themselves in an augmented reality experience. They'll be tasked with taking the all-new Subaru BRZ through a street course and collecting as many chili peppers as they possibly can within a minute.
Automotive Hot Sauces
The Subaru BRZ is Launching Alongside a BRZ Hot Sauce
Trend Themes
1. Augmented Reality Promotions - Developing augmented reality experiences for customers to interact with products and promotions is a disruptive innovation opportunity for automakers.
2. Branded Food Products - Creating branded food products, like hot sauce, is a disruptive innovation opportunity for businesses to connect with their customers and create a unique customer experience.
3. Multi-sensory Marketing - Developing products and experiences that engage multiple senses, like taste and sight, is a disruptive innovation opportunity for businesses to create a memorable and immersive experience for customers.
Industry Implications
1. Food and Beverage - The food and beverage industry has an opportunity to collaborate with other industries, like automotive, to create unique branded products and experiences for customers.
2. Automotive - The automotive industry can expand their marketing efforts by utilizing unique and memorable branded products, like hot sauce, to generate interest and excitement for new vehicle launches.
3. Retail - The retail industry can benefit from incorporating multi-sensory marketing into their products and experiences to engage customers and create a unique shopping experience.