Cannabis-curious consumers who are seeking a natural, functional alternative to alcohol will find their thirsts quenched by BRĒZ, a first-of-its-kind social tonic combining cannabis with adaptogenic Lion's Mane mushrooms. The tonic is described as being euphoric, calming and inspiring, and useful for providing a uniquely gentle high.
This D2C beverage with federally legal THC, CBD and Lion's Mane mushrooms stands out as a 1:1 alcohol replacement for adults, no matter their experience with alternative social tonics. As the brand says, "BRĒZ is subtle enough for cannabis-skeptical family members to try while offering a stack-able, ever-ascending experience for the connoisseur."
This "microdosed cannabis in a can" helps consumers sidestep some of the more undesirable aspects of drinking alcohol, such as the regrets and hangovers that happen the day after.
Microdosing Social Tonics
BRĒZ is a First-of-Its-Kind Cannabis and Lion's Mane-Infused Drink
Trend Themes
1. Adaptogenic Social Tonics - There is opportunity for the creation of a whole new market of natural, functional, mood-altering drinks incorporating adaptogens, cannabinoids or other natural drug compounds.
2. Microdosing Beverages - There is potential for the development of more microdosed beverages using federally legal cannabis or other compounds to replace or augment alcohol consumption.
3. Cannabis-infused Euphorics - The growth of the legal cannabis market could lead to more natural, cannabis-infused euphoric drinks for consumers interested in new alternatives to alcohol.
Industry Implications
1. Beverage Manufacturing - Beverage manufacturers can explore creating new product lines for social tonics with natural drug compounds like CBD and adaptogens like Lion's Mane mushrooms.
2. Cannabis Industry - There is opportunity for growth and innovation in the cannabis industry by creating new products for cannabis curious consumers who are seeking a natural alternative to alcohol.
3. Alcohol Industry - The alcohol industry can explore creating alternative products with lower alcohol content or incorporating natural compounds that complement or replace the effects of alcohol.