Amidst a cost of living crisis, Aldi found that nearly half of parents from lower-income families are skipping meals to ensure their children can eat and in response, the discount supermarket launched a breakfast club for adults. Breakfast is often said to be the most important meal of the day but many families are finding that there is simply not enough food to go around.
Aldi's Adult's Breakfast Club will see donating 10 tons of healthy cereal and 5,000 gallons of milk and milk alternatives donated to foodbanks across the UK with charity partner Neighbourly. Additionally, Aldi will be increasing its efforts in supporting local schools since one-third of parents surveyed said that they rely on their children being provided breakfast by their school.
Adult Breakfast Clubs
Aldi Launched a Breakfast Club for Adults to Provide Support & Sustenance
Trend Themes
1. Food Insecurity - Innovative solutions can be implemented by companies in the food industry to address the growing issue of food insecurity, such as launching breakfast clubs and partnering with charities to donate food to those in need.
2. Community Support - Businesses can create partnerships with local organizations and schools to provide support to those in need within their communities by donating food, resources, and time.
3. Social Responsibility - Companies can take a more active role in addressing social issues, such as food insecurity, by incorporating corporate social responsibility initiatives into their business models.
Industry Implications
1. Grocery - Grocery stores can create breakfast clubs or donate excess food inventory to charities to help address food insecurity.
2. Charities - Charities can partner with companies in the food industry to distribute donated food to those in need and work towards addressing food insecurity.
3. Education - Schools and educational institutions can partner with companies in the food industry to provide breakfast clubs and other initiatives that address food insecurity among their students and their families.