The BMW Theatre Screen was shown off by the brand at CES 2022 as an in-car entertainment system that could drastically change the passenger experience in vehicles in the near future. The display features a 31-inch size and boasts Amazon Fire TV built-in to let passengers stream their favorite shows from the comfort of the car cabin. The ultra-wide panorama display will immerse viewers at all times and could have them forgetting they're even inside a vehicle.
The BMW Theatre Screen would be customizable by either of the passengers thanks to a series of control panels that are integrated into the door handles to intuitively help viewers to find their favorite show or a new movie to watch.
Cinematic Car Cabin Displays
The BMW Theatre Screen Shows Off a Panorama Display at CES 2022
Trend Themes
1. In-car Entertainment - The trend of in-car entertainment systems featuring large displays and streaming capabilities presents an opportunity for automotive and technology industries to collaborate and innovate on new immersive experiences.
2. Customizable Displays - The trend of customizable displays and control panels integrated into car interiors presents an opportunity for automotive and technology industries to improve the user experience and provide personalized entertainment options.
3. Panoramic Displays - The trend of ultra-wide panoramic displays in car cabins presents an opportunity for automotive and technology industries to create more immersive passenger experiences and innovations in vehicle design.
Industry Implications
1. Automotive - The automotive industry can leverage in-car entertainment trends to differentiate their products and enhance the passenger experience, while exploring new design possibilities for vehicle interiors.
2. Technology - The technology industry can take advantage of the trend of in-car entertainment and customizable displays to develop new products and features that integrate with automotive systems and improve the overall user experience.
3. Entertainment - The entertainment industry can collaborate with automotive and technology industries to produce immersive and exclusive content for in-car entertainment systems and panoramic displays, presenting a new platform for content distribution.