These new Bio&Me bars are being launched by the gut health-focused food brand as a series of snacks that prioritize convenience and nutritional benefits to boot.
The oat-based snack bars come in three flavors including Superberry, Toffee Apple and Cocoa Hazelnut, which all come in single 38-gram servings and multipacks. Each of the bars are crafted with 100% plant-based ingredients including wholegrain oats, pumpkin seeds, almonds, and seaweed that's rich in calcium. The flapjack snack bars are making their debut in the UK market starting in April.
Co-Founder and CEO Jon Walsh spoke on the new Bio&Me bars saying, "Now more than ever, consumers are looking at what’s actually in the food they’re eating and for us, as a science-backed brand, it was important for these bars to be the absolute best. As well as being requested by consumers, we actually had several retailers ask for Bio&Me bars too."
Gut-Supporting Snack Bars
These New Bio&Me Bars Come in Three Delicious Flavors
Trend Themes
1. Nutrient-dense-snacking-trend - Opportunity lies in creating snack bars that prioritize convenience and nutritional benefits by using 100% plant-based ingredients.
2. Flavor-exploration-trend - Exploring unique and diverse flavors like Superberry, Toffee Apple, and Cocoa Hazelnut in snack bars presents innovative opportunities for product development.
3. Science-backed-food-brands-trend - The increasing demand for transparency and authenticity in food consumption highlights the opportunity for science-backed brands like Bio&Me to lead in the market.
Industry Implications
1. Health-food-industry - The Health Food Industry can leverage the rising demand for gut-supporting snack bars made with nutrient-dense, plant-based ingredients.
2. Snack-food-industry - Innovative snack brands can disrupt the Snack Food Industry by introducing creative flavors and science-backed formulations in convenient bar formats.
3. Retail-industry - The Retail Industry has an opportunity to meet consumer demands for healthier snack options by collaborating with brands like Bio&Me that offer transparency and quality products.