The all-new Berry Mimosa flavor from Seagram's Escapes is a convenient, grab-and-go beverage that suits everyday moments and special occasions alike.
This is the second time that Seagram's Escapes has partnered with celebrity ambassador Cynthia Bailey. In 2018, Bailey first partnered with the brand to launch one of its best-selling flavors, Peach Bellini. As Jaime Polisoto, Seagram's Escapes Brand Director, said "Our team knew that we wanted to work with Cynthia again to develop an authentic mimosa flavor that would complement any gathering, especially brunch."
The demand for ready-to-drink brunch cocktails is on the rise as consumers seek convenient and pre-mixed options that allow them to effortlessly enjoy their favorite morning libations without the hassle of mixing and measuring.
Bottled Berry Mimosas
Berry Mimosa by Seagram's Escapes is a Convenient Brunch Beverage
Trend Themes
1. Ready-to-drink Brunch Cocktails - The demand for ready-to-drink brunch cocktails is on the rise as consumers seek convenient and pre-mixed options that allow them to effortlessly enjoy their favorite morning libations without the hassle of mixing and measuring.
2. Celebrity-endorsed Beverage Flavors - Celebrity ambassador partnerships, like Seagram's Escapes' collaboration with Cynthia Bailey, can help brands develop authentic flavors that appeal to consumers and elevate their product offerings.
3. Convenient Grab-and-go Beverages - Convenient grab-and-go beverages, such as Seagram's Escapes' Berry Mimosa, cater to consumers' desire for quick and easy options that suit both everyday moments and special occasions.
Industry Implications
1. Alcoholic Beverages - The rise in demand for ready-to-drink brunch cocktails presents an opportunity for the alcoholic beverages industry to develop innovative, pre-mixed options that cater to consumers' convenience needs.
2. Food and Beverage Partnerships - Collaborating with celebrity ambassadors, like Seagram's Escapes' partnership with Cynthia Bailey, can open doors for the food and beverage industry to create unique and authentic flavors that resonate with consumers.
3. Packaged Beverages - The popularity of convenient grab-and-go beverages, exemplified by Seagram's Escapes' Berry Mimosa, showcases the potential for the packaged beverages industry to offer pre-mixed options that align with consumer preferences for ease and simplicity.