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Yale and Pantone Unveil a Limited Edition Assure Lock 2 Device

Yale works in collaboration with Pantone on a limited edition Assure Lock 2, which celebrates the 2023 color of the year by Pantone. It is 18-1750 Viva Magenta and it is seen decorating the traditional security system. The Assure Lock 2 also comes in the standard Black Suede, Nickel, or Bronze tonal options.

It connects by Bluetooth technology to lock and unlock or auto unlocking can be set up using a smartphone or Apple Watch. There is also an edition that fully relies on Wi-Fi with the capability of receiving real-time notifications even when homeowners are away. Additionally, the 18-1750 Viva Magenta version of the device is available as a touchscreen and key-free model as well.
Trend Themes
1. Limited Edition Locks - Limited edition locks offer a disruptive innovation opportunity to create high-end, exclusive security solutions.
2. Bluetooth and Wi-fi Integration - The integration of Bluetooth and Wi-Fi technology in locks presents a disruptive innovation opportunity for enhanced convenience and connectivity in home security systems.
3. Touchscreen and Key-free Technology - The adoption of touchscreen and key-free technology in locks promotes a disruptive innovation opportunity for user-friendly and modern security solutions.
Industry Implications
1. Home Security Systems - Limited edition locks and the integration of Bluetooth and Wi-Fi technology in home security systems provide disruptive innovation opportunities in the home security industry.
2. Design and Fashion - The collaboration between Yale and Pantone for designing limited edition locks highlights the disruptive innovation opportunity for integrating fashion and design elements in security products.
3. Smart Home Technology - The adoption of touchscreen and key-free technology in locks presents a disruptive innovation opportunity in the smart home technology industry for seamless integration with other smart devices and systems.

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