Aldi and Too Good To Go have announced a new partnership in the UK that will offer shoppers with access to lower cost foods that would otherwise go to waste. The Magic Bags will be filled with a range of grocery staples that are coming up to their sell-by or use-by dates and are priced at £3.30, but valued at at least £10 worth of food. Shoppers interested in pick up a Magic Bag only need to download the Too Good To Go app to search a local store and reserve one for themselves.
Managing Director of Too Good To Go UK and Ireland Sophie Trueman spoke on the Aldi and Too Good To Go partnership saying, "We’re thrilled to be rolling out our partnership with Aldi nationally. Having already had fantastic feedback during a successful trial period, I know our Too Good To Go community is going to jump at the chance to save Magic Bags from their local Aldi and prevent even more good food from going to waste."
Surplus Food Grocer Initiatives
Aldi and Too Good To Go Have Partnered to Offer Surplus Food
Trend Themes
1. Reducing Food Waste - Opportunity for grocers to partner with surplus food initiatives to offer lower cost foods nearing their sell-by or use-by dates to reduce food waste.
2. Sustainability in Grocery - Increased focus on reducing food waste and promoting sustainability in the grocery industry through partnerships with surplus food initiatives.
3. Demand for Accessible Affordable Food - Growing consumer demand for affordable food options creates opportunities for grocers to implement surplus food initiatives that provide access to lower cost foods that would otherwise go to waste.
Industry Implications
1. Grocery - Grocers have an opportunity to reduce food waste and promote sustainability through partnerships with surplus food initiatives like the Aldi and Too Good To Go partnership in the UK.
2. Food Delivery - Food delivery services can partner with surplus food initiatives to provide consumers with access to lower cost foods and reduce food waste in the industry.
3. Restaurant - Restaurants can implement surplus food initiatives to reduce food waste and provide affordable food options to consumers.