Procter & Gamble is aiming to innovate in the home space with a brand-new design—a plant-like air freshener with motion sensors. The brand claims that the product will "create a scent oasis for your small space by freshening your air at the right time and intensity." Dubbed Bloom, the contemporary air freshener is designed to look just like a minimalist potted plant, ensuring a seamless fit with any interior setting.
Bloom boasts three fragrance options, including Fresh Dewdrop, Lavender Fields, and Crisp Greenery. The motion sensors immediately detect when someone enters or leaves the room and emit the refreshing fragrance in return. This hands-free operation allows for Procter & Gamble's Bloom to be a hassle-free addition to one's home. The product also comes with an automatic night light.
Planter-Like Air Fresheners
Procter & Gamble Debuts an Air Freshener with Motion Sensors
Trend Themes
1. Motion Sensor Air Fresheners - Opportunities for other companies to create similar air fresheners designed to respond to movement in order to provide maximum freshness.
2. Plant-like Home Decor - Disruptive innovation opportunities for companies to create other home decor that resembles plants to blend in seamlessly with interior settings.
3. Smart Home Fragrance - The potential for other companies to create similar smart home fragrance devices that operate automatically and without hassle, such as the Bloom air freshener
Industry Implications
1. Home Fragrance - Opportunities for companies within the home fragrance industry to create similar hands-free air fresheners with similar minimalist design, motion sensors, and different fragrance options.
2. Interior Design - Disruptive innovation opportunities for companies specializing in interior design to incorporate more nature-inspired designs and products, like the Bloom air freshener.
3. Smart Home Technology - The potential for other companies to integrate smart home technology within home fragrance products, like the motion sensors and automatic operation featured in the Bloom air freshener.