European esports organization Acend has unveiled an exciting partnership with furniture manufacturer Yaasa, specifically through its gaming-oriented Yaasa Play brand. This collaboration will place a spotlight on the Yaasa Play gaming furniture range, which will be used to furnish Acend's headquarters.
Notably, Yaasa is an Austrian brand with a primary focus on office furniture, renowned for its lineup of standing desks. Yaasa Play represents the brand's gaming division, dedicated to creating furniture tailored for gamers. This partnership is the brand's first.
"[...] The Yaasa Play desks provide optimal comfort and focus during intense gaming or working sessions, impeccable cable management systems and boast a sleek design that amplifies any gaming setup. Our players have tested them throughout intense bootcamp sessions and the gaming desks from Yaasa helped them perform under heavy workload. We are extremely grateful to have such great products in our facility," said Benjamin Rolle, Acend CEO.
Esports Furniture Marketing Deals
Acend Recruits Yaasa Play for a New Gaming Furniture Partnership
Trend Themes
1. Esports Furniture - The partnership between Acend and Yaasa Play highlights the growing trend of specialized furniture designed for esports players.
2. Gaming Furniture - Yaasa Play's gaming furniture range demonstrates the increasing demand for furniture that enhances comfort and performance in gaming setups.
3. Collaborative Partnerships - The partnership between Acend and Yaasa Play showcases the trend of collaboration between esports organizations and furniture manufacturers to create tailored gaming furniture solutions.
Industry Implications
1. Esports - The partnership between Acend and Yaasa Play presents an opportunity for esports organizations to enhance player performance through the use of specialized gaming furniture.
2. Furniture - Yaasa Play's entry into the gaming furniture market provides an opportunity for furniture manufacturers to tap into the growing demand for gaming-specific products.
3. Office Furniture - Yaasa's expansion into the gaming sector through Yaasa Play suggests an opportunity for office furniture manufacturers to explore new markets and target the gaming industry.