Influencer-Driven Consumer Insight Tools

Brilli™, a first-of-its-kind market research tool from Belle Communication, is now available to marketing, sales, innovation and R&D teams in the foodservice, CPG and restaurant industries. The tool taps into social media influencers and their engaged audiences to arm food and beverage brands with real-time consumer insights for a competitive edge in trend forecasting, marketing strategy, sales enablement and product development.

Brilli leverages influencers to run social media polls and collect proprietary, forward-looking insights. Unlike social listening tools that passively monitor conversations and traditional market research methods that trail online culture, Brilli proactively engages consumers in the digital spaces where they act most authentically.

"Influencers are trusted cultural trendsetters, offering brands a precise way to understand and predict the preferences and actions of their ideal customers," said Kate Finley, founder of Belle Communication. "We no longer have to guess or rely on widely available, outdated research. "

Brilli helps food and beverage brands stay ahead by delivering real-time, influencer-led insights that reveal authentic consumer motivations and emerging trends. By engaging niche audiences through trusted voices, brands can refine messaging, optimize pricing, validate new products, and make smarter innovation bets. Powered by Belle Communication—a woman-owned PR agency with over a decade of foodservice expertise—Brilli blends B2B strategy with consumer-first thinking to help brands connect meaningfully and drive growth. With applications ranging from validating messaging strategies to crowdsourcing preferences of target segments, Brilli empowers businesses to stay ahead of what’s next and avoid costly missteps, all while gaining a competitive edge.