The 7-Eleven 7Charge electric vehicle charging network is being launched by the convenience store retailer to provide patrons with an easy way to power up their vehicle when making a pitstop. The proprietary charging network is slated to be one of the largest in North America with enhanced compatibility to ensure it will work with a range of manufacturers. Drivers can thus take advantage of CHAdeMO or Combined Charging System plug types when they pull up to a station, while the 7Charge app offers an intuitive way to manage charging and payment.
President and CEO Joe DePinto spoke on the 7-Eleven 7Charge electric vehicle charging network saying, "For over 95 years, 7‑Eleven has innovated to meet our customers' needs — delivering convenience where, when and how they want it. Now, we are innovating once again to meet our customers' where they are by expanding our business to provide EV drivers convenience of the future ... today."
Retailer EV Charging Initiatives
7-Eleven 7Charge is the Brand's Proprietary EV Charging Network
Trend Themes
1. EV Charging Networks - There is an opportunity for new EV charging networks to compete with the proprietary ones being launched by retailers like 7-Eleven.
2. Enhanced Compatibility Charging - Companies can focus on creating EV charging stations that offer enhanced compatibility options to attract a broader range of customers.
3. EV Charging Management Apps - Developing user-friendly charging management apps can provide a competitive advantage for EV charging network providers.
Industry Implications
1. Convenience Store - Convenience stores can expand their businesses by providing EV charging stations for customers.
2. Automotive - Automakers can collaborate with EV charging network providers to ensure their vehicles are compatible and to offer joint promotions or incentives.
3. Technology - There is a need for innovative technology solutions to enhance EV charging networks, such as improved payment processing and more efficient energy use.