In honor of International Women's Day -- held on March 8th -- many brands launched initiatives in order to empower and uplift females across the globe. These Women's Day initiatives ranged from empowering AI apps to postpartum depression awareness ads, and were launched across various industries spanning from luxury consumer goods to craft beer breweries.
Notably, the LVMH group launched a new podcast series, dubbed Tips to the Top which highlights various female employees who share their journey to reaching success, giving key tips along the way. Another notable example comes from UK-based creative agency VCCP who launched an eye-catching pillow series displaying common sexists tropes used in the workplace, such as "You're Funny For a Girl" or "Just Get One Of The Girls To Organize It."
15 Women's Day Initiatives
From Empowering AI Apps to Postpartum Depression Awareness Ads:
Grace Mahas — Mar 12, 2020 — Marketing
15
Mature Women-Celebrating Campaigns
Knix's New Lingerie Campaign Exclusively Features Women Over 50
14
Eye-Catching Gender Equality Ads
VCCP Launched 'Does It Sit Comfortably' Ad Ahead of Women's Day
13
Anti-Sexist Language Campaigns
Babbel Highlights Sexist Terms Ahead of International Women’s Day
12
Complimentary Headshot Services
This Women's Day, Benefit is Helping Women in the Workplace
11
Empowering AI Apps
BigUp.AI Uses Helps Women Self-Promote by Using Better Language
10
Women-Celebrating Gas Station Campaigns
The 'She Will' Initiative from Shell Oil Co. is Playful
9
Designer Scout Accessories
Diane von Furstenberg Created Limited-Edition Girl Scouts Accessories
8
Anti-Human Trafficking Pins
Hillberg & Berk Aim to Raise $100,000 to Help End Human Trafficking
7
International Women's Day Desserts
Coolhaus Queens' Coffee Ice Cream is Made with Allegro Coffee
6
Women's Day Pop-Up Markets
The Atelier and Hudson's Bay Will Host a Curated Four-Day Pop-Up
5
Postpartum Depression Awareness Ads
MomGenes Highlights How Postpartum Depression Could Be Genetic
4
Female Empowerment Spirits
This New Van Gogh Vodka Celebrates International Women's Day
3
Cosmetic-Branded Female Empowerment Ads
Avon Asks Men and Women to #SpeakOut in its New Campaign
2
Female-Celebrating Beer Ads
Collective Arts Brewing's Latest Campaign Celebrates Females
1
Historical Women-Focused Ad Campaigns
Ancestry Launched a Campaign Titled 'Make Them Count'
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Unapologetic Women-Centric Campaigns
O Positiv Health Hosted an Empowering Event in New York
Empowering Luxury Fashion Campaigns
The Givenchy Spring 2026 Campaign Features Successful Women
Anti-AI Beer Billboards
Heineken's Latest Ads Poke Fun at AI Friendship Devices
Gen X Beauty Campaigns
Bluemercury's Up Next Campaign Celebrates Women 40+
National Holiday Marketing Campaigns
Revlon Debuted a Month-Long National Lipstick Day Celebration
Irish Stout Campaigns
Guinness Unveiled its St. Patrick’s Day Campaign
Unique AI-Generated Ads
Skinny Mobile Introduces Its New AI-Powered Brand Ambassador
Authentic Mother's Day Commercials
Amazon Boxes Take Center Stage in a Heartfelt Campaign
Menopause Wellness Lines
Dove Enters the Female Wellness Category and Launches 'Made with TMI'
Gender Stereotype-Busting Toy Campaigns
The LEGO Group Launched the She Built That Campaign
Female-Athlete Hydration Initiatives
Gatorade x WNBA Enhance Hydration Awareness Among Athletes
Beauty Hack-Inspired Campaigns
Vaseline Launched 'Vaseline World' Based on Social Media Content
AI-Driven Product Photoshoots
Unilever Shared Its Use of AI and Digital Twins at NVIDIA GTC 2025
Diversity-Celebrating Brand Campaigns
Champion Launches a Global ‘Champions for Champion’ Campaign
Beauty AI Partnerships
L’Oréal x Nvidia Unite to Usher in an AI-Powered Beauty Revolution
Pet-Powered Beauty Campaigns
e.l.f. Cosmetics' Animal Intelligence Redefines "AI"
Valentine's Day Chocolate Campaigns
Godiva's 2026 Valentine's Day Campaign is Playful
AI-Powered Women’s Health Platforms
Rescripted's Clara is Targeting the Domain of Women's Health
Supportive Mental Wellness Initiatives
Saks Fifth Avenue Foundation Highlights Its Commitment
Global Beauty Campaigns
L’Oréal Marks World Refill Day With a Global Campaign
Pride-Supporting Cosmetic Campaigns
Sephora and Haus Labs by Lady Gaga Partnered for Pride Month
One-of-a-Kind Beauty Campaigns
The Beauty Machine by Dove Challenges Algorithm-Driven Standards
Global Inclusive Retail Initaitives
Women-Led Wednesday Promotes Women-Operated Businesses
College-Focused Accessibility Campaigns
Apple Launched its 'I'm Not Remarkable' Video Ad
Modern Motherhood Campaigns
Nara Smith Stars in Marc Jacobs' Mother's Day Campaign
Life Stages-Focused Beauty Brands
Naomi Watts Developed the Skincare Brand Stripes
Branded Apparel Vodka Campaigns
Smirnoff Partners with Aleali May for We Do Game Days
Wellness Influencer-Supported Beauty Brands
Vichy Taps Emily DiDonato as an Ambassador
Women's History Month Campaigns
Black Girl Vitamins Joins Forces with Malinda Williams
Cheeky Sports-Inspired Diaper Campaigns
Huggies Aligns Family Planning with a Major Sports Event
Foggy Self-Care Billboards
eos' Windows of Self-Care Let Passersby Interact with Unique Personas
Customer-Starring Billboards
Bobbie's Campaign Spotlights Moms as "the OG Influencers"
Beauty Brand-Sponsored Sports Events
Maybelline New York Becomes WNBA's Official Beauty Partner
Influencer-Backed Valentine's Day Collections
Adore Me Taps Bobbi Althoff for Its 2026 Capsule
AI Diversity Coalitions
World Leaders In Data And AI Champions Inclusive Leadership
All-Asian Beauty Campaigns
Maybelline Face the Difference Features 40 Asian Pacific Trailblazers
Imaginative Fantasy-Inspired Campaigns
Canva Spotlights its Creative Tools Ahead of Halloween
Window-Fashion Design Brand Celebrations
TWOPAGES Curtains Hosted a Special Brand Day
Period Care Campaigns
Honey Pot Launched its 'Periods Made Better' Campaign
Retailer Dementia Support Boxes
This Boots Dementia Action Week Initiative is Based on Research
Inspiring Women-Focused Campaigns
'Computer Science Is Everything' Inspires Future Innovators
Personal Care-Focused Olympic Initiatives
Procter & Gamble Hosts the Champions Clubhouse
AI Beauty Apps
Refresh App Combines Hair, Makeup and Styling in One AI Platform
Aspirational Mother's Day Campaigns
Tiffany & Co. Boasts 'Strong Like Mom' Mother's Day Campaign
Essential Shopping eCommerce Promotions
Amazon Everyday Essentials Week Will Offer Up to 40% Off
Menopause-Friendly Online Aisles
Ocado Retail and GenM Launched an MTick-Certified Product Range
Cross-Brand V-Day Initiatives
McBride Sisters Collection & Ghirardelli Chocolate Partner for V-Day
Sleep Poverty Awareness Campaigns
Ikea Canada Introduces the Sleepless Lamp Calmpaign
Esteem-Boosting Campaigns
The Dove Super Bowl Ad Champions Girls’ Body Confidence in Sports
Impactful Beauty Initiatives
Odele for Good Launches to Champion Women Through Entrepreneurship
Pick-Your-Own Bouquet Billboards
5,000 Tesco Mother’s Day Tulips Formed an Interactive Display
Women-Focused Multi-Year Research Initiatives
Gatorade Announced the Body of Science Initiative
Humorous Mother's Day Campaigns
bubly Addresses Mother’s Day Mishaps with the 'Gift Glow Up Shop'
Anti-AI Marketing Campaigns
Cadbury 5 Star Launched Its 'Make AI Mediocre Again' Initiative
Afternoon Break-Encouraging Campaigns
Halfday Iced Tea is Launching the Halfday Break Campaign
Women-Led Travel Journeys
Geographic Expeditions Launched its 'Women of the World Collection'
Human Connection-Emphasizing Radio Initiatives
LG Electronics Has Introduced Radio Optimism
Membership-Based Beauty Apps
Beauty Pie Launched an Exclusive App for its Members on Pi Day
Women's History Month Spirits
Maker's Mark Spirited Women Marks Women's History Month
Personalized Cake Pitch Campaigns
The Daymaker Startup Sends AI-Crafted Cake Pitches
Reimagined Classic Beer Campaigns
Guinness Gives 'A Lovely Day' a Modern Artistic Refresh
Humorous Wet Wipes Campaigns
goodwipes Partnered with Hallie Batchelder on Wet January
Breast Health Awareness Apps
Know Your Lemons App Recently Named the #1 in Health & Fitness
Mindful Skincare Programs
Tatcha and Open Launched a Guided Program on World Mental Health Day
Tennis Barbie Dolls
Barbie Debuts Venus Williams Doll to Honor Equal Pay Pioneer
Olympian-Backed Livestream Events
Walmart Hosted Her Day Made Easy With Laurie Hernandez and P&G
Athlete-Backed Stigma-Addressing Campaigns
U by Kotex Partners with Anna Leigh Waters
Comprehensive Wellness-Celebrating Initatives
Live Love Spa Marks National Wellness Month
Celebratory Midlife Campaigns
The Stripes Beauty Hotter Than Ever Destigmatizes Menopause
AI-Powered Beauty Discovery Platforms
MyLondonBeauty Debuts Mobile Applications & an AI Assistant
Personalized Daily Wellness Apps
Hoda Kotb Launches Joy 101 Wellness App Inspired by Daily Rituals
Charitable Lip Beauty Initiatives
Watier Supports Women Through Charitable Donations
Mom-Focused Mobile Game Events
Avia Debuts a First-Of-Its-Kind Mom's Week in Solitaire Clash
Emotional Mothers Day Ads
Apple's Mother’s Day Campaign Showcases Spatial Video's Emotional Power
Thoughtful Ice Cream Campaigns
DOVE® Ice Cream's #MiniWinMonday Emphasizes Minor Accomplishments
Immersive Women-Targeted Travel Tours
EF Go Ahead Tours Launched Women Only Solo Tours
Oral Health Awareness Initiatives
Philips Sonicare Declares March 20th as World Oral Health Night
AI-Powered Doulas
Robyn is Trained on Over 70,000 De-Identified Doula-Parent Messages
Female Athlete Wellness Programs
Muse Capital Launched Its Optima Program for Sports Performance
Opalescent Women's Day Gins
Archie Rose Australian Opal Gin Marks International Women's Day
Music Icon-Supported AI Campaigns
Music Stars Spotlight Workday's AI-Powered Enterprise Solutions
Impactful Women-Supporting Haircare
DESIGNME Rooting for All Women Spotlights Two Products
Empowering Cosmetic Campaigns
The Revlon Be Unforgettable Campaign Reinterprets a Brand Tagline
Luxurious Canine-Celebrating Events
Thousands Gather to Celebrate World Dog Day
Beauty Entrepreneurship Incubators
Estée Lauder Companies Expanded Its India Innovation Initiative
Cultural AI Platforms
Empwrd Launches Purpose-Trained Chatbot for Inclusive Brand Communications
Female Athlete-Fronted Luxury Campaigns
The Coach x WNBA Campaign Merges Fashion & Basketball
Women-Focused Digital Safety Initiatives
The Durex Blocker Debuted for International Women's Day
Menopause-Mindful Workplace Initiatives
LifeSpeak Inc. Marks Women's Health Month
AI Women's Health Assistants
Oura's Women's Health AI Model Provides Personalized Support
Women-Honoring Creator Campaigns
xTool Ran the Her Voice, Made Visible Campaign
Age-Based Discounts
Laura Geller Beauty Celebrated National Mature Women's Day with a Unique Promo
AI Beauty Marketing Platforms
Coty Uses Pencil to Scale AI-Generated Campaigns
Motherhood Therapy Campaigns
BetterHelp Launched Its Motherhood With You Series for Mothers
Empowering Limited-Edition Hoodies
The Exclusive Sisterhoodie is Designed to Be Passed On
Reimagined Building-Block Campaigns
LEGO Group Launched 'She Built That' to Defy Stereotypes
AI-Assisted Women’s Health Platforms
Pinky Promise Offers No-Judgement Gynaecologist Consultations
Charitable Mother's Day Initiatives
Knix Partners with Baby Love to Give Back to the Community
Woman-Focused Travel Companies
Girls' Guide to the World Serves a Niche Market
Women-Targeted Wellness Movements
Her Sovereignty Project Promotes an Alcohol-Free Lifestyle
AI Parenting Assistants
Mom AI Offers Personalized Tips, Meal Planning, and Wellness Support
Multi-Level Cancer Awareness Campaigns
The United Breast Cancer Foundation is at Times Square
Women’s Drinks Mentoring Programmes
Wonderworks Launches Wonder Women with Fox in the Well
Nostalgic Beauty Campaigns
Dove's #UnseenBeauty Initiative Challenges Y2K Beauty Standards
Whimsical Desk Rituals
Starbucks Created a Small, Celebratory Post-CNY Activation
Female Athlete-Focused Development Platforms
LaunchBreak is a Professional Development Platform
Menstrual Health Day Initiatives
The Period Purse Launched 'Menstrual Health Day is Every Day'
Groundbreaking Menopause Digital Platforms
Winona Emphasizes Connection, Support, and Education
Women-Focused Sports Stores
The Women’s Sports Store Can Be Accessed Digitally in the UK
World Hunger Day Events
ZiMad Partnered with The Hunger Project on New Events in its Games
Women-Focused Curated Pop-Up Experiences
tm:rw Introduces the Bloom Pop-Up Concept Until April 15
Professional Connection-Promoting Campaigns
TheLi.st Spotlights 10 Minutes of Togetherness
Hormone Innovator-Focused Award Events
Mira Has Introduced the Hormone Innovators Awards 2025
Women Wealth Profiles
Millionaires List Showcases Inspiring Women Entrepreneurs And Their Paths
Pregnancy-Safe Beauty Campaigns
Well People Spotlighted Clean Products for Mother's Day & Beyond
Corporate Connection Platforms
Her Workplace Introduces its AI-Powered Career Platform for Women
Working Mother Guides
The Working Motherhood Toolkit Helps with Navigating Maternity Leave & More
Consumer Brand Launches
Labor Smart Announced Culturally-Driven Product Collaborations
Pregnancy Support Apps
Aware.ai Pregnancy App Connects Moms With AI Driven Support Communities
Actionable Cycle-Aware Apps
Una Recommends One Expert-Backed Action Per Day
Candid Mother's Day Cards
Poise Launched a Mother's Day Card Collection with Katherine Heigl
Merit-Based Brand Visibility Initiative
The Rescripted Trustmark Validates Women's Health Brands
Creativity-Focused Global Ambassador Programs
Crayola Creativity Week Begins with an Announcement
Woman-Led Music Events
The Hard Rock x The Coca-Cola Company Women Empower Series is Launching Now
Gender Gap-Addressing Basketball Initiatives
Shoot 360 Hosted HER Month in March
Regional Menstrual Equity Projects
KuCoin Collaborates on an Important Social Initiative
Artisan Fashion Incubators
Ibu Atelier Supports Women-Led Heritage Craft Businesses
Sports-Focused Diversity Initiatives
FC Barcelona Celebrates European Diversity Month
Women-Focused Tech Hiring Drives
HCLTech Presents the 'Women in Tech' Hiring Drive 2025
Inclusive Tech Brand-Initiated Programs
Samsung Places Great Focus on Accessibility and Inclusion
Rebranded Women-Focused Organizations
Dress for Success Worldwide Launches 'Success Starts Now'
Gender Gap-Addressing Education Initiatives
Organizations Emphasize the Need for Girls' Education
Satirical Feminist-Forward Ads
A Spotlight on Underpaid Women Shakes Up Belgium’s Employee Day
Women-Empowering Photograph Campaigns
Ownever Made a Statement This International Women's Day
Purpose-Led Emerging Brands Initiatives
7-Eleven Taps 27 Brands for Its 2026 Brands with Heart™
Festive Product Launch Events
Love Magenta announces a 10-day Christmas launch event
Period-Planning Shopping Features
Instamart Launches a Menstrual Tracker and Care Hub for Planning
Uplifting Women-Focused Educational Initiatives
Chandigarh University Opened Uttar Pradesh Campus
Mardi Gras-Themed Breast Campaigns
Frida Marked Mardi Gras with the Breast Gallery Campaign
Multi-Level Cancer Awareness Ads
The United Breast Cancer Foundation is at Times Square