In honor of International Women's Day -- held on March 8th -- many brands launched initiatives in order to empower and uplift females across the globe. These Women's Day initiatives ranged from empowering AI apps to postpartum depression awareness ads, and were launched across various industries spanning from luxury consumer goods to craft beer breweries.
Notably, the LVMH group launched a new podcast series, dubbed Tips to the Top which highlights various female employees who share their journey to reaching success, giving key tips along the way. Another notable example comes from UK-based creative agency VCCP who launched an eye-catching pillow series displaying common sexists tropes used in the workplace, such as "You're Funny For a Girl" or "Just Get One Of The Girls To Organize It."
15 Women's Day Initiatives
From Empowering AI Apps to Postpartum Depression Awareness Ads:
Grace Mahas — Mar 12, 2020 — Marketing
15
Mature Women-Celebrating Campaigns
Knix's New Lingerie Campaign Exclusively Features Women Over 50
14
Eye-Catching Gender Equality Ads
VCCP Launched 'Does It Sit Comfortably' Ad Ahead of Women's Day
13
Anti-Sexist Language Campaigns
Babbel Highlights Sexist Terms Ahead of International Women’s Day
12
Complimentary Headshot Services
This Women's Day, Benefit is Helping Women in the Workplace
11
Empowering AI Apps
BigUp.AI Uses Helps Women Self-Promote by Using Better Language
10
Women-Celebrating Gas Station Campaigns
The 'She Will' Initiative from Shell Oil Co. is Playful
9
Designer Scout Accessories
Diane von Furstenberg Created Limited-Edition Girl Scouts Accessories
8
Anti-Human Trafficking Pins
Hillberg & Berk Aim to Raise $100,000 to Help End Human Trafficking
7
International Women's Day Desserts
Coolhaus Queens' Coffee Ice Cream is Made with Allegro Coffee
6
Women's Day Pop-Up Markets
The Atelier and Hudson's Bay Will Host a Curated Four-Day Pop-Up
5
Postpartum Depression Awareness Ads
MomGenes Highlights How Postpartum Depression Could Be Genetic
4
Female Empowerment Spirits
This New Van Gogh Vodka Celebrates International Women's Day
3
Cosmetic-Branded Female Empowerment Ads
Avon Asks Men and Women to #SpeakOut in its New Campaign
2
Female-Celebrating Beer Ads
Collective Arts Brewing's Latest Campaign Celebrates Females
1
Historical Women-Focused Ad Campaigns
Ancestry Launched a Campaign Titled 'Make Them Count'
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AI-Generated Beauty Images
Elizabeth Arden Uses Generative AI to Enhance Archival Images
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
AI-Generated Swimsuit Campaigns
Undiz Launches a New Campaign with AI-Generated Models
AI-Generated Fashion Campaigns
Casablanca Spring/Summer 2023 Conveys a Hopeful Future
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Age Inclusive Romantic Lingerie Ads
Bluebella's Valentine's Day Campaign Boasts Marie Helvi
Women-Celebrating Low Sneakers
Jordan is Set to Release International Women’s Day Sneakers
AI Beauty Pageants
The World AI Creator Awards is Hosting the Miss AI Competition
Non-AI Beauty Campaigns
The Code by Dove Fights Beauty Standards Manufactured by AI
Empowering Body-Confidence Sports Ads
Dove's 2024 Super Bowl Ad Will Inspire Young Girls
AI-Generated Magazine Covers
Glamour Bulgaria's August Issue Has a 100% AI-Generated Photo
Age-Appropriate Skincare Campaigns
Dove's #TheFaceof10 Addresses Unsafe Gen Alpha Skincare
Inspiring Role Model Dolls
Barbie Role Models Celebrate Women from Around the World
AI-Supported Menopausal Treatment Services
Morrama Recently Debuted Its Luma Service Concept
AI Fashion Weeks
AIFW Explores Digitally-Powered Collections & the Future of Fashion
Employee Fragrance Campaigns
Lidl's Fragrance Campaign Features Local Talent with Celebrity Names
Break-Focused AI Campaigns
Kit Kat is Encouraging AI Tool Breaks to Boost Their Optimization
Menopausal Wellness Brands
Amyris & Naomi Watts Launched Stripes for (Peri)Menopausal Wellness
Anti-Filter Beauty Campaigns
Dove is Inviting Social Media Users to Fight Digital Distortion
GenAI Virtual Shoppers
Cindy by Imaginuity Boots Online and In-Store Foot Traffic
AI-Powered Mental Health Apps
The 'Deepen' AI Therapist App Offers Insights and More
Experiential Mental Well-Being Events
Batiste's Refresh & Reflect Events Connect & Uplift Students
AI Travel Campaigns
Away's Extraordinary Is Out There Uses AI to Show Real-World Destinations
Empowering AI Image Generators
Missjourney Generates Images of Female CEOs, Leaders & Innovators
AI-Generated Fatherhood Campaigns
The Glenlivet's Father's Day Campaign Features an AI Script
Period Sex Campaigns
U by Kotex Launches “Let’s Have Period Sex” Chocolates for Valentine's Day
Celebratory Artist-Created NFTs
The NARS Campaign, Dubbed Orgasm, Activated, Launched on July 31st
Mental Health-Protective Films
Dove's Cost of Beauty: A Dove Film Protects Teen's Mental Health
Collaboration Mother's Day Campaigns
Jergens Skincare Partnered with Nicole Ari Parker and More
Heiress-Created Homeware Collections
Walmart is Launching Paris Hilton's Be An Icon Collection
AI Mother's Day Campaigns
Showcase is Simplifying Mother's Day Shopping with ChatGPT
Creative-Focused Sportswear Campaigns
adidas Celebrates Creativity with Ama Qamata and Dee Koala
Menstrual Leave Campaigns
Intimina Launched Useless Spanish Lessons for Menstrual Hygiene Day
Smile-Reflecting Toothpaste Campaigns
Colgate & Oglivy Create the #FreeYourSmile campaign
AI-Powered Retail Tools
Walmart is Introducing a New Series of AI Tools for Customer Experience
Tech Rebellion Campaigns
Lush is Continuing Its Big Tech Rebellion for Black Friday
Women's Health Platforms
Frida Uncensored Equips Parents with the Education Needed for Motherhood
AI-Powered Marketing Tools
This E-Commerce Tool Uses Customer Data to Project Reward Impacts
AI-Powered Maternity Support Apps
The 'Soula' App Supports Moms-to-Be with Proactive Information
Experiential Social Clubs
Marshalls' Good Stuff Social Club Empowers & Connects Women
Anti-Sexist Beer Campaigns
Miller Lite Launches ‘Bad $#!T to Good $#!T’ Ahead of Women’s Day
Empowering Self Care Holidays
eos is Transforming Pre-Valentine's Day Rituals with Vagentine's Day
Supermodel-Backed AI Cards
Winnie Harlow Partners with Coca-Cola to Launch AI Christmas Cards
Inclusive Digital Platform Experiences
Google Launches More Inclusive Assistance to its Platforms
Humanitarian-Inspired Luxe Fashion Campaigns
Prada Presents In Conversation with a Flower for FW23
Exclusive Women-Celebrating Apparel Collections
Foot Locker Launches Women’s History Month Apparel
Body Confident Sport Programs
Dove Teams Up with Kylie Kelce for Empowering Women's Campaigns
Brand-Led Global Studies
The LEGO Group Conducted a Study That May Inform Market Decisions
Menopause Subscription Kits
She2.0 Launches First of Its Kind Subscription Box
Underarm Celebration Initiatives
Dove's #FreeThePits Challenges Stereotypes and Boosts Confidence
Textured Hair Advertising Campaigns
From One Queen to Another is Mielle's First Ever Campaign
Unfiltered Beauty Campaigns
#NoFilterJustMilani Champions Beauty Online and in Real Life
Syringe-Based Billboards
Dove's Injectable Billboard Addresses Toxic Beauty Standards
Empowering Fashion Films
Victoria's Secret World Tour Reimagines the Iconic Show as a Feature Film
Hyper-Personalized Wellness Apps
28 Seeks to Empower Women on Their Wellness Journey
Honest Female Athlete Campaigns
'Get Explicit' by Hillberg & Berk Empowers Women in Sports
Inclusive Diamond Campaigns
Pandora's Diamonds for All Campaign Features Diverse Icons
Faceless Mother Campaigns
Peanut's Invisible Mothers Visualizes the Solitude Women Experience
Suicide Prevention Campaigns
To Write Love on Her Arms Launches Its 12th Annual Campaign
Data-Driven Women's Ultramarathons
lululemon's FURTHER Ultramarathon Includes a Research Program
AI-Powered Beauty Apps
Charlotte Tilbury Unveils its First Mobile Beauty App with AI Deep Learning
Uplifting Latin Business Campaigns
UPS is Championing Latin and Hispanic-Owned Small Businesses
Senior Self-Care Campaigns
L'Oreal Paris is Celebrating the Aging Consumer with 'Age Perfect'
Employee Wellness Platforms
Scotch & Soda Launches a New Mental Health Platform for Employees
Bold Dating Campaigns
Tinder's It Starts with a Swipe is Released to Coincide with 'Dating Sunday'
AI-Generated Model Tests
Levi's is Experimenting with AI-Generated Models for E-Commerce Channels
Wellness Drink Mix Promotions
This Horlicks On-Pack Promotion Supports New Year Wellness
Mother-Themed Hat Designs
Mother Hats Offers Stylish Headwear and Empowerment
Conversational Campaign Creators
Creating Google Ads Campaigns is Simpler with AI Chat Features
Women's Literature-Inspired Skincare Stores
Aesop Boasts a Women's Literature Library
Abuse Awareness Beauty Initiatives
YSL Beauty Recently Partnered with Women's Shelters Canada
Women-Celebrating Art Series
Matara & The Peninsula Bangkok Present Empowered by Her Story
Silky All-Day Loungewear
Dove Created Silky Smooth Sets for International Self-Care Day
Women-Centric Vegan Summits
Vegan Women Summit Returns to Los Angeles on May 10th
PMS Relief Gummies
Women's PMS Relief Gummies are Launching on International Women's Day
Adaptive Intimate Collections
Victoria’s Secret and Pink Team Up to Launch Adaptive Intimates
Anti-Bullying Toy Store Campaigns
Toys “R” Us Joins WITS Programs Foundation for Pink Shirt Day
Mental Health Dating Features
Bumble Introduces New Features for Mental Health Awareness Month
Anniversary-Celebrating Colorful Beauty Campaigns
UOMA Beauty Launched the We See You Campaign
Human Candle Campaigns
These Human Statues of Candle Wax Bring Attention to Youth Burnout
Kindness-Promoting Marketing Campaigns
Once Upon a Coconut Launches 1 Million Acts of Kindness
Anniversary-Honoring Graphic T-Shirts
Places+Faces Launch Collaboration Tees for 10 Years
Women's Day-Inspired Handbag Collections
HIE Introduces a New International Women's Day Collection
Changemaker Automotive Campaigns
The Ford Explorer Men's Only Edition Highlights Female Innovators
AI-Powered Pain Visualization Experiences
Panadol Hosted the Art of Release Experience
Creativity-Celebrating Week-Long Campaigns
Crayola Education Will Kick Off Crayola Creativity Week
Expansive Valentine's Treat Ranges
The Mars Valentine's Day Products are Here for 2024
Australian Yogurt Campaigns
Yoplait Launches a New Platform and Marketing Campaign with AJF
Special V-Day Promotions
Shisiedo Launches a Special Five-Piece Gift Set with $85+ Purchases
Empowering Period Campaigns
Natracare Launched the Project #Bekind Campaign in May
College Campus Haircare Campaigns
African Pride and Impressions of Beauty Partnered on a Campaign
Cycle-Syncing Wellness Apps
28 Provides Insights & Guidance for the Four Menstrual Phases
Perimenopause Preparation Campaigns
The Invisible Period by Knix Brings Awareness to Perimenopause
Body Confidence Coaching Programs
Dove & Nike are Launching Body Confident Sport for Girls
Supply Chain Inclusivity Campaigns
PepsiCo's 'She is PepsiCo' Campaign Celebrates Women
AI-Powered Wellness Delivery Services
'Localposh' Anticipates Products and Services for You
AI Sleep Coaching Apps
Emma Up Supports Users with Personalized Insights for More Restful Nights
AI Maternity Photoshoot Apps
Maternity Photoshoot Saves Mothers Time and Money
AI-Indicating Content Labels
Meta is Preparing to Roll out Labels Depicting Content Made with AI
Hormone-Focused Women's Health Apps
The 28 App Redefines Women's Health with Cycle Syncing
Female-Focused Walking Challenges
Strava's 'Hot Girl Walk United' Supports Women in Motion
Women's Movement Marathons
Milk's Every Woman's Marathon Was Created by and for Women
Empowering Visual Content Campaigns
Getty Images and Hiki Launches #AutisticOutLoud
Empowering Women Design Awards
Triennale Milano Hosted the 5th AIAP Women in Design Award
Emotional Awareness Apps
Crown Institute Debuts an Emotional Learning App Inspired by Inside Out
Female Chef Delivery Platforms
DoorDash Canada Empowers Women Chefs with "Made by Women" Platform
Postpartum Mental Health Apps
Postpartum Support International Launches the Connect App
Comforting Mental Health Apps
Lunai Allows Users to Share Their Thoughts in Private
Inclusive Gaming Initiatives
FIFAe Kicks Off New Female Esports Inclusivity Programme
Social Good Healthcare Initiatives
Superdrug is Donating to Beauty Banks for World Oral Health Day
Financial Literacy Platforms
Secret U Supports Gen Z Women with Free Tools for Financial Success
Women's Health Cosmetic Campaigns
The Dr.PAWPAW Get Lippy Campaign Supports The Even Appeal
Affordable Eco-friendly FemCare
MildCares Offers Products that Support Female Health
AI-Powered Therapy Apps
Sonia Makes AI Therapy Accessible Anytime and Anywhere
Outdoor Activity Challenges
L.L.Bean is Inviting People Outside for Mental Health Awareness Month
Uplifting Virtual Influencer Collabs
The Lennnie x Dove Collab Promotes Body Positivity
Women's Day-Inspired Tournaments
True Gamer Partners with Sony to Host a Match for Women's Day
Retailer-Backed Holiday Experiences
J. Crew Launches a New AI-Powered Holiday Experience
Skill-Building AI Challenges
The 100daysofAI Challenge Offers Mini Lessons Daily
Uplifting Mental Health Campaigns
Samaritans is Challenging "Blue Monday" with "Brew Monday"
Intuitive Cycle Tracking Apps
LadyLog Helps People Track Their Menstruation Cycles
Mental Health Branding Initiatives
L.L.Bean Digitally Detoxed for Mental Health Awareness Month
Charitable Hygiene Supply Initiatives
Purse Project Collects Personal Care Goods for Those in Need
Inclusive Female Development Programs
Laura Knights Launches the 'Black Woman Leading®' Program
Female Leadership Programs
Marriott Intl Debuts Its Female Leadership Initiative in Jordan
Inclusive Try-On Programs
Perfect Corp. Connects Beauty Brands with Digital Beauty Innovation
Celebrity-Led Meditation Journeys
Alicia Keys and Deepak Chopra's 21-Day Meditation is Restorative
Period Poverty Initiatives
The Period Promise Campaign Makes Basic Hygiene Goods More Accessible
UK-Based Menopause Pledges
The UK Civil Service Signs a Menopause Workplace Pledge
Mother’s Day Spa Giveaways
DOVE Chocolate Celebrates Moms with a Special Mother's Day Initiative
Enriching Senior Initiatives
Ogilvy Shanghai Debuts a Seniors Initiative Called 'Morning Shanghai'
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Destigmatizing Perimenopause Series
Always Discreet's 'I Wish I Knew' Shares Women's Experiences
Lighthearted Meme Apps
Goodday is a Meme App Designed to Inspire Happiness
Global Handwashing Campaigns
World Health Organization Introduces the World Hand Hygiene Day 2023
Uplifting Team-Backed Collections
Miami HEAT Launches the 'Support Women' Collection and Campaign
Community-Oriented Aging Apps
Melissa Gilbert Debuts the Modern Prairie Lifestyle App for Women
Breast Cancer Awareness Campaigns
La Boulangerie Boul'Mich Partnered with Susan G. Komen
Girls' Night Wine Discounts
Une Femme Wines' Project Gather Offers Wine for Up to 95% Off
Female Leadership Programs
Marriott International Debuts a Female Leadership Initiative in Jordan