What is the trend of empowering jewelry?

The trend of creating jewelry that empowers and supports important causes, such as ending human trafficking.

What is the trend of cause-driven marketing?

The trend of brands using their platforms to raise awareness and funds for social causes, like ending human trafficking.

What is the trend of partnerships for social impact?

The trend of brands partnering with organizations and charities to collectively address and combat social issues, including human trafficking.

What are the implications for the jewelry industry?

The jewelry industry can leverage the trend of empowering jewelry to create pieces that support causes and make a positive social impact.

What are the implications for the marketing/advertising industry?

The marketing and advertising industry can utilize cause-driven marketing to help brands connect with socially conscious consumers and drive positive change.

What are the implications for the non-profit/charity industry?

Non-profit organizations and charities working to end human trafficking can collaborate with brands in partnerships for social impact, amplifying their efforts and raising more funds.

Anti-Human Trafficking Pins : Hillberg & Berk

Pollinator-Supporting Jewelry Campaigns Image 1

Human Trafficking Awareness Campaigns Image 1

Hillberg & Berk Aim to Raise $100,000 to Help End Human Trafficking

Grace Mahas — March 5, 2020 — Social Good

References: hillbergandberk

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In honor of International Women's Day, empowering jewelry brand Hillberg & Berk pledge to donate 100% of the proceeds from the 2020 Venus Pin to end human trafficking in Canada. Currently, human trafficking is one of the fastest-growing crimes in Canada and 25% of victims are children under the age of 18.

"International Women’s Day is Sunday, March 8, but Hillberg & Berk is committed to advocating for women every day of the year,” says Hillberg & Berk Founder and CEO, Rachel Mielke. “We recognize our privilege in being able to celebrate women and shed light on certain issues, and by purchasing a piece from the International Women’s Day collection, you’re helping us achieve our goal of raising $100,000 to change countless lives."

The brand will also donate 20% of sales from the Camellia Statement Necklace, Camellia Statement Earrings, Daisy Statement Necklace, and Daisy Statement Earrings. Hillberg & Berk are partnering with various anti-human trafficking organizations across Canada including Hope Restored, #NotInMyCity, and the Joy Smith Foundation—to name a few.

Image Credit: Hillberg & Berk

Trend Themes

Empowering Jewelry — The trend of creating jewelry that empowers and supports important causes, such as ending human trafficking.
Cause-driven Marketing — The trend of brands using their platforms to raise awareness and funds for social causes, like ending human trafficking.
Partnerships for Social Impact — The trend of brands partnering with organizations and charities to collectively address and combat social issues, including human trafficking.

Industry Implications

Jewelry — The jewelry industry can leverage the trend of empowering jewelry to create pieces that support causes and make a positive social impact.
Marketing/advertising — The marketing and advertising industry can utilize cause-driven marketing to help brands connect with socially conscious consumers and drive positive change.
Non-profit/charity — Non-profit organizations and charities working to end human trafficking can collaborate with brands in partnerships for social impact, amplifying their efforts and raising more funds.

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