These viral marketing innovations range from uncouth feminist ads to snapshot adoption campaigns that use the power of social media to help stray and shelter animals find a permanent home.
A notable example is Tomba Latas' 'Adoption Project' campaign that was promoted on video sharing app Snapchat. The Brazilian animal organization teamed up with the platform in order to introduce animal lovers to homeless dogs that were in need of a home. Setting up public posters with scannable codes, the organization encouraged interaction from social media users.
Other viral marketing innovations range from celebrity rideshare ads -- like Lyft's recent partnership with basketball legend Shaquille O'Neill -- to VIP concert geofilters like Toyota's interactive contest that gave lucky winners a chance to attend this year's Lollapalooza music festival.
25 Viral Marketing Innovations
25
Sultry Plus-Size Campaigns
The #ImNoAngel Lingerie Ads Assert That Full Figures are Seductive
24
Social Media Museum Renditions
These Museum Instagrams Show Off Paris' Art Collections Creatively
23
Snapshot Adoption Campaigns
Tomba Latas' Adoption Project Uses Snapchat to Introduce Rescues
22
Narrative Experiential Tv Campaigns
This Mr Robot Campaign Sent Fans Hunting for Hidden Cash Drops
21
Cheeky Road Signs
The Hayward Traffic Signs Cleverly Target Distracted Drivers and Pedestrians
20
Bikini-Clad Promotional Stunts
This Russian Gas Station is Giving Away Fuel to Anyone in a Bikini
19
VIP Ticket Geofilters
Toyota Used a Snapchat Filter to Offer an Exclusive Lollapalooza Concert
18
Social Good Selfie Walls
Cadillac Fairview is Launching 'Pledge Walls' for Back-to-School Season
17
Social Foodie Campaigns
Twitter is Creating Its Own Food Council to Tweet What They Eat
16
Comedic Brand Channels
Grace Helbig Works with Marriott Hotels in a Fun Digital Campaign
15
First Lady Karaoke Videos
Michelle Obama Belted it Out with James Corden on 'Carpool Karaoke'
14
Social Media Insurance Campaigns
'Progressive' Used Instagram to Market to Young Adults
13
Driver Awareness Campaigns
These Instagram Posts from Ford Reminds Users: 'Don't Like and Drive'
12
Parody Perfume Ads
The Chive's Dad Bod Fragrance Campaign Celebrates the Viral Fad
11
Sex Education Emojis
NYC Health & Hospitals Campaign Uses Emojis to to Teach About Sex Ed
10
Social Audiobook Campaigns
Audible Made an Instagram Promotion That Created Characters' Accounts
9
Maternal Marketing Campaigns
The Bartendr Gestations Publicity Stunt Turns Heads Through Racy Ads
8
Uncouth Feminist Videos
Little Girls Drop F-Bombs for Feminism in This Viral Marketing Campaign
7
Rapper-Written Condom Ads
Lil Dicky Helped to Write This Comical Commercial for Trojan Condoms
6
Unappealing Chocolate Ads
Israeli Splendid's 'Kids Try Dark Chocolate' is an Unusual Advertisement
5
State Tourism Popup Campaigns
Minnesota in a Box Brings the State's Tourism to the Tourists
4
Female-Empowering Auto Ads
This Audi Twitter Campaign Dispels Myths About Women Drivers
3
Celebrity Ride Share Ads
Shaq Works Undercover as a Lyft Driver for a Humorous Commercial
2
Viral Anti-Bullying Campaigns
This Ad Shows How One Girl's Anti-Bullying Photo Went Viral Online
1
Politically Charged Fight Songs
The DNC Featured a Star-Studded Music Video for Hilary Clinton
Related Ideas
Idyllic Pet Pop-Ups
Uber Eats and PetSmart Created "The Best Pet House Ever"
Playful Pet Accident Campaigns
IKEA Unveils the Don't Worry, You Can Afford It Campaign
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
Social Post-Catered Editing Platforms
Adobe Express Rolls Out the Text to Template Function
Celebrity-Fronted High-Fashion Campaigns
Versace's 2024 Icons Campaign Embodies the Brand's Ethos
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Expressive AR Fashion
Innovation Metaverse Design Story is a Digital Collection from H&M
AI-Generated Ad Platforms
Picsart Develops the New Adpilot Platform to Generate Ads On Demand
CGI-Created Fashion Campaigns
Coach's Find Your Courage Campaign Stars Virtual Human imma
Emerging Technology Publications
New Society Has Launched Its Inaugural Book About Technology
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Hug-Activated Marketing Machines
UNIQLO France and The Pull Launch the Hug to Unlock Ad
Candid Furniture Campaigns
Life is Not an IKEA Catalog Shows a Different Side of Home Products
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
AI Pet Care Apps
Healthcare App TTcare is a CES 2023 Innovation Awards Honoree
Fake Ketchup Campaigns
This Heinz Campaign Exposes "Ketchup Fraud"
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Anti-Filter Beauty Campaigns
Dove is Inviting Social Media Users to Fight Digital Distortion
Provocative AR Campaigns
NotCo's 'Not So Happy Animals' Presents Food Logos in a New Light
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Cinematic Fashion Campaigns
Norse Projects Partners with Mikkel Karstad for Its New Campaign
Co-Browsing Shopping Platforms
buywith's Next Gen Co-Browsing Patent Helps Customers Shop Together
AR Bracelet Billboards
This Tiffany Lock Bracelet Billboard Virtually Unboxes Itself
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Suggestive Spread Campaigns
The Marmite First Timers Campaign Targets Gen Z
Mental Health-Protective Films
Dove's Cost of Beauty: A Dove Film Protects Teen's Mental Health
Sporty Visual Fashion Campaigns
PUMA and NOAH Join Forces on a New Sporty Campaign Series
Weather-Triggered 3D Ads
Volta Media Launches Interactive 3D OOH Ad Options for Marketers
Game-Based Pet Adoption Events
Fresh Step Launches a New Event to Connect Cats with Families
Puppy Dating App Giveaways
Rover Rewards Dating App Users Who Replace Fish Pics with Pups
Adoptable Playlists Pet Ads
PEDIGREE and Spotify Help Dogs Find Forever Homes
Empowering Clean Beauty Campaigns
Babe Original Celebrates Individuality with 'Originally You'
Free Content Creation Platforms
'Piggy' Raised $7.7 Million to Launch its Platform on ProductHunt
E-Commerce Advertising Solutions
Reddit is Enhancing its Reach with the New Dynamic Product Ads
AI-Powered QSR Campaigns
allplants Leverages AI To Transforms Fast-Food Ads
Creative-Focused Sportswear Campaigns
adidas Celebrates Creativity with Ama Qamata and Dee Koala
Short-Form Soap Operas
Unilever and TikTok Created a Content Series to Target #CleanTok
Gen Z-Focused Coachella Campaigns
Pinterest Partners With Coachella to Connect With Gen Z
Phygital Fashion Brands
PUNK Challenges Conventions with Digital Assets & Physical Tracksuits
Food Truck Billboards
McDonald's Transformed Billboards into Digital Food Truck Displays
Community Commerce Pop-Ups
TikTok Shop UK Opened a Pop-Up on London's Oxford Street
Social Commerce Apps
GIST is an App-Based Social Platform for Sharing Purchases with Friends
Humorous Period Care Campaigns
Thinx's New Period Underwear is Introduced in an Ad by OBERLAND
Travel-Focused Marketing Guides
TikTok Debuts a Playbook for Travel Marketers to Foster Engagement
AI Advertisement Additions
Meta Introduces a New Suite of AI-Powered Advertising Tools
Micro-Influencer Marketing Services
SCREENSHOT Micro Boost Refines the Brand-Creator Experience
Adorable Holiday Campaigns
Burberry's Holiday Campaign Spotlights Dogs and Ducklings
Hilarious Female-Supporting Beer Ads
The Beaver Water Campaign Aims to Empower Women
AR Selfie Booths
BBC's Pop-Up Booth Lets Passersby Try on Augmented Reality Animal Masks
Syringe-Based Billboards
Dove's Injectable Billboard Addresses Toxic Beauty Standards
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
Retro Family Photoshoots
Blue Bunny is Inviting Families to Pop-Up 90s-Themed Photoshoots
Empowering Fashion Films
Victoria's Secret World Tour Reimagines the Iconic Show as a Feature Film
Live Broadcast NFTs
eShot Labs Launches Unique Tool That Turns Real-Time Video into NFTs
Secondhand Fashion Editorials
Vinted Styled a Shoot Exclusively with Vinted Finds
Feline Boy Band Ads
Meow Mix Created Its Own Musical Group Called Tabby 5
Luxury Avatar Outfits
Valentino Created Digital Fashion Looks for Meta Avatars
Digital Product Care Brochures
'Lolita & Zoitza' Partnered with Tapkit on Informative Brochures
Revolutionary Video Creation Apps
Zoomerang Allows Creators to Monetize Their Creativity
Image-Based Alternative Social Medias
'Noteit' is a Snapchat-Inspired App for Gen Alpha Users
Cheeky Electric Vehicles Ads
Škoda 'Hijacks' Competitors in Innovative Marketing Campaign
London-Inspired Sporty Campaigns
Nike Presents the Pulse of London Campaign Honoring the City
Sustainable QSR Litter Adverts
McDonald's Malta Presents New Captivating Eco-Centric Campaigns
Inclusive Diamond Campaigns
Pandora's Diamonds for All Campaign Features Diverse Icons
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
Gen Z-Targeting TikTok Tools
American Express & TikTok Launch the '#ShopSmall Accelerator' Program
Luxury Villa Influencer Ads
Stay Vista Launches #SoMuchMore Influencer Campaign
Swipable Curated Ad Inspiration
Swipify Lets Users Swipe Through the Latest Ad Campaigns
Interactive AR Experiences
The Sendit App Engaged Gen Alpha on Valentine's Day
Streamlined Shoppable Video Ads
Instacart Launches New Shoppable Video Ads in 'Ads Manager'
Celebrity-Backed Bag Campaigns
Coach Debuts the ‘In My Tabby’ Campaign with Celebrity Inspiration
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
TikTok-Inspired Music Features
Spotify Showcased a Redesigned Homepage for its Mobile App
Meme-Like Social Platforms
Social Platform Spill Launches its Beta with a ‘Meme-Forward’ Aesthetic
Professional Short-Form Video Feeds
LinkedIn is Testing a TikTok-Like System on its Platform
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Efficiency-Driven Digital Ad Solutions
ShopLiftr is Revolutionizing Digital Advertising
Service Humans Programs
Mars Petcare & Kaitlyn Bristowe Launch 'Service Humans Needed' Program
Influencer Search Apps
Mavn Connects Influencers with Their Favorite Brands for Paid Opportunities
Car-Free AR Lenses
Bolt's Feels Like Home Campaign Uses AR to Envision Car-Free Spaces
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Loneliness-Combating Social Campaigns
Hinge Launches the New One More Hour Campaign and Fund
Social Shopping Apps
Locker Helps Users Organize, Share, and Earn from Online Wishlists.
Short-Form Foodie Feeds
Uber Eats is Testing Out a New Vertical Feed Like TikTok and Instagram
Influencer-Led Livestock Campaigns
Jaxon and Lachlan Fairbairn Partner with Australian Good Meat
Digestible Shopping Feeds
Amazon Debuts the Inspire Platform to Drive Sales and Consumer Marketing
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Flame-Grilled Billboards
This Fiery Billboard Promotes the Flame Grilled Whopper-Flavored Doritos
Virtual Game Tourism Campaigns
Cape Town Launches a Virtual Game for a New Tourism Campaign
Social Media Forecasting Tools
WGSN TikTok Analytics Harness Data, Insights and More
Vacation Rental Campaigns
Airbnb Debuts an Animated Ad That Celebrates Booking a Place to Yourself
Private Social Photo Apps
The 'Retro' App Focuses on Mindful Sharing with Select Others
Gen Z Advertising Tools
YouTube Launches a New Music Tool to Connect Advertisers with Gen Z
Gen Z-Focused Hotel Campaigns
Hyatt Recruits College Athlete Jalin Hyatt to Attract Gen Z
Pet Care Fellowship Programs
Royal Canin and Leap Venture Academy are Uplifting Startups
Dog-Friendly Food Ads
Natural Balance Pet Food Made a Marketing Campaign for Pets, Not People
Authentic Ambassador Campaigns
BeReal is Looking for "The Realest Person on Earth"
Offline Shopping Campaigns
'Shop Offline' Helps People Rediscover the Joy of Real-World Shopping
Digital Social Sharing Spaces
The Shilo App Invites Users to Share and Curate What They Love
Youth Intern Social Stunts
Louis Vuitton Hires a 13 Year Old Intern After Sketches Went Viral
Promotional Influencer Videos
Activision Recruits Multiple Creators to Appeal to Gen Z Consumers
AR Voter Campaigns
Snapchat & the Dutch Ministry Engaged and Inspired Gen Z Voters
Empowering Visual Content Campaigns
Getty Images and Hiki Launches #AutisticOutLoud
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Marketing Mentorship Platforms
Sprout Social Launches as a New Business Mentorship Network
AI Social Media Generators
Snowball FATG Can Help Create Viral Social Moments in Seconds
Video-Enabled Dating Apps
The 'Candid' Dating App Lets Users Show Their Personality with Video
Unpredictable Festive Ad Campaigns
The American Red Cross Launches the New Snowfall Campaign
Pet-Inspired Proposal Initiatives
Chewy Celebrated Engaged Couples with Their Pets
Influencer-Crafted Menu Items
Denny's Launched a New Social Stars Influenced Menu with TikTokers
Playful Dating Experiment Campaigns
Kraft's Swipe Right for Mayo Campaign Social Experiment
Gen Z Basketball Campaigns
Rivalry Unites with Basketball Forever for a Gen Z-Focused NBA Campaign
Social Sun Care Challenges
Cosrx's #LayerYourSPF Campaign Reached Milestone Views on TikTok
Bar Cart Mascots
Tito's New Ad Series Features an Anthropomorphic Bar Cart with Mixology Skills
SaaS Influencer Marketing Tools
Beeing Social Launches 'Buzz Bee Buzz' for Influencer Marketing
AI-Powered Influencer Searches
Vidovo Launches a Influencer Discovery Feature with AI Capabilities
Hand Sanitizing Stadium Campaigns
Shimmy Launched an OOH Campaign at Gillette Stadium
Creator Content Hubs
TikTok Launches a New World Hub to Help Brands Connect with Audiences
Big-Screen Cat Ads
INABA is Celebrating National Cat Day with "the Ultimate Cat Video"
Influencer Marketing Agencies
NYMA Embraces Influencer Marketing as a Part of its Core Offerings
Dating App-Themed Store Experiences
Tinder Opens Up a SwipeMart Store Location in Tokyo
Billboard-Transformed Tent Shelters
Wunderman Thompson Morocco Creates the Life-Saving Outdoors
Uplifting Virtual Influencer Collabs
The Lennnie x Dove Collab Promotes Body Positivity
AI-Powered Video Advertisements
YouTube is Utilizing AI to Enhance its Advertising Approaches
Influencer Flexitarian Campaigns
Violife Launched an Influencer Campaign Aimed at Flexitarians
Adoption Support Candy Campaigns
This Trolli Campaign Supports The Petfinder Foundation
Pet-Taken Camera Initiatives
Nikon Asia Launches Heartography with Snapped Photos by Pets
Healthcare Marketing Deals
Haleon Taps Collectively to Enhance its Influencer Marketing Strategies
Personalized Professional Content Generators
Viralify AI Crafts LinkedIn Posts to Save You Time
Empowering Watermark Campaigns
The UNFPA's 'bodyright' Campaign Brings Awareness to Online Rights
Heartfelt Adoption Campaigns
Home Center Encourages Adoption in the Middle East in New Campaign
Influencer-Focused Ad Platforms
Pearpop Helps Brands Find Creators to Sponsor in an Easier Way
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Subtle Marketing Pop-Ups
FOMO Nudge Encourages Users to Buy with Subtle Pop-Ups
AI-Generated Social Ad Copy
the M1-Project Helps Business Owners Convert Using Social Media
Versatile Marketing Toolkits
Looper Insights Releases a Digital Marketing Insights Tool
Location-Based Photo Sharing
Harbor Creates Personalized Picture Albums Through location Sharing
Broadcast-Like Social Channels
Meta is Launching New Broadcast Channels to Instagram and More
Presidential Note Campaigns
Joe Biden Launches a New Boomer-Focused Campaign Using the Notes App