19 Sly Stealth Innovations
Hiding Out in the Open, from Booze Dispensers to Spirituality:
Andrew Robichaud — Sep 16, 2009 — Science
It can be pretty hard to find something hidden when it’s right in front of your eyes. These stealth innovations are a prime example of how sometimes putting something right on the surface can be the best place to hide it. These stealth innovations cover drinking in public, spy gear, marketing and even hidden political allegiances. Scope them out! They’re on the surface AND easy to find (I guess I’m just not that stealth)!
17
Mainstream Stealth Branding
Companies Like Starbucks Turn to Logoless Anti-Branding Movements
16
Sex, Stealth, and Haute-Couture
Superhero Fashion & Fantasy Exhibit
15
Stealth Phones
The BenQ Black Box
14
Stealth Viral Ads
Did Levi's Dupe Us with "Guys Backflip into Jeans"?
13
Stealth Supercars
The Dodge Challenger 'Vapor' Has an Air Force Feel
12
Stealth Infrared Goggles
Geeky Gadget 'EyeClops' Glasses Give Wearers Night Vision
11
Trees to Hide Tech
Stealthy Wireless Equipment Disguises Preserve Community Decorum
10
Stealthy Booze Dispensers
The Beerbelly Lets You Take a Swig Wherever You Go (UPDATE)
9
Stealth Message
Self Destructing Message Service
8
Stealth Spy Robots
SAM Snooper Camera Rod Extends from 25 Inches to 20 Feet
7
Hidden Obesity Cameras
Stealth Cameras Logging Body Size
6
Wearing Your Vote Stealthly
Interactive Voting Through Apparel
5
Hidden Home Violence
Nil Nil Series Introduces Domestic Violence Tools Stealthy
4
Stealthy Computer Cases
The Laptop Case Against Crime Camouflages Your Notebook
3
Stealth Paparazzi Ads
Gossip Girl Taylor Momsen Promotes Nike with Paps
2
Stealth Spirituality
Digital Koran
1
Stealthy Liquor Holders
Port-A-Pint is Made for Covert Drinkers
Related Ideas
Shimmering Reusable Drink Carriers
The Stanley Dream Weaver Collection is Limited-Edition
Slick Whisky Packaging Redesigns
Glenfiddich Debuts a New Visual Identity for Its Packaging
Unconventionally Categorized Drinks
Smirnoff ICE Drops a Global Campaign to Celebrate 25 Years
Anti-AI Beer Billboards
Heineken's Latest Ads Poke Fun at AI Friendship Devices
Exclusive Whisky Experiences
Glenfiddich Launches the 'Spot the Stag' Marketing Initiative
Fantasy-Themed Energy Mixes
Sneak Launches 'Rings of the Elder Bunny' with Elder-Inspired Flavors
Humorous Drink Cart Ads
Tito’s Spokescart Returns with New Tricks and the Same Laid-Back Charm
Glow-in-the-Dark Water Bottles
Frank Green's Limited-Edition Bottles Support After-Dark Sipping
Cognition Booster Social Beverages
SOLIS Supports Wellness-Focused Refreshment
AI-Enhanced Phone Cases
The Flipper by Heineken Turns Upside Down When It Senses a Good Time
Apologetic Beer Initiatives
Coors Light Debuts a Creative Marketing Initiative — Obstructed Brews
High-Visibility Outdoor Gear Ranges
The YETI Venom Collection Has Tumblers, Coolers and More
Assistive Alcohol Packaging
Strongbow Integrates Assistive Technology Directly onto Its Packaging
Gaming-Inspired Eyewear
Oakley x 100 Thieves Second Collection Merges Optics with Gaming Culture
Invisible Outdoor Kitchen Modules
IGT Phantom Stove Has Low-Profile Cooking into Modular Setups
Multi-Serve Non-Alcoholic Cocktails
Non-Alcoholic Cocktails by ISH are Available by the Bottle
Authentic Connection Campaigns
Heineken's Hijack Socialization Encourages Out-of-Home Gatherings
Inflatable Stealth Tent Designs
The Heimplanet Cave XL Tent Neo Black Edition is Diamond-Shaped
Dog-Inspired Surveillance Robots
The 'SNIFF' Robot Dog Concept has an Ultra-Modern Form
Automated Beer Stations
Heineken Launched its 'Trust Bars' Campaign in South Korea
Halloween Essentials Campaigns
IKEA Turns Home Essentials into Shields for Scary-Movie Nights
Mini Camera Collectibles
Kodak's Charmera Blind Boxes Reveal Tiny Devices That Actually Take Shots
Tech Fashion Sport Campaigns
Athletic Intelligence is Here Debuts with Oakley Meta at Super Bowl
Deceptively Shaped Gift Boxes
Smirnoff ICE's Iconic Gift Boxes Look Like Hair Dryers
Provocative Tequila Campaigns
PATRÓN's ‘Censored Truth’ Sheds Light on Transparency
Hop-Infused Sparkling Water Campaigns
HOPWTR Debuts the 'Drink Whatever You Want' Campaign
Renewed Urban Rooftops
The Heineken Seoul Rooftop Turns Unused Rooftops into Community Spaces
Retail Advertising Campaigns
IKEA Hides Price Tags to Highlight Material Quality in a New Campaign
Playful Garden-Inspired Gin Bottles
Hendrick’s Gin Released the 'Whimsical Watering Can'
Glow-in-the-Dark Energy Shots
5-hour Energy Glow Motion Glows Under Black Light
Takeout-Style Serum Sets
Glow Hub’s Skin Sips to Go are Packaged Like Cups in a Carrier
Modern Zero-Proof Spirit Marketplaces
The Zero-Proof Retailer Clearsips Boasts an Expansive Range
NFC-Powered Gift Tags
Bardstown Bourbon Company Enhances Presents with Premium NFC Stickers
Cheeky Bar-Focused Campaigns
Heineken Advocates for Financial Support for Bars with Starring Bars
Limited Collaborative Streetwear
HIDDEN.NY x UGG Classic Boot Becomes Prize in Citywide Contest
Inaugural Zero-Proof Awards
Bottle Raiders Has Established the Inaugural Zero Proof Choice Awards
Functional Terpene Beverages
BUUZ is Formulated to Mimic Alcohol's Effects Without the Hangover
Cocktail-Branded Spooky Sweepstakes
Cutwater Runs the 'Real Spirits Inside' Halloween Campaign
Whisky Blind Boxes
DRAM5's Blind Box Experience Surprises and Delights Drinkers
Tactical Camp Chairs
The BoTT x Helinox Tactical Chair One Brings Streetwear Style to Outdoor Gear
Accessible Atmospheric Water Dispensers
The 'Water from Air' Dispenser Concept is 3D-Printed
House Party-Themed Campaigns
Hiders Keepers Shows Stella Artois’ Clever Take on Party Etiquette
Single-Serving Non-Alcoholic Slim Cans
Giesen Group Debuts a New Packaging Format
Halloween Juice Prank Editions
The Capri Sun Trick & Treat Pouches Turn Pouch Frustration into Fun
Hidden-Message Champagne Labels
Dom Pérignon Introduced Knockout’s Concealed Shield Feature
Uplifting Artistic Alcohol Packaging
The Absolut Haring Artist Edition Bottle is Optimistic
Non-Alcoholic Spirit Campaigns
Seedlip Celebrates 10 Years with 'Yeah, It’s a Drink'
Multipurpose Metallic Spray Bottles
The 'NUBE' Spray Bottle Concept is Stylish and Refillable
Emotional Introspection Drinking Experiences
Suntory's Glass and Words Bar Concept is Novel
Functional Household Product Concepts
Dami Seo Designs the Soom Concept for Household Items
4-In-1 Beverage Faucets
Kohler's Aquifer 4-in-1 Beverage System Shares Sparkling Water & More
Durable Leather Travel Accessories
Whiskey Leatherworks Boasts Various Travel Accessories
Mini Probiotic Beverages
Ferm Kombucha Shares Gut-Friendly Refreshment in Tiny Cans
Smartphone-Integrated Water Bottles
frank green’s Emotional Support Bottle Features an iPhone Air
Beer-Brand Holiday Campaigns
Natural Light Beer Introduces its Garageflage Line
Film-Inspired Whiskey Campaigns
Redbreast Irish Whiskey & Andrew Scott Debut Tedbreast Unhidden
Sensorial Energy Beverages
Sneak x Flying Goose Unveil the 'Sriracha Energy Drink'
Sleek Food Display Fridges
Kollect Smart Refrigerator Turns Groceries into Curated Display
Sculptural Fragrance Bottle Design
Coverpla Crafts Mystère Bottle for Egoscentrique CliMax & Tell
Cocktail-Inspired Beers
Tip Top Cocktails' Kindred Spirits Series Explores Brewery Collabs
Deceptive Stout Glasses
Kahlúa's Schneaky Espresso Martini Glass is for Cocktail Lovers
Practical Men's Deodorant Lines
Dr. Squatch Boasts Invisible Glide Deodorants & Spray Deodorants
Altitude-Distilled Spirit Ranges
Davy Dooms Introduced the 'Elevated Spirits Collection'
Dating-Style Bar Discovery Platforms
Heineken® Debuts an Innovative Digital Platform — Bar Dating
6-Ingredient Energy Drinks
Naked Sparkling Energy Drink Boasts a Simple, Straightforward Formula
Beverage-Focused Dual-Chamber Widget Systems
BevBoost Developed an Innovative Beverage Technology
Pocket-Sized Whiskey Shots
The Skrewball Mini Pack Brings Peanut Butter Whiskey to the Fairway
Accessible Juice Drink Packaging
Robinsons Fruit Shoot is Rolling Out NaviLens Technology Support
Personalized Non-Alcoholic Beverages
Le Fizz by Ghia is Available in Limited-Edition Packaging
Glass-Lined Plastic Beverage Bottles
The KHS Supreme Bottle Delivers Glass-Like Performance
Bluetooth-Scanning Privacy Apps
Nearby Glasses by Yves Jeanrenaud Alerts Users of Smart Glasses
Fingerprint-Locked Water Bottles
Baricade's Twist Cap Only Unlocks for Intended Users
Gen Z-Focued Water Bottles
bubba® Redesigns Its Brand Image and Delivers Colorful Water Bottles
Modular Beverage Systems
Bevi's Journey Juice and Joss Shots are Available as a Combo
Minimalist Hot Water Dispensers
The Conceptual Mini Instant-Heating Water Dispenser is Modern
Interactive Outdoor Games
City Chase Combines Outdoor Exploration with Fun, Strategic Gameplay
Limited Edition Peelable Bottles
S.Pellegrino Redesigns its Bottles to Spark Social Interaction
Drinking Water Home Appliances
Sprout Presents the Atmospheric Water Generator Inspired by NASA
Sculptural Whisky Decanters
Artistry in Oak Reimagines the Bottle as a Bronze-Branched Sculpture
Drink Coaster Phone Cases
The Ultimate Signal-Free Party by Captain Morgan Encourages Presence
Lifestyle-Adjascent Water Bottles
Tira Unveils a Hydration Collection with Three Stunning Bottles
Can Clip Gadgets
Draft Top Transforms Camp-Side Sipping with Lightweight Innovation
Insulated Drink Holders
The Insulated Puffin Drinkware Holder Offers a Playful Design
Colleague-Connecting Pubs
The Office by Heineken Celebrates the Best Part of Work Culture
Festive Cocktail Shelves
BuzzBallz's Ballz on the Wallz Kit Keeps Drinks Cool
Cooler-Grade Insulation Water Jugs
The YETI Silo Jug Comes in Two Size Options
Ambient Illumination Tech Chargers
The 'SPOT ON' Wireless Charger Was Designed by SEUNG-A-LEE
Cut-Out Easter Treat Disguises
Cadbury Created Print Ads That Hide Easter Eggs as Everyday Items
Halloween-Themed Drink Carriers
The Target x Stanley Halloween Range is Darkly Stylish
90s-Inspired Glass-Packaged Beverages
Snapple Glass Bottles are Back for a Limited Time
Modular Drinkware Systems
Dometic Designed a System with Mix-and-Match Lids and Accessories
Premium Zero-Proof Alcohol Alternatives
Team Spirits Boasts Sophisticated Alcohol-Free Cocktails
Activity Gear Billboards
Ocean Spray's Reclaim Happy Hour Activation Got Australians Up & Moving
Discreet Folding Shelf Designs
Secret Shelfie Has Launched a Novel Storage Solution
Youth-Friendly Everyday Cleaning Essentials
Brite by Scotch-Brite Targets Gen Z and Millennials
Celebrity-Backed Whiskey Campaigns
Redbreast Irish Whiskey Taps Andrew Scott for Next Chapter
Creative Collectible Spirits Bottles
Old Log Cabin Distillery Elevates Its Bottle Aesthetic
Halloween Cocktail Capsules
Bartesian's Spooky Sips Collection Elevates Cozy Evenings at Home
Visible Craft Distilling Spaces
Alfi Launches Spitalfields Distillery in Spitalfields Market
Minimalist Metallic EDC Flasks
The Corkcicle Cool Flask Comes in Two Powder-Coated Finishes
Social Persona-Liked Whisky Cocktails
Grant’s Whisky is Being Cheeky for the Holidays
Portable Cocktail Packets
Mixxers' Premium Packets Share the Taste of Organic Ingredients
Sensor-Guided Tea Cups
The SoundSip Smart Tea Cup Uses Sensors to Encourage Mindful Tea Drinking
Branded Tool Bar Designs
Natural Light's ToolBar Pays Homage to DIY Dads
Non-Alcoholic Beverage Sets
Blind Tiger's 'Speakeasy Soulmates Set' Features Mixology Creations
Community-Centered Rooftop Events
Heineken's Rooftop Revival Turned Building Tops into Social Hubs
Sculptural Surveillance Concepts
Swift Creatives' Sculptural Surveillance Blends as Garden Devices
Concentrated Cocktail Spirit Sprays
Hocus Spirit Fragrances Come in Several Options
Aluminum Sparkling Wine Bottles
CECI 1938's First-of-Its-Kind Design Fits a Cork, Cage & Seal
Drinking Insight Tools
Sipfulness Alcohol Tracker Helps Users Monitor Drinking Patterns
Hyper-Regional Ukrainian Vodkas
SPYRT Worldwide Relies on 'SINGLE WATER' for Its Ukrainian Spirit
Artful Complex Mixology Glassware
NUDE and Giorgio Bargiani Designs the Bar/Giani Collection
Cocktail-Themed Murder Mysteries
Murder on the Rocks Incorporates Elements of Cocktail Mixing
Embedded Safety Networks
‘Ask for Angela’ Builds Retail-Based Support Systems Across Toronto
Dark Superhero Water Bottles
The Batman x air up Collab Shares Exclusive Scent-Flavored Pods
Scent-Flavored Water Bottles
air up's Click Water Bottle Hydrates Kids with Scentaste Tech
Habit-Building Non-Alcoholic Challenges
Boisson and Sunnyside Run the Dry(ish) January Challenge
Hidden Resort Homes
STEALTH is a Resort-Style Home Veiled Behind a Monolithic Facade in Tokyo
AI Drinking Games
Secrets Unfold is an AI-Generated Questions For Fun Social Interaction
Redesigning Restful Moments
The ANEW Project Turns Daily Objects into Mini Retreats
Unsinkable Metal Vessel Concepts
University Of Rochester Creates Superhydrophobic Aluminum Tubes
Meaningful Relationship-Encouraging Campaigns
Iceberg Vodka Debuts 'Foraging Deeper Connections'
Shakeable Canned Martinis
Served's Premium Full-Strength Cocktails Replicate Bar Quality at Home
Stealthy Water Purifier Concepts
Seongmin Lim Designs the Stonewell Water Purifier Concept
Glowing Water Bottles
Wonders of Nature Inspired Nalgene's GloWyld Collection
Steel Portable Water Bottles
Aarke Introduces the Sleek To-Go Bottle for Sparkling Water
Wine-Storage Tables
The Placemat Hightop Table Stores Wine Bottles Beneath Removable Placemats
City Cocktail Glassware
Time Distilled Turns Manhattan Heritage into Sculptural Barware
Privacy Detection Apps
SpyFy Helps Users Detect Hidden Cameras And Protect Their Privacy
Discreet Tracking Shoes
The New Find My Skechers Line Helps Parents Track Kids with a Compartment
Shark Bottle Openers
The Tacray Shark Pocket Opener Mimics Shark Bites
Organic Savory Spritzers
Natural Grocers Teased April Fool's Day Flavors Like Raw Onion Water
Nature-Inspired Lifestyle Design
SuperNatural Explores How Organic Phenomena Can Shape Objects
Pure Drinking Water Systems
The Spout Water System Provides Clean Drinking Water
Anti-Splashing Bathroom Fixtures
These Modern Urinal Designs Elevate Cleanliness
Victorian Parlour Gaming Booths
Inception Group Launches Mr Fogg’s Games Parlour
Minimal Spray Bottle Concepts
NOS Design Creates the NUBE Concept of Spray Bottles
Playful Storage Blocks
The BERTO Hidden Secrets offers modular ceramic vessels for organization
Transparent Speaker Sculptures
Jinkyo Han’s Clear Bluetooth Speaker Exposes its Inner Workings
Minimal Toilet Sprays
Capsule Repackaged Bathroom Etiquette as a Design Object