These sneaker brand activations range from celebrity-backed mobile shops to underground sneaker events. While adidas Originals recently launched its latest EQT BASK ADV shoe inside an underground parking garage in Toronto, Canada, Rihanna took her Puma line on the road with a Fenty University Mobile Pop-Up. The scholastic activation was hosted inside a school bus that was transformed into a retail space on wheels.
Other sneaker brand activations to note include the Nike Makers Experience, an interactive, in-store sneaker creator which allowed consumers to virtually project a print on a plain Nike Presto X shoe. Once they decided on a print they liked best, visitors were able to order their shoe of choice instantly, and received a custom-made version of the design in just 90 minutes.
Other notable examples include a recent Alexander Wang x adidas Originals stunt which included a branded basketball court that was built from luxe black marble.
15 Sneaker Brand Activations
From Celebrity-Branded Schoolbus Shops to Underground Sneaker Events:
Jana Pijak — Feb 22, 2018 — Marketing
15
Transformed Trailer Sneaker Stores
Brooks Running Created a Mobile Space to Promote Its Offerings
14
In-Store Sneaker Creators
The 'Nike Makers Experience' Lets Consumers Create One-of-a-Kind Shoes
13
Underground Sneaker Events
adidas Originals' EQT Sneaker Release Was Hosted in a Parking Garage
12
Mobile Celebrity-Branded Pop-Ups
Rihanna's Fenty University Mobile Pop-Up Made Two Stops in NYC
11
Customizable Designer Sneakers
Dolce & Gabbana Dubai Now Offers a Sneaker Customization Service
10
Minimalist Sneaker Pop-Ups
The Livestock and adidas Toronto Pop-Up Featured Anticipated Releases
9
Immersive Sneaker Hotel Activations
The Converse One Star Hotel Features Celebrity-Curated Spaces
8
Urban Fitness Brand Popups
The Nike + Run Club Shanghai Popup is Interactive and Futuristic
7
Shipping Container Athletic Stores
The Nike Pop-Up in Rio Was Created with an Industrial Aesthetic
6
Black Marble Basketball Courts
Alexander Wang X Adidas Originals Created a Marble Basketball Court
5
Sculptural Sneaker Pop-Ups
The Louis Vuitton Archlight is a Focus of the Luxury Brand's New Pop-Up
4
Luxury Sportswear Pop-Ups
The VLTN Men's Collection Debuted in a New York City Pop-Up
3
Branded CrossFit Challenges
Reebok's NANO BOX BATTLE celebrated the release of the Nano 7
2
Pop-Up Sneaker Hotels
Converse's 'One Star Hotel' Boasts Style, Sneakers and Special Guests
1
Immersive Sneaker-Branded Pop-ups
The Adidas 'EQT Creator Series' Was an Experiential London Popup
Related Ideas
Progressive Streetwear-Inspired Sportswear
The New adidas Originals Line Features Futuristic Looks
Futuristic Executive Fashions
The Alexander Wang Fall 2018 Collection Serves 'Executive Realness'
Multi-Sensory Workout Clubs
Nike's 'Unlimited You' Offers a Unique and Immersive Experience
Sneaker Stencil Kits
The Nike Gakou Flyknit Allows for Complete At-Home Customization
Shipping Container Resorts
This Vietnamese Recycled Hotel Utilizes the Functions of a Hostel
Sportswear Collab Retail Trucks
adidas X Alexander Wang Sold Out of Pop-Up Trucks
Compact Shipping Container Bars
Las Vegas' 'Bin 702' is a Bar Made from Two Shipping Containers
Inflatable Cartoon Bars
The Inflatable Moe's Tavern Accommodates Up to 60 Guests
Branded Pop-Up Training Facilities
The X by adidas is a Bold Running Experience in London
Artistic Shipping Container Cafes
The Shreebs Popup Cafe Features a Graffiti-Clad Store Front
70s Minimalist Menswear
Sandro Homme Revives the 70s with Its Fall/Winter 2018 Collection
Lightweight Laceless Sneakers
The Alexander Wang Adidas Sneakers are Similar to the NMD City Sock
Collaborative Tanned Leather Sneakers
Adidas and Hender Scheme Designed Beige-Toned Sneakers
Shipping Container Taco Shops
Taco Bell Has Opened Its First Permanent Shipping Container Outpost
Collage Sneaker Campaigns
OVERKILL & FRUITION Launched an Artful Editorial to Promote Its New Line
Pop Star-Designed Makeup Collections
Rihanna's Fenty Beauty Collection Reveals Diverse Shades
Daring Celebrity Runway Shows
Rihanna's Fenty X Puma Show Featured Motorbikes and Pink Mountains
Freedom-Inspired Fitness Gear
The New Stella Mccartney Adidas Campaign Features Energetic Imagery
Transformed Trailer Sneaker Stores
Brooks Running Created a Mobile Space to Promote Its Offerings
Celebratory Beer-Repellent Sneakers
The 'Adidas Munchen' Have Been Beer-Proofed for Oktoberfest
Branded Fitness Park Pop-Ups
This Reebok Pop-Up Brings the Gym Outside in London
In-Store Sneaker Creators
The 'Nike Makers Experience' Lets Consumers Create One-of-a-Kind Shoes
Underground Sneaker Events
adidas Originals' EQT Sneaker Release Was Hosted in a Parking Garage
Seasonless Metallic Sandals
Nike's New 'Benassi Slides' Feature a Metallic White Colorway
Exclusive Feminine Sneakers
These adidas Shoes are Part of a Spring/Summer Women's-Only Line
Painted Fashion Kitchen Products
The Smeg 'Sicily is my Love' Collection Has Dolce & Gabbana Art
Party-Inspired Outdoor Runways
Alexander Wang's Spring 2018 Collection Shut Down a Bushwick Street
Elegant Athleisure Lookbooks
The Fall/Winter Y-3 Collection Boasts Structured Modern Cuts
Vintage-Inspired Athletic Wear
P.E Nation Launches Its First Ever Menswear Collection
Shipping Container-Themed Retailers
The Kagiso Store Features a Casual, Rustic Wooden Aesthetic
Rereleased Slip-On Sneakers
adidas Recently Brought Back the Nemeziz Tango 17+ in New Colorways
Wearable Brand Activations
This Fit Bit Event Invited People to Try Its Obstacle Course
Glamorous Grunge Fashion
The New Alexander Wang Pre-Fall Collection Was Released with an Editorial
Luxury Luggage Trackers
Louis Vuitton is Manufacturing a Stylish Luggage-Tracking Device
Luxe Stocking Stuffer Collections
Louis Vuitton's Holiday Collection Offers Something for Everyone
Shipping Container Athletic Stores
The Nike Pop-Up in Rio Was Created with an Industrial Aesthetic
Dark Neon-Lit Lookbooks
The NEIGHBORHOOD and adidas Collaboration is a Neon Dream Photo Series
Shipping Container Cinemas
Scott Whitby Studio Used 1,000 Foam Pyramids to Make the Caution Cinema
Ice Cream Photography Pop-Ups
Haagen-Dazs' 'My Extraordinary Life' Calls for Dessert Photo-Takers
Restored Bank Hotels
The NoMad Los Angeles Hotel Takes Inspiration From the Building's Former Life
Iconic Red Carpet Socks
The New Rihanna Stance Collection Celebrates Her Boldest Fashion Moments
90s Trash Pop Menswear
Aries Menswear Was Introduced with a Retro Pop Culture Influence
Dance-Inspired Menswear Collections
The Pigalle Fall 2018 Collection is Influenced by Movement
Retro Anime Sneaker Collections
Adidas is Set to Release Seven Dragon Ball Z-Inspired Shoes
Boisterous Sportswear Patches
These Colorful Patches are Part of Nike's Back-to-School Collection
Design-Friendly Tokyo Hotels
The MOXY Tokyo Kinshicho is a Beautiful Hotel With Plenty of Features
Soviet-Inspired Sportswear
Gosha Rubchinskiy and adidas Football Joined to Create a New Series
Mobile Glamping Cabins
The Eight 'Epic Retreats' Cabins are Inspired by Welsh Lore
Pastry-Inspired Jewelry
Jeannie Kim Designs Jewelry Inspired by Korean Pastries
Designer Corner Shops
Selfridges' 'With Love From' Sells Luxury Goods from High-End Brands
Luxury T-Shirt Replicas
Dolce & Gabbana Revive 1990's Jurassic Park Movie Merchandise
Collaborative Luxury Trunks
The SUP X LV 'Malle Courrier 90' Trunk Boasts Both Logos
Sensory Retail Pods
The Benetton Pop-Up Cubes Embrace an Immersive Marketing Approach
Shipping Container Coffee Shops
Container Coffee Dublin Offers Caffeine from an Unique Source
Crystal-Encrusted Sneakers
Nike and Swarovski's Air Max 97 Features a Shimmering Skin
Furry Camouflage Sandals
These Urban Outfitters Sandals are Fashionable and Affordable
Philanthropic Luxury Retailers
E-commerce Site Olivela Sells Just-Past-Season Fashions
Couture Dry Cleaner Activations
The Vetements 'Dry Cleaning' Popup Displays Dirty Clothing as Art
Reconstructed Designer Footwear
Virgil Abloh's Latest Collection for Nike is Labeled 'Ten Project'
Lilac Lightweight Sneakers
These New adidas UltraBOOSTs Boast a Fresh Colorway of Varying Purples
Adult Cartoon-Themed Sneakers
These Nike Rick and Morty Sneakers Were Made with John Mayer
Floating Frozen Hotels
Arctic Bath Hotel and Spa in Arctic Sweden Sits on the Lule River
Interactive Digital Basketball Courts
Nike's Hyper Courts Help Players Engage with the Sport
Cleated Flatform Shoes
The Newest Fenty Creeper Has Been Released
Low-Carb Pizza Crusts
California Pizza Kitchen Now Offers a Healthy Cauliflower Crust Option
Denim Streetwear-Branded Sneakers
Vans and Supreme Joined Up on a Pair of Louis Vuitton High-Tops
Remixed Rapper Sneakers
The Skepta x Nike 'AIR MAX 97 SK' Shoe is Inspired by the Star's Childhood
Versatile Sock-Fit Runners
The New adidas PureBOOST Features a Stylishly Minimalist Design
Pop-Up Beach Towels
Schlack's Multipurpose Beach Blanket Design Makes it Easier to Chill Anywhere
Skull-Emblazoned Custom Sneakers
These New Warren Lotas Sneakers Replace the Swoosh with a Skull
Orchid-Adorned Sandals
Dolce & Gabbana's Black Flower Slide Sandals Feature Faux Pearls and More
Nature-Celebrating Lakeside Hotels
The Hotel Seehof Has a New Pool and Wellness Area
Hybrid Wellness Studios
ETHOS is a Fitness Boutique That Challenges, Comforts and Nourishes
Luxe Crystal-Covered Clutches
Judith Leiber and Alexander Wang’s 'Money Bag' Embodies Opulence
Cupcake-Inspired Basketball Shoes
The Nike KDX Shoes Cheekily Reference Kevin Durant's Haters
Meditative Silent Rooms
'The Silent Room' is an All-Pink Noise-Free Pop-Up House in Beirut
Co-Curated Designer Boutiques
The Adidas X Concepts Store is Now Open in Boston
In-Airport Capsule Hotels
BenBo Offers Comfortable, Private Spaces for Sleeping in an Airport
Greenhouse Fashion Pop-Ups
BEAUTY & YOUTH Hosted Its Most Recent Offerings in a Mini Greenhouse
Sustainable Luxury Bags
Stella McCartney's Bags are Made with Aquafil's 100% Regenerated Nylon
Travel-Planning Search Features
Google Travel Planning Hopes to Make Vacations Easier
Beauty Polish Paintings
CHhan Clayrene Designs Fashion Illustrations Using Nail Polish Shades
Yoga-CrossFit Workouts
Reebok Yoga Partner Tara Stiles Experiments with Blending Fitness Styles
Textile-Focused Menswear
KA WA KEY's 'Trashy Boy' Collection Plays With Textile Patterns
Faceless High-Fashion Runways
Takahiro Miyashita Worked on 'The Soloist' in Isolation
Singer-Designed Headwear Lines
Rihanna Recently Dropped a New Series of PUMA Accessories
Digitally Created Cleats
adidas' AM4MN Cleats Deliver the Fastest Football Shoe Technology
Portable Energy Protein Pouches
The Clif Shot Gel Packets Boost Vitality During Fitness Activities
Luxe Fragrance Pop-Ups
Louis Vuitton' Les Parfums Pop-Up Celebrates the Brand's Bold Fragrances
Maximalist Printed Sandals
These Embroidered Platforms Feature Multicolored Jewel Accents
Luxe Holy Month Apparel
The Burberry Ramadan Collection Celebrates the Middle Eastern Holiday
Confetti-Adorned Sneakers
YRU's 'AIIRE CONFETTII' Shoe is a Festive Take on Athleisure
Collaborative News-Printed Apparel
Alexander Wang and Page Six Joined to Create a Unique Line
Cocktail-Inspired Ice Cream Parlors
Gin Mare is Launching a Pop-Up G&T-Themed Ice Cream Event
Charity-Focused Food Pop-Ups
The Merry Men Pop-Up Will Donate Proceeds to Aid Hospitality Workers
In-Store Workout Studios
This Athleta Activewear Shop Boasts a Workout Studio with Free Classes
Branded Workout Promotions
This Sweaty Betty and 1Rebel Promotion Includes Free Boxing Classes
Minimalist Branded Apartments
Thirteen Muji Furnished Apartments Are Available to Rent in Japan
Sexuality Focused Accommodation Platforms
'Asapbnb' Offers Travelers an Alternative Spot to Stay
Revitalized Sneaker Collaborations
Adidas Originals and Alexander Wang Joined to Revamp Classics
Mobile Sportswear Boutiques
Needs & Wants Studios Refurbished a Shipping Container to Sell Apparel
Cheerful Luxurious Handbag Photoshoots
The Louis Vuitton Capucines is Theresa Hayes Favorite
Charitable Shopping Spree Contests
Alexander Wang Will Treat the Winner to a $20k Shopping Spree
Playfully Ingenious Menswear
Acne Studios' Autumn 2018 Line Features Prints by Young Students
Baggy-Silhouetted Menswear
Gallery 909 Unveiled Its Pre-Spring and Summer 2018 Collection
Copper-Accented Cleats
adidas' New 'Predator' Pack Will Be Worn by Some of the Biggest Athletes
Pop-Up Sneaker Hotels
Converse's 'One Star Hotel' Boasts Style, Sneakers and Special Guests
Velvet Songstress Slides
Beyonce's Newest Ivy Park Collection Features Red Velvet Slippers
Multi-Focused Menswear Collections
The NEIGHBORHOOD Spring/Summer 2018 Line is Highly Versatile
Tapestry-Inspired Platforms
The Jeffrey Campbell Candice Heels Feature a Bold Jaquard Print
Soda-Supported ESports
The e-COPA Coca-Cola Tournament Hopes to Discover the Next ESports Star
Palm Tree-Covered Boutiques
The Louis Vuitton Tokyo Pop-Up Featured Plenty of Hawaiian Decor
Spherical Event Venues
'MSG Spheres' are Planned for Las Vegas and London
Chatbot-Ordered Clothing Collaborations
Adidas X Alexander Wang Season 2 is Ordered Via Chatbot
Subversive Sneaker Ads
Adidas' 'Original is Never Finished' Encourages Freedom from Standards
Scent-Based Travel Agencies
Thalys' 'Scents of the City' Uses Aroma to Inspire World Exploration
Anime-Inspired Collaborative Apparel
adidas Skateboarding & Hélas' Series Focuses on Anime & Sport
Stylish Reflective Stilettos
Sparkle Booties by Cutecircuit Shine When Hit by Direct Light
Cinematic Cosmetic Collections
The Summer Dance Cosmetics Collection from D&G is Glamorous
Designer Carry-On Duffel Bags
The Louis Vuitton Duffel Bag Fuses Luxury with Practicality
Adjustable Buckle Sneakers
These adidas and Raf Simons Sneakers are Topped Off with a Large Buckle
Retailer Game Day Parties
Target's Super Bowl Party Will Be Hosted Before the Game
90s-Inspired Footwear Ads
adidas Recruited Kate Moss to Re-Release Its Iconic Gazelle Sneakers
Rate-Monitoring Travel Apps
'Service for Hotels' Automatically Rebooks Rooms to Save You Money
Female Skateboarding Videos
adidas Skateboarding's 'Nora' Features the Team's First Female Rider
European eSports Investments
Team Vitality Received Funding from Several Investment Firms
Immersive Sneaker-Branded Pop-ups
The Adidas 'EQT Creator Series' Was an Experiential London Popup
NYC-Focused Athletic Campaigns
The New adidas by Pharrell Williams Ad Prompts Viewers to Speak Up