Baby Boomers are discerning consumers, making Silver Market targeting a fine-tuned practice across industries. This demographic––which currently comprises the age range of about 50 to 70 years––is largely interested in establishing healthy habits as these folks approach their senior years.
Edible goods that highlight essential vitamins and nutrients for sustained personal nutrition are ever enticing to this crowd. Minimalist and legible food labeling is more appealing too, for consumers who would rather get the information straight without any visual distraction.
When it comes to commercials, wearable products are typically featured on models from the younger end of the boomer spectrum, identifying this broader demographic with a sense of style and sophistication. This group does not generally like being called 'old.'
Whether it's fashionable adult diapers being advertised or gourmet grocery stores, Silver Market strategies surround the representation of wholesome and active lives of boomers with great poise.
20 Examples of Boomer-Targeted Marketing
20
Seductive Boomer Marketing
This Barneys Ad Suggests that Attractiveness Improves With Age
19
Hip Senior Campaigns
Instagram's 84-Year-Old Baddie Winkle is Dimepiece LA's Newest Model
18
Healthy Minimalist Food Packaging
Aleia's Gluten Free Products Focus on Key Ingredients
17
Dapper Boomer Menswear Ads
The Prada Spring Summer 2015 Ad Features Pseudo-Boomer Ethan Hawke
16
Senior Artist Campaigns
Selfridges' Bright Old Things Highlights Artists Over the Age of 40
15
Gaping Snack Bags
SJM Conceives of an Easy to Open Packaging Design for Seed Mixes
14
Outrageous Baby-Making Ads
This 'Do It for Mom' Ad Asks Danes to Reward Grandmothers with Babies
13
Generational Influencer Guides
The Rise of the Millennials Graphic Shows Their Powerful Impact
12
Solitary Senior Ads
Alone's Loneliness Kills Campaign Shows the Harmful Affect of Abandonment
11
Youth-Capturing Commercials
The L'Oreal Age Perfect Campaign Stars Actress Helen Mirren
10
Celebrity Underwear Endorsements
Great American Try-On by Depends Puts Products on Active Stars
9
Cranky Senior Campaigns
The Taco Bell Crunchwrap Commercial is Hilariously Informative
8
Healthy Grocery Store Commercials
Whole Foods Market Shows How 'Values Matter' in Campaign
7
Singing Senior Ads
This Vodafone Red 4g Commercial Celebrates Discovering New Music at Any Age
6
Flexible Boomer Workouts
Spirit50 Addresses Old Age and Health Through Home Fitness Sessions
5
Senior Influenza PSAs
The 'Flu + You' Program Reminds the Elderly to Get Their Annual Shots
4
Elderly Accessory Campaigns
Ethel and Frank's Mockery Ads Star Granny Supermodels
3
Suave Senior Beer Ads
This Dos Equis Beer Ad Honors 'the Most Interesting Man in the World'
2
Midwife-Honoring Ads
The Coca-Cola 'Ursula's Surprise' Ad Celebrates a Legendary Midwife
1
Multimedia Memorial Ads
This Ad Promotes the ShareLife Multimedia Remembrance Service
Related Ideas
Senior-Targeted Beers
Beck's 70+ is a Bitter Beer Exclusively for Mature Drinkers
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
Sun-Framing Billboards
Minute Maid's New Billboards Help Passersby Get a Daily Dose of Vitamin D
Boomer Cannabis Campaigns
The 'I'm High Right Now' Campaign Promotes Cannabis Use Among Boomers
80s-Inspired Pet-Friendly Cereals
BARK Presents the Snack Pack of Colorful Cereal Boxes
Cat-Themed Soda Cans
Pepsi Cat Cans Commemorate the Growing Number of Cat Owners in China
Empowering Body-Confidence Sports Ads
Dove's 2024 Super Bowl Ad Will Inspire Young Girls
Eco-Friendly Bath Essentials
Bebo Seeks to Reimagine the Packaging of Kid's Bath Products
Age-Appropriate Skincare Campaigns
Dove's #TheFaceof10 Addresses Unsafe Gen Alpha Skincare
Teen Self-Care Collections
H&M Beauty is Launching a Gen Z-Focused Skincare and Body Care Range
Bio-Enhanced Skincare Ranges
Orveda's Signature Products are Powerful and Effective
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Refreshed Colorful Candy Brands
Elmwood Reinvents the New Skittles Branding Update
Curious Whiskey Campaigns
Four Roses' Don't Mention It Campaign Targets Younger Whiskey Drinkers
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Gen Z Hotline Campaigns
Simply Spiked's 'Peach Responsibly' Campaign Addresses Generational Gaps
Eco-Minded Millennial Ads
Coors Seltzer's 'Call to Inaction' Campaign Aims to Save Water
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Mom-Specific Body Care Brands
Skin Flo Caters to Moms and Moms-To-Be with Plant-Derived Formulas
Suggestive Spread Campaigns
The Marmite First Timers Campaign Targets Gen Z
Mental Health-Protective Films
Dove's Cost of Beauty: A Dove Film Protects Teen's Mental Health
Seasonal Autumn Treats
Target Launches a Fall-Themed Private Label Sweets Collection
Age-Inclusive Collaborative Streetwear
LL Bean Joins Forces with BEAMS on a Capsule for SS23
Celebratory Convenience Store Apparel
The 7-Eleven 7/11 Birthday Collection Commemorates 96 Years
Empowering Clean Beauty Campaigns
Babe Original Celebrates Individuality with 'Originally You'
Senior Safe Sex Campaigns
Jems Launched a Bold New Campaign Called “F#cking Old”
Gen Z Fragrance Campaigns
Axe's Fine Fragrance Collection Campaign Stars Lil Baby
Gen Alpha Fitness Influencers
ASICS' Little Reminders Inspires Adults to Make Movement Joyful
Inclusive Fragrance Campaigns
The 'Where Will They Take You' Campaign Highlights Influencers
Senior-Friendly Snacks
These Packaged Snacks Speak to the Needs of Senior Snackers
Youth-Targeted Water Ads
Wyler's Light Launches Vibrant Campaign to Add Flavor to Plain Water
Mint Private Label Kitchenware
Target is Launching a Figmint Kitchenware Collection in Mint
Artful Alkaline Waters
Bored & Thirsty Champions Self-Expression & Interactive Packaging
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Wild Granny Campaigns
Liquid Death's 'Your Grandma’s Energy Drink' Stars Daring Old Women
Attraction-Building Fragrance Ads
Fit Check by AXE Speaks to Gen Z Men and Women Alike
Retro Appliance Baby Monitors
The Conceptual SMEG Baby Monitor by Priyanshu Maiti is Cutesy
Gen Alpha Bodycare Brands
Australian Gen Alpha Brand 'Allkinds' Made its United States Debut
Rugged Legacy Beer Campaigns
Coors Banquet Reinvigorates Start Your Legacy Campaign
Togetherness Seltzer Campaigns
White Claw's Grab Life By The Claw Targets the Loneliest Generation
Water Digital Wallet Loyalty Cards
Liquid Death Has Introduced the Liquid Death Country Club
Curated Non-Alcoholic Collections
Sèchey Recently Unveiled Its Second Curated Selection at Target
Travel-Focused Marketing Guides
TikTok Debuts a Playbook for Travel Marketers to Foster Engagement
Reinvigorated Cognac Campaigns
Larsen Cognac Challenges Traditional Images & Outdated Views
Grey Hair-Embracing Care Products
Dove Presents the New Love Your Silver Hair Line
Retro-Tinged Beer-Branded Apparel
Coors Joins Huckberry to Launch a Capsule of Apparel
Silver Hair-Inspired Brands
SILVERING is a New Women-Owned Canadian Beauty Brand
Creator-Endorsed Fruit Snacks
BloxSnacks is Using YouTuber Partnerships to Appeal to Gen Alpha
Gifting-Focused Travel Chocolate Products
Ferrero Travel Market Has Shown Off New Treats
Connected Beer Jerseys
Miller Lite's Running of the Beer Ads Turns Fans into Walking Billboards
Maturity-Inspired Fashion Campaigns
Kachorovska Recently Launched Its Fall/winter 2023-24 Campaign
Nourishing Gen Z Skincare
'Nutritious' is a New Collection from Estée Lauder
Redesigned Organic Brand Packaging
Albertsons Unveiled a New Packaging Profile for O Organics
Adult Anti-Aging Skincare Brands
'Boomer Babe Beauty' Offers a Curated Anti-Aging Collection
Culturally Inspired Canned Cocktails
Phreshly Targets Consumers Who are Tired of Hard Seltzers
Syringe-Based Billboards
Dove's Injectable Billboard Addresses Toxic Beauty Standards
Breakfast-Inspired Concerts
Silk Almondmilk Launches Tiny Kitchen Concerts with Breakfast Recipes
Gen X Candy Campaigns
Klondike's Bar-cade Campaign Engages Gen X Consumers
Nonprofit-Backed Senior Social Apps
'Senior Planet Community' is Supported by the AARP for Seniors
Retro Family Photoshoots
Blue Bunny is Inviting Families to Pop-Up 90s-Themed Photoshoots
Empowering Fashion Films
Victoria's Secret World Tour Reimagines the Iconic Show as a Feature Film
Elevated Private Food Ranges
Bettergoods is the First New Store Brand from Walmart in 20 Years
Wellness-Focused Retailer Ranges
Target is Welcoming More Than 1,000 Wellness Products
Reformulated Skincare Rebrands
Bath & Body Works Underwent a Large-scale Shift to Cleaner Products
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Localized Beauty Marketplaces
Rinna Beauty Meets the Needs of Customers Across Different Regions
Accessible Ready Meal Boxes
Parsley Box Specializes in Delivering Ready Meal Boxes to the Elderly
Purpose-Driven Popcorn Snacks
Gourmet Popcorn is on a Mission to Create Jobs
Minimal Affordable Sub-Labels
Target Presents its Own No-Frills Brand with Minimal Design
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Interactive Toothpaste Packaging
Bluemarlin Created the Designs for the Colgate Toothpaste Packs
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
Revamped Private Label Ranges
The Target up&up Collection Has Been Expanded and Updated
Senior Self-Care Campaigns
L'Oreal Paris is Celebrating the Aging Consumer with 'Age Perfect'
Adaptive Senior Fashion
Joe & Bella Specializes in Modern, Adaptive Fashion for Seniors
Wholesome Accessible Kids Foods
Good & Gather Baby and Toddler Foods are Well-Priced
Elevated Contemporary Sportswear Lines
Admiral Sporting Goods Co. Re-Interprets Classic Designs
Senior-Focused Meal Kit Campaigns
Parsley Box is Emphasizing its Value to the Stay-at-Home Family
Functional Pantry Collections
Rite Aid Launches the Ello Market Private Label Brand
Sustainable Medication Expansions
Cabinet Health is Launching 14 Products at Target
Hybrid Community Supermarkets
The After Market is a Grocery Store and a Food Pantry
Silver-Powered Skincare Lines
Silver Biotics' Skincare is Designed to Enhance Skin Health
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Third-Party Artisanal Marketplaces
Michaels Launches the MarkerPlace Alternative Marketplace
Targeted Treatment Packaging
Cosmogen Created Pharma Care Packaging for OTC & Pharmacy Brands
Digital-First Kitchen Collections
So Yummy by bella Products Come with Access to 100+ Recipes
Senior-Friendly Shopping Days
Walgreens Seniors Day Supports Safe & Supportive Shopping
90s Musician Cracker Campaigns
This OLD BAY Goldfish Campaign Stars Lisa Loeb
Gen Z Basketball Campaigns
Rivalry Unites with Basketball Forever for a Gen Z-Focused NBA Campaign
Dedicated Mobile Fitness Apps
SilverSneakers GO Helps Older Consumers Stay Fit in 2024
Functional Flavorful Snack Ranges
Ello Market Snack Products are New and Exclusive to Rite Aid
Personal Style Jewelry Campaigns
RS Pure's #Authentic100 Shares the Styles of 100 Influencers
Youth Art Campaigns
Sun Bum Taps Into the Gen Alpha Market with an Innovative Art Contest
Gen Z Advertising Tools
YouTube Launches a New Music Tool to Connect Advertisers with Gen Z
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Celebrity-Backed Fragrance Ads
Axe Targets Generation Z with its New Star-Studded Campaign
Age-Inclusive Father's Day Campaigns
Brooks Brothers' Latest Campaign Celebrates Dads
Adult Board Game Campaigns
Hasbro and Ageless Innovation Rebrand Childhood Games for Adults
Age-Decelerating Skincare
A.P. CHEM's Skincare Targets Xennial and Gen X Consumers
Revamped Juice Overhauls
Ocean Spray Announces a Brand Overhaul with Modern Influences
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Transparent Healthcare Campaigns
Kaiser Permanente Aims to Support the Modern Aging Consumer
Performance Product Retail Expansions
Gainful Products are Launching at Target in 11 Varieties
Style-Conscious Mobility Aids
Medline & Martha Stewart Teamed Up on Safety & Mobility Aids
Youth-Focused Skincare Campaigns
Przm Launches a New Consumer-Centric Campaign for Proactiv
Private Label Product Promotions
This Target Game Day Promotion is Shawn Johnson-Approved
Hand Sanitizing Stadium Campaigns
Shimmy Launched an OOH Campaign at Gillette Stadium
Affordable Clean-Label Groceries
Know & Love Offers Cost-Conscious, Clean Foods and Beverages
Nourishing Age-Defying Body Lotions
Gold Bond Recently Launched an Anti-Aging Body Lotion
Better-for-You Bubble Teas
Betta Boba's Canned Drinks Target Students with 50% Less Sugar
Revamped Cotton Swab Branding
Q-tips Packaging Has Been Updated for the Brand's 100th Anniversary
AI Boomer Mentor Programs
Eldera is Connecting Baby Boomers with Kids Who Need Mentors
Whimsical Hygiene Expansions
Personal Care Brand Clean Age Launches at Walmart Stores
Male Personal Care Collections
Bath & Body Works Has Officially Launched its First Men's Line
Happiness-Prioritizing QSR Campaigns
Dave & Buster's Launches the 'Adult Unlearn' Summer Campaign
Professional Community Platforms
LinkedIn is Targeting Gen Z Professionals with its New Campaign
Lifestyle-Conscious Cannabis Products
Trailblazer Cannabis Products Have Been Relaunched
Parental Gift Generators
The Parent Present Gift Generator Supports Gen Z & Millennial Shoppers
Video Call Shopping Services
Apple's Specialist over Video Service Enhances Personalization
Energetic Filtered Water Campaigns
Brita's Taste Over Everything Campaign is Youthful & Optimistic
Healthcare Marketing Deals
Haleon Taps Collectively to Enhance its Influencer Marketing Strategies
Comforting Oat Bar Ads
Humanaut Launches a Campaign for Bobo's, Highlighting Home-Baked Taste
Pizza-Themed Beer Promotions
This Old Golden Hen Promotion Offers Wood-Fired Pizza Ovens
Enriching Senior Initiatives
Ogilvy Shanghai Debuts a Seniors Initiative Called 'Morning Shanghai'
Expressive Piercing Campaigns
The New Visual Identity for Pierced by Claire's Targets Gen Zalpha
Grocery Store Ad Spots
Morrisons, the UK Supermarket Chain, Celebrates Its Low Pricing in This Ad
Private Label Holiday Products
Sprouts Brand Holiday Items Have a Better-for-You Formula
Collaborative Retailer Health Programs
Kroger and Soda Health Created the Smart Benefits Program
Low-Cost Cosmetic Retailer Expansions
Dollar General is Rolling Out a New Beauty Layout
Senior-Targeted Website Builders
Dwellr Seeks to Help Senior Communities Facing Limitations
Senior-Friendly Pride Campaigns
misterb&b and Les Audacieuses et Les Audacieux Target Seniors
Boomer-Focused Voter Advertisements
Perth Creatives Launch the New Groom-a-Boomer Voting Campaign
Parent-Focused TV Campaigns
NatureFresh's TV Campaign Explores How Active Parenting Benefits Kids
Mini Baked Good Snacks
Entenmann's Baker’s Delights is Now a Permanent Part of the Range
Presidential Note Campaigns
Joe Biden Launches a New Boomer-Focused Campaign Using the Notes App
Boomer-Style Rent Giveaways
Koala Introduces the 'Boomer Blocker' Initiative for Australians
Generative AI Beverage Ads
The Coca‑Cola® Masterpiece Campaign Leverages AI to Create Visual Magic