Shaving is our culture’s self-imposed hygiene standard, and there’s a huge business in goodies that promise to trim hair from our bodies better than the standard razor.
We’ve featured a number of innovations in shaving below. There are sweet eco gadgets, razors made with fossils, super-luxe $30,000 razors, and six-bladed circular razors.
Implications - Shaving used to be a form of hygiene and self-grooming attributed only to a small subset of the population. But with the rising popularity of androgynous looks and "manscaping" -- not to mention "ladyscaping" -- shaving as a beauty regimen is growing in popularity, presenting emerging opportunities for current hygiene brands as well as those looking to enter the industry.
20 Innovations in Shaving
18
Shaved Heads as Beauty Rebellions
Eccentric Model Alice Dellal
17
Green Shaven
Electric Eco-Razor From Braun
16
Shaving Stencils
Secret 'Hairdressing' for Intimate Areas
15
Donald Trump To Shave His Head
Is Britney's Bald Look Catching On?
14
Shave at Your Desk
Electric USB Razor
13
$30,000 Shaving Tools
The Hommage Damascene Razor
12
Gillette Launches Advergame
The Undetectables Promote Stealth Razor
11
Manologue Advertising
The Phillips ShaveEverywhere Campaign
10
Back Shavers
iShave Telescoptic Razor For Carpet Backs
9
Shaving Ads
Philips Arcitecs' Hairy Apple
8
Lawn Shaving
Bic Razor Campaign
7
Shaving with Fossils
The Mastodon Razor
6
Six Bladed Circular Shaving
The Rolling Razor
5
Nanotechnology-Enhanced Shaving
The Panasonic Arc & FX Diamond
4
Eco Gadgets
Wind Up Shavers
3
Razors with Rulers
The Trim Slim Ensures Perfect Sideburns
2
Shaving With Skates, Whiskers & Shears
Wilkinson Sword Saves You With Home Delivery
1
Celebrity Male Mashups
Gillette Merges Celeb Faces to Form the Perfect Englishman
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Science-Backed Pet Care Lines
Welltayl Debuts Clean Beauty Standards for Pet Grooming
Electric Facial Scrubbers
The Face Buffer Pro by Manscaped Delivers a Deep Clean in 60 Seconds
Redefining Blowout Hair Tools
Shark Beauty Launches the 'Shark Glossi'
Inside-Out Glow-Up Packs
Vaseline and Loverboy Created Limited-Edition ShimmerGirl Packs
Beard-Focused Premium Grooming Brands
Beards & Beyond® Elevates Men's Self-Care
Hybrid Electric Razors
Wahl Has Introduced the Efficient TrimNinja Grooming Tool
Men's Safety Razors
Supply's Max Razor is High-Performance and Easy to Use
At-Home Hair Removal Devices
The PEACH™ 2 Pro Max Offers Clinical-Grade At-Home Hair Removal
Air-Powered Hair Straighteners
The Shark Beauty SilkiPro Straight Works Right from the Root
Robotic Manicure Machines
10Beauty is Bringing Five-Step Manicures to Ulta Beauty
Spa-Level Skincare Devices
The Shark FacialPro Glow Delivers Results in Just 10 Minutes
AI-Satirical Ad Spots
Dollar Shave Club Uses Generative AI To Skewer Tech Hype
Smart Styling Devices
The Newbe Styling Station is Home Hair Care with an Intelligent Assistant
Hair Growth-Focused Devices
Appotronics Debuts a New Line of Personal Wellness Devices at CES
Clean Hair Product Launches
California Naturals Launches at 14,00 Ulta Beauty Stores
Shaving Game Experiences
MANSCAPED Launches 'Razor Island' on Fortnite
Cutting-Edge Personal Care Innovations
Laifen Debuts Its Next-Gen Toothbrush and Hair Dryers
Sustainable Body Wash Products
neat. Refillable Foaming Body Wash is Arriving in the UK
2-In-1 Trimmer Systems
The Fur Trim System is an All-In-One Grooming Solution for Every Body
Chaotic Grooming Games
Philips OneBlade Body Royale Blends Grooming and Gaming on Fortnite
Masculine Pharmacy Shopping Experiences
Walgreens Men’s Zone Offers Grooming and Skincare Options
Hilarious Backside Grooming Tools
DUDE Wipes and MANSCAPED Launch a New Trimmer for the Behind
Sensorial Tailored Haircare
Head & Shoulders' Upgraded Collections Help Unique Scalp & Hair Types
Conditioning Hair Styling Tools
The Remington Gloss Collection is a Target Exclusive
Performance-Driven Men's Grooming Lines
CHI Pour Homme is Sold Exclusively Through Amazon
One-of-a-Kind Beauty Campaigns
The Beauty Machine by Dove Challenges Algorithm-Driven Standards
Skin-Friendly Hair Products
SEEN's Haircare Line Targets Both Hair Health and Skin Sensitivity
Eco Amenity Offerings
ADA Cosmetics Introduces Eco-Boutique Amenities in Smart Dispensers
Men's Personal Care Rebrands
Every Man Jack Transforms Its Brand & Launches the Premium Collection
Anthropomorphic Hair Ads
Hair Ballad is Manscaped's First Super Bowl Commercial
Next-Generation Rechargeable Toothbrushes
The Philips Sonicare Series 7100 is Performance-Driven
Style-Conscious Body Washes
The Olay x Wantable Power Edit Helps Fashionistas Feel Their Best
Bio-Based Liquid Haircare
Kitsch's Liquid Shampoo and Conditioner Formulas are Targeted
Korean-Inspired Bodycare Kits
Korean Bathhouse Culture Inspired Sluff's Exfoliating Products
Award-Winning Bodycare Brands
Tree Hut is Expanding Its Presence to the Canadian Market
Eco-Conscious Hair Removal Franchises
Foxy Box Laser & Wax Bar Has Become Green Circle Certified
Light Therapy Beauty Bars
The Light Salon Launched an LED Face & Hair Bar Within Selfridges
Rewards-Based Beauty Devices
Sephora Expanded its Rewards Catalog With High Tech Skincare Tools
Springtime Shave Collections
The Venus + Rifle Paper Co. Collab Features a New Soothing Oil
Gold-Plated Toothbrushes
The Aurezzi 24K Gold Plated Toothbrush Makes Everyday Routines Luxurious
Tech-Driven Hair Products
L’Oréal Group Launches a New Straightener with Enhanced Technologies
Refillable Body Wash Products
Bob's Hard Body Wash Offers an Alternative to Bar Soap and Liquids
Minimalist Haircare Collections
Hindsgaul Hair Removes Unnecessary Ingredients and Products
Stylish Hair Care Accessories
Goody, Wet Brush, and Mackenzie-Childs Collaborate
Refillable Haircare Bottles
Hairstory Launched Patent-Pending Packaging for New Wash
Interactive Grooming Brand Pop-Ups
Lynx Promotes its 'Lower Body Spray' at Boxpark Shoreditch
Sleek Hair Styling Tools
Shark Beauty's Shark Glam™ is a Notable Advancement in Hair Styling
Home-Centric Beauty Campaigns
Sally Beauty Debuts the Holiday Beauty at Home Campaign
Next-Gen Electric Toothbrushes
New Sonicare Series Models Have Next-Generation Sonicare Technology
Sculptural Beauty Brushes
The Gua Sha-Inspired Foundation Brush Enhances Clarins' New Foundation
Athlete Grooming Campaigns
Head & Shoulders Partners with MLS to Launch Soccer-Focused Campaign
At-Home Waxing Solutions
Schick Hydro Silk Launches a New Pro-Quality Lineup
Two-in-One Grooming Razors
BIC Flex 5 Trim & Shave Has a Detachable Trimmer
Brazilian Body Care Products
Gente Body Care Brings Brazilian Beauty Rituals to Your Routine
Bubbly Body Wash Lines
Lux's New Body Wash Range Has a Textures Inspired by Sparkling Drinks
Video Game-Inspired Razors
Dollar Shave Club Releases the Call of Duty: Warzone Handle
Corporate Skin-Care Initiatives
Beiersdorf Launches the Skin Care Innovation Fund
Waterless Dual-Action Balms
Cosmewax's Two-in-One Shaving & Cleansing Stick Supports Dermaplaning
Elder Millennial Skincare Kits
Bliss' New Campaign Connects with Older Millennials and Gen X
Water-Activated Haircare Products
Gemz Haircare Offers Single Doses of Shampoo and Conditioner
Masculine Refillable Soap Ranges
Bob Refillable Body Wash Launched Men-Targeted Grooming Products
Gen Z-Approved Haircare Products
These New Mane Haircare Products Come in Three Options
Pivoting Low-Cost Razors
Harry’s Plus Razor System Adapts to the Contours of the Face
Shoppable Beauty Routine Apps
BeautyShelf Helps Users Discover Authentic Recommendations
Travel-Friendly Micro-Sized Razors
The Schick Hydro Silk Mini Razor is Small But Mighty
Youthful Hair Mists
Mane is Launching Scented Hair & Body Mists for Millennials & Gen Z
Ethical Hotel Amenity Lines
Giovanni and Hotel Emporium Partner for Eco-Chic Luxury Amenities
Father's Day Grooming Gifts
The Next Grooming The Well Groomed Essentials Box is High-Value
Adventure-Focused Hair Clippers
Wahl Presents Its Rugged Self-Clip 360™ Hair Clipper
Sculptural Shampoo Bars
VOESH's Gua Sha Shampoo Bar Helps to Boost Circulation
Comprehensive Affordable Beauty Ranges
Suave Strives to Be Affordable Yet Effective
At-Home Hair Removal Technologies
DermRays Boasts Two New Efficient Innovations for Hair Removal
Myth-Busting Skincare Campaigns
indu is Helping Teen Boys Better Care for Their Skin
Sonically Powered Dermaplaning Systems
DERMAFLASH PRO Reinvents Spa Dermaplaning Treatments
Spoof Pet Product Collections
Dyson Beauty Teased a Dedicated Dyson Beauty Pet Range
Anti-Shrinkflation Body Washes
Harry's Body Wash is Now Bigger with No Change to the Price
Men-Focused Holiday Gift Sets
Proraso is Focusing on Shaving and Beard Care This Holiday Season
Hyper-Feminine Hairbrushes
Wet Brush + Goody x LoveShackFancy Made a Limited-Edition Collection
Printed Hair Accessories Collection
Hill House Home Debuts a Collaborative Capsule with Wet Brush
Stress-Relieving Personal Care Collections
Suave's Stress Relief Collection Delivers a Mood Boost
Triple-Action Skincare Scrubs
Dove Men+Care Body and Face Scrubs Come in Three Scents
Gourmand Beauty Products
Cake Beauty Brings Dessert-Inspired Haircare to Mass Retail
Men's Whole-Body Shave Creams
Native Introduced Its Men's Shave Cream in Three Scents
Honest Shaving Campaigns
Wilkinson Sword's Any Hair, Anywhere Shatters Shaving Myths
Comprehensive Personal Care Lines
Suave Launches a New Personal Care Line for Women, Men, and Kids
Barrier-Boosting Soap Ranges
Lifebuoy is Evolving from Germ Protection to Science-Led Skin Health
Performance Grooming Tools
Be Radiant by Wahl is Powerful, Reliable and Made for Women
Indulgent Layerable Bodycare
Bodycology's Beautifully Fragranced Products are Made to Mix & Match
Interactive Scented Billboard Ads
LOLA MullenLowe Presents a Scented Lynx/Axe Campaign
Intimate Body Hair-Removing Collections
Venus Launches its 'Pubic Hair & Skin Collection'
AI-Powered Satirical Ads
Dollar Shave Club Uses Generative AI To Skewer Corporate Culture
Sculpted Cleansing Bars
VOESH's Gua Sha Body Cleansing Bar Supports Lymphatic Drainage
Sports-Themed Grooming Tools
Gillette and the NFL Launch GilletteLabs Official NFL Licensed Razors
Magnetic Full-Metal Razors
THOLL's Patented System Challenges Disposable Shaving Culture
Scalp Care Brushes
DESIGNME's Gentle Scalp Brush Elevates At-Home Hair Routines
Tropically Scented Shaving Oils
eos Introduces the 'Coconut Waters Shave Oil'
Next-Generation Pet Grooming Tools
Wahl Professional Introduces the Bravura2™ Animal Clipper
Low-Cost Sonic Toothbrushes
The Ordo Sonic Edge Toothbrush Comes in Seven Color Options
Male Fragrance Expansions
Lynx Fine Fragrance Redefined Masculine Grooming with Premium Scents
Social-First Body Care Campaigns
Suave Runs the 'Smell Like Your Ex(foliating Body Wash)'
Elevated All-Natural Grooming Lines
BAZ & CO Launches a New Men's Skincare Brand Under Waitrose
Curated Professional Hair Tools
FHI Heat Has Introduced the Curated Collection
Classic Cordless Grooming Tools
Wahl Professional Has Introduced the Senior 2.0 Clipper
R-Shaped Hairdryer Models
Dyson Launches its New and Updated Supersonic r Hairdryer
Trade Show Beauty Hubs
Ulike is Calling Attention to Two Devices at IFA 2025 in Berlin
Beautifying Shower Heads
Hello Klean's Shower Head 2.0 Supports Softer Hair and Skin
Ergonomic Earbud-Sized Shavers
The YOOSE Alloy MINI Shaver-Bounty Hunter is Compact and Functional
Mens Sensitive Skin Razors
BIC's Flex 5 Sensitive is its Most Sensitive Razor to Date
Oral Health Awareness Initiatives
Philips Sonicare Declares March 20th as World Oral Health Night
Grooming Brand Hockey Partnerships
Gillette Has Become the Official NHL Shave Partner in Canada
Multifunctional Advanced Hair Tools
YA-MAN Highlights its SPA STYLER® Blow Dry + Scalp Massage
Body Wash Formula Updates
Dove Men+Care’s New Formula Delivers an Elevated Shower Experience
Proactive Bathroom Insights
The Kohler Health App Has Newly Launched Bathroom Routine Features
Anti-Pink Tax Grooming
Dollar Shave Club Challenges Overpriced Women’s Razors
Accessible Skincare Gadgets
InventHelp Showcases a Hands-Free Lotion Applicator
3D-Printed Grooming Combs
Philips Fixables Shares Spare Parts, Creative Upgrades & More
Soothing Post-Shave Oils
Beards & Beyond Debuts the Anti-Bump Beard & Neck Oil
Ritual-Driven Home Collections
Gotham Goods is Being Reintroduced to the Market
Award-Winning Sonic Toothbrush Designs
SURI is Expanding Its Product Availability to Target
Men's Grooming Expansions
MANSCAPED Comes to Canadian Tire as a Part of its Retail Expansion
High-Quality Oral Hygiene Solutions
These New Dentalclean Products are Launching in the US
Oil-to-Milk Shaving Solutions
Billie Shave Glaze Goes from an Oil to a Milk
No-Nonsense Grooming Campaigns
The Rock Face Makes Scents Campaign Pokes Fun at Marketing Cliches
Male Grooming Packaging Updates
Wilkinson Sword Launches a New and Updated Pack Design
Virtual Hairstyle Tools
Buzz Cut Lets Users Preview Realistic AI Generated Buzz Cut Styles
Modernized Women's Razor Ranges
Wilkinson Sword Intuition Quattro Has a Pivoting Head and More
Smart Toilet Designs
The Washlet by Toto Integrates Cleansing and Hygiene Technology
Consumer-Centric Public Restroom Surveys
Bradley Company Notes Healthy Handwashing Survey Findings
Ergonomic High-Performance Head Shavers
The Manscaped Dome Shaver Pro Achieves 9,500 RPM
Cyberpunk-Style Face Shavers
The MOTOR-ZERO3.0 Has a Self-Sharpening Blade and More
Performance Minimalist Toothbrushes
quip's Ultra Lite Sonic Electric Toothbrush is Accessible
Cordless Haircutting Kits
Wahl Has Introduced the Cordless Li+ Deluxe Chrome Pro Haircutting Kit
Compact Fabric Shaver Devices
The Conair Fabric Shaver Rechargeable Model is Affordable
Electric Portable Stealthy Toothbrushes
The Upplang Toothbrush is Made with a Metallic Finish
Aluminum Electric Toothbrushes
The SURI Sustainable Electric Toothbrush Features Plant-Based Heads
Premium Electric Razors
Laifen Debuts the P3 Pro as a Dual-Linear-Motor Grooming Design
Compact Electric Razors
The Panasonic ARC5 Palm-Sized Razor Blends Portability with Minimalism
Next-Gen Grooming Tools
Manscaped The Lawn Mower 5.0 Ultra Has a Dual-Head System
Cordless Animal Clippers
Wahl Professional Has Introduced the Motiva2™
Ergomatically Shaped Scissors
Ergomatically Shaped Scissors with a Bat Design