Now that the back-to-school season has begun, kids will eagerly anticipate recess and the opportunity to rush home after school to immerse themselves in the excitement of the September 2023 toy trends.
Classic toys are captivating a new generation with engaging features and technologies, as evidenced by experiment-based action figure playsets, voice-controlled robot dogs and foam blasters boasting precision accuracy. This harmonious blend of nostalgia and innovation ensures that timeless toys continue to spark joy and creativity in today's youth. Millennial and Gen Z parents, who played with these toys in their youth, can confidently make entertaining purchases, especially during periods of tight finances, knowing that these toys will be a worthy investment with value added.
Top 30 Toys Trends in September
From Braille Building Blocks to Paranormal Fashion Dolls:
Laura McQuarrie — Sep 30, 2023 — Life-Stages
30
Nature-Inspired Building Block Sets
The LEGO Seven Natural Wonders of the World Sets are Detailed
29
Anime-Themed QSR Toys
The McDonald's Japan Pokémon Natsumatsuri Happy Set Comes in Three Stages
28
Insanely Intricate LEGO Cars
MoonGravity06's LEGO Rolls-Royce Phantom is Impressively Detailed
27
Mesmerizing Gyroscopic Desk Toys
The Gyro Spin Spectre from Ghost Design is Precision-Machined
26
Eco-Friendly Bath Essentials
Bebo Seeks to Reimagine the Packaging of Kid's Bath Products
25
Revolutionary Flying Disc
The Spin Pro Can be Thrown Like a Ball for Lasting Fun
24
Instant Noodle Model Cars
The Dream Tomica Cup Noodle Collection Includes Seven Models
23
Interactive Sensory Tables
The Fisher-Price Sensory Bright Light Station Offers Six Play Modes
22
Celebratory Cinematic Toy Sets
The Jada Toys Jurassic Park 30th Anniversary Nano Scene is Tiny
21
Sitcom-Themed Doll Lines
Polly Pocket Teams Up with Warner Bros. Discovery for Collector Series
20
Beginner-Friendly Guitar Models
The Fender x Loog Collection For Kids Has Two Guitar Styles
19
Paranormal Fashion Dolls
The Monster High Annabelle Doll Was Inspired by The Conjuring
18
Wizard-Inspired LEGO Sets
LEGO Announces the New Harry Potter Gringotts Bank Set
17
Experiment-Based Playsets
Moose Toys' Beast Lab Reinvigorates Action Figure Category
16
Voice-Controlled Robot Dogs
Petoi Recently Introduced the Palm-Sized Bittle X Companion
15
Play-Based Learning Collections
Staples Launches the Curated Kids Learn + Play Collection
14
Optimized Accuracy Foam Blasters
The Nerf Pro Stryfe X Uses Half-Length Foam Darts
13
Building Block Aircraft Sets
The LEGO Concorde Set Commemorates Aviation Excellent
12
Game-Themed Plush Toys
Square Enix Releases a Series of Final Fantasy-Themed Cube Plushies
11
Wacky Ice Cream Games
Kitten Games is a New Line of Tabletop Games for Kids
10
Pocket-Sized Stress-Relief Toys
The YIJOO is a Magnet-Equipped Fidget Toy that Reduces Stress
9
ASMR-Inspired Soothing Toys
These Sensory Motion Bubblers Visually Create Calm
8
Fashion Doll Board Games
Hasbro's Monopoly: Barbie Edition Has Players Build a Dreamhouse
7
Bilingual Baby Toys
Bebé Fuerte Explores Movement as Play
6
Braille Building Blocks
LEGO's Play with Braille Bricks Teach Kids with Visual Impairments to Read
5
Pop Culture-Inspired LEGO Sets
The LEGO Marvel Captain America Shield Set is an Impressive Replica
4
Playful Wizard Toy Collections
Schleich and Warner Bros. Launch Wizarding World™
3
Socialite-Inspired Doll Designs
The Mini Bratz x Kylie Collectibles Collection is Available Now
2
NFT-Enabled Cartoon Toys
Cryptoys Announces the New Mickey Mouse and Yoda Collectible Toys
1
Enchanted Potion Dolls
Magic Mixies Pixlings are Dolls That Kids Create Inside a Potion Bottle
Related Ideas
Anniversary-Commemorating Toy Designs
Spin Master Introduced a New Line of Dora the Explorer Toys
Interactive K-Pop Film Toys
Furby Furblets KPop Demon Hunters Take After Favorite Characters
Gaming-Themed Chocolate Partnerships
Kinder Joy and Nintendo Partnered on a Limited-Edition Range
Inclusive Spellbinding Dolls
Moonspell Magic by Monster High Inspires Fans to Embrace Uniqueness
Movie-Themed Kids Meals
Super Mario Galaxy Happy Meal Launches with Collectible Toys
Easter-Themed Seasonal Doll Collections
Battat's Our Generation Debuts the Keepsake Collection
Nostalgic QSR Miniature Experiences
McDonald's Introduces the Adorable Happy Meal Collectibles
Plush-Inspired Sensorial Cosmetics
Ulta Beauty x Squishmallows is Full of Fun, Tactile Features
Spherical Surprise Dolls
Barbie Roll & Reveal Shares a Novel Unboxing Experience
Nostalgia-Driven Cereal Promotions
Kellogg’s Toy Story 5 Cereal Boxes Reintroduce In-Pack Toys
Virtual Fashion Contests
Bratz and ZEPETO Launch a Four-Week Avatar Styling Challenge
Wooden Figure Sets
Nintendo Unveiled 'My Mario' in 30-Piece and 3-Piece Sets
AI-Enhanced Play Experiences
Mattel Partners with OpenAI to Develop AI-Powered Toys
Sensor-Driven Play Blocks
LEGO Smart Bricks Introduce Responsive Building Toys
Playful Sport-Centric Partnerships
NIKE x LEGO Group Announced a Multi-Year Partnership
Bright Playful Sport Playgrounds
LEGO and Nike Reimagine Sports as Playful Learning in Shanghai
Gamified AR Footwear Fittings
Tootsie Augmented Reality Makes Shoe Shopping More Fun for Kids
Playable Mini Vinyls
Mini Brands Really Works Vinyl Makes Chart-Topping Hits Collectible
Next-Gen 90s Dolls
Manhattan Toy is Reviving Groovy Girls for a New Generation of Kids
Easter-Ready Toy Plushies
Jazwares Launches a Whimsical Squishmallows Collection Ahead of Easter
Collectible Pop Culture-Referencing Toys
Mattel Debuts Its 2025 San Diego Comic-Con Showcase
Baby Collectible Tech Lines
Sonny Angel x CASETiFY Has Returned for Another Adorable Collaboration
Play-Based Preschool Apps
LEGO Bluey Mobile Game Makes Screen Time into Building Play for Kids
Sensory Pocket-Sized Pets
Nano-mals are Tiny, Interactive Companions That Double as Fidget Toys
Treat-Themed Crafting Dolls
Far Out Toys' Pretty Sweets Invites Kids to Customize Mini Desserts
Playful Cosmetic Collections
The Clinique x Crayola Collaboration Makes Makeup Feel Fun Again
Building Block-Inspired Sneakers
The LEGO x Nike Air Max 95 Neon Will Arrive in 2026
Filmic Fashion Dolls
The Bratz x Clueless Mark the 30th Anniversary of Clueless
Psychologist-Designed Educational Toys
ThinkPsych Spotlights Its Line of Therapeutic Games & Tools
Nostalgic Capsule Collections
The UNIQLO UT x Tamagotchi Range Marks 30 Years of the Digital Pet
Family-Friendly Tech Accessory Designs
CASETiFY x Toy Story is Whimsical and Vibrant
Gender Stereotype-Busting Toy Campaigns
The LEGO Group Launched the She Built That Campaign
Science-Backed High-Energy Toy Collections
Moose Toys Partners with Mark Rober on CrunchLabs
Anniversary QSR Toy Drops
Mcdonald’s Disneyland 70th Anniversary Toys Mark a Milestone
Collectible Digital Toys
BE@RBRICK x Tamagotchi Marks the Virtual Pet’s 30th Anniversary
Fashion-Focused Novelty Collectibles
KIMMON Collectibles Combine Style with Self-Expression
Building-Block-Inspired Bag Capsules
Herschel x LEGO® Partner for a Back-to-School Collection
Cuddly Costumed Dolls
The Barbie Cutie Reveal Care Bears Series Shares Fun Surprises
Subtly Spooky Halloween Decor
The Target 2025 Halloween Collection Debuted Ahead of Summer
Blind Box QSR Collectibles
KFC Thailand Created a Celebratory Baby Sanders Collection of Toys
Themed Snack Collectibles
Kinder Joy Evolves its Treat-And-Toy Format with Themed Collections
Inclusive Fashion Dolls
Mattel’s First Autistic Barbie Boasts Sensory Experiences & Support Tools
Mini Camera Collectibles
Kodak's Charmera Blind Boxes Reveal Tiny Devices That Actually Take Shots
Viral Satisfying ASMR Toys
MGA Entertainment's Slime Life Turns Digital Trends into Physical Play
Horror Doll Collectibles
Pop Mart's Blind Box Chucky Franchise Series Shares Scary Surprises
Fandom Culture Retail Experiences
EB Games x Vibrant Marketing Launch an 'EB Trends' Store Concept
Toy Brick Advent Calendars
LEGO Introduces All-New Advent Calendars for 2025
STEM-Driven Building Block Kits
These LEGO Education Science Kits Come in Four Options
Multi-Sensory Creative Toy Capsules
Crayola Has Announced a Range of New Creative Toys for 2026
Programmable Robot Toys
Robosen's MINI Robots Introduce a First-of-Its-Kind Smart Toy Platform
Responsive Building Toys
LEGO SMART Play Integrates Technology That Reacts in Real Time
Emotive Plush Collectibles
Care Bears Caring Cuties Tap into the Thrill of Blind Boxes
Educational Series-Inspired Preschool Toys
Bonkers Toys Debuts the Genevieve's Playhouse Line
Collectible Wear-and-Share Jewelry
Twisty Petz Combines Wearable Pets with Friendship Bracelets
Screen-Free Children's Audio Toys
Tonies Introduces Three New Products for Littles
Fandom-Honoring Building Block Sets
LEGO® Spotlights Iconic Pop Culture Films and Series
Collectible Sensory Toys
Moj Moj Delights Kids and Adults with Textures, Characters & Surprises
Gen Alpha Animated Toy Promotions
MrBeast Launches YouTube Shorts Series to Drive Toy Sales
Real-Life Doll Apparel
Barbie Debuts its First-Ever Fashion Collection with Edikted
Kids-First Personal Care Brands
Rayro Plans to Debut Creams and Balms in Toy-Like Formats
Plush Toy QSR Meals
McDonald's Presents the Special Squishmallows Happy Meal Offer
Bold Beauty Campaigns
IPSY Reframes Beauty as a Hobby with the 'I Play Beauty' Campaign
Screen-Free Music Toys
Loops Lab Lowers the Barrier of Entry to Music Creation
Sensory ASMR-Style Toys
Incredible Group's Squishi Toys Appeal to Gen Z Consumers
Micro-Robotic Digital Pets
MicroPets Appeal to Digitally Native Kids and Kidults
3D-Printed Fidget Toys
Jigglets are Produced with Less Waste Than Traditional Toys
Junior Kitchen Products
KitchenAid Kids Helps Children Participate in Age-Safe Cooking Experiences
Anniversary Doll Capsules
Spin Master Celebrates 25 Years of Dora with an All-New Toy Collection
Multi-Brand Match Games
Mattel Match: Toybox Unlocked Unites Brands Like Barbie & Hot Wheels
Iconic Franchise Puzzle Partnerships
LEGO and Pokémon Join Forces on a Multi-Year Partnership
Nostalgic Film Merchandise
Disney Celebrates the Toy Story 30th Anniversary with New Collectibles
Screen-Free Entertainment Toys
The Toniebox 2 Engages Kids with Stories, Sounds, Music & Games
Nostalgic Toy Brand Celebrations
Tamagotchi Marks Its 30th Anniversary at the New York Toy Fair
Self-Expression Festival Activations
Barbie Brings Customizable Persona-Building to Coachella
Interactive Educational Toy Lines
LeapFrog Debuts Its Latest Collection at Toy Fair 2025
Athlete-Inspired LEGO Sets
LEGO Launches Collectible Football Sets with Messi and Ronaldo
Backyard Electric Ride-Ons
Garvee Launched its 'Ride-On Toys Collection'
Award-Winning Educational Toy Brands
Learning Resources Earns 2026 Preschool Toy of the Year Award
Cosmetics-Inspired Slime Toys
Glime Brings Elements of Beauty and Fashion to Sensorial Play
Keyboard-Style Cap Collectibles
Clickeez Snap Together to Create Custom Fidget Keychains
Interactive Juice Boxes
Suntop's Mega Back to School Campaign Integrates Connected Packaging
Multi-Year Footwear Partnerships
Nike and LEGO Team Up for a New Kid-Centric Collaboration
Kid-Focused Screen-Free Learning Kits
Bellybees is Expanding Beyond Baby Food into a New Category
Wind-Up Collectibles
Wind-Upz Revive Wind-Up Toys for a New Generation of Kids & Collectors
Digital Pet Collector Games
Find Tamagotchi Introduces Nostalgic IP to Gen Zalpha on Roblox
Sensory Dough Toys
Play-Doh 6 Variety Compounds are Uniquely Textured & Scented
Retro Film-Inspired Dolls
Bratz X Clueless Dolls Nod to Iconic 90s Cher, Amber, and Dionne Outfits
Runway-Inspired Fashion Dolls
The Styled by KidSuper Ken Doll Sports Boundary-Pushing Streetwear
Virtual Pet-Themed Backpacks
Tamagotchi Introduces the All-New Adventure Companion Backpack
Toy-Inspired Music-Themed Workshops
The LEGO Group Launches Its Final Creativity Workshop of 2025
Fashion Icon Toy Ranges
Playmates Toys Launches the Paris & Pups Range, Inspired by Paris Hilton
Holiday-Ready Toy Product Lilnes
Crayola Has Unveiled Its 2025 Holiday Product Lineup
Spring-Themed Toy Collections
MGA Entertainment Emphasizes DIY Creativity, Surprises & Pastel Hues
Mix-and-Match Scented Bracelets
Jelly Bands Simplify Jewelry-Making with Snappable Beads
Beauty Kiosk Playsets
Melissa & Doug's New Sort, Stock, Select Toy Explores Skincare & Makeup
Customizable Kids Stationery
Taggeez Lets Kids Decorate Their School Essentials with Charms
Screen-Free Wooden Car Toys
Qubs' RasKars Feature Hidden Tech That Drives Vehicles Autonomously
Open-Ended Exploration Toys
Melissa & Doug Entered Toy Industry Hall of Fame
Hybrid STEM Activity Kits
Brainstorm's Science Activity Kits Pair Hands-On Play & Online Tutorials
Kids-Focused Space-Themed Collaborations
Crayola Interprets McDonald's Happy Meal
Designer Blind Box Figurines
Pop Top is a New Range of Collectibles for Kidults
Crystal Floral Arrangement Kits
Cra-Z-Art's DIY Crystal Floral Kits Double as Decor for All Ages
Infant Wellness Play Collections
Fisher-Price Introduces its Mini Me Moments Capsule for Babies
Halloween Countdown Doll Designs
Barbie Releases the 12 Days of Halloween Set with Daily Surprises
Simplicity-Focused Back-To-School Campaigns
Staples Wants to Simplify Back-To-School Shopping
Tech-Driven Building Toys
LEGO Introduced Its New Smart Play Platform with Enhanced Technology
Expansive Action Character Toys
Blokees Debuts Its Range in Toy Fair New York 2026
Race-Inspired Puzzle Collections
LEGO and Formula 1 Launch a New Build the Thrill Series
Screen-Free Toy Collections
Luki Lab Spotlights Six Products at the New York Toy Fair 2026
Supermarket-Inspired Slime Toys
Zuru Slime Mart Shares Baskets & Bags with Food-Like Sensory Toys
Nostalgic Blind Toy Series
The Teletubbies Say Hello Series Nods to Childhood Icons for Collectors
Emotional Exploration Plushes
Emotional Baggage by Solobo Toys Helps Kids with Playful Expression
DIY-Inspired Doll Designs
Rainbow High Unveils Its Exciting New Lineup of Products and Experiences
Branded Creativity-Focused Workshops
The LEGO Group Unveils Its 2025 Creativity Workshop Series
Collectible Halloween-Themed QSR Toys
The Burger King Scooby-Doo Toys Come in Six Styles
Brick Toy Revivals
LEGO’s new Game Boy set includes Mario & Zelda-inspired cartridges
Summerween-Themed Retail Ranges
These ALDI Summerween Products Embrace Warm Weather Autumn Vibes
Collectible Message Dolls
Momiji x TOMY Brings a Beloved Blind Box Brand to the US Market
Whimsical Surprise Dolls
The Wicked Ozian Balloons Reveal Shares One of Five Characters
Seasonally Themed Magnetic Toys
MAGNA-TILES Introduces New Thematic Toys at Toy Fair 2026
Low-Cost Back-to-School Campaigns
Target Back-to-School-idays Offers Discounts Up to 30%
Annual International Toy Fairs
Spielwarenmesse is Running Its 75th Edition This Year
Snuggly Plush Toys
Jazwares Spotlights Giftable Squishmallows for the Holidays
Hybrid Educational Toy Designs
Fisher-Price Partners with Big Little Feelings
Colorful Youth Fashion Collections
Joe Fresh and Life at Home™ Have Partnered with Crayola
Skill-Building Play Kits
The Helper Play Kit Supports Independent Play Based on Life Skills
Reimagined Building-Block Campaigns
LEGO Group Launched 'She Built That' to Defy Stereotypes
Adorable Mini Instant Cameras
The Retro Digital Toy Camera Brings Tiny Photo Capture to Keychains
Real-Circuit Board Games
Reactor Rescue Uses Functional Electronics in Gameplay
Art-Focused Retail Capsules
Mattel and MoMA Partner to Craft a New Collaborative Collection
Collectible Mini Cameras
The Photo Creator Mini Cam Lets Kids Snap Photos Without a Phone
Plushie-Themed Halloween Offerings
Jazwares and Warner Bros. Launch Spooky New Plush Line
Toy-Gifting Menu Promotions
Cracker Barrel Introduces a Limited Edition Menu for Young Guests
3D-Printable Toy Ranges
MakerWorld 'CyberBrick' Has Reusable Electronics and 3D-Printed Models
IP-Based Kids Games
Netflix Turns Shows into Play Experiences
Updated Archival Kidswear
The OshKosh Reissued Collection Modernizes Styles from the Vault
Hip Classroom-Ready Backpacks
The Kipling Back-to-School 2025 Collection is Expansive
Active Play Fair Presentations
JOYIN Gears Up to Present at Spielwarenmesse 2026
Expansive Child Product Ranges
The Latest Target Baby Products Will Come in Many Options
Ultra-Nostalgic Toy Acquisitions
ArtCreativity Acquires the Wooly Willy Brand from PlayMonster